Propaganda PBL

Lizbeth Lambert, Alejandro Olivera, Alan Geifman

Propaganda Definition

“Dissemination or disclosure of information, ideas or opinions of political, religious, commercial, etc. character, with the intention of someone to act in a certain way, think as some ideas or purchase a product.”

https://docs.google.com/a/peterson.mx/file/d/0BzJK3pDvpl5gR2F3UG5ITGw5bDg/edit

Product: Presidential Candidate

Results: The candidate won the elections and gained presidency

Objective: Convince people the candidate will improve his country

The product is Enrique Peña Nieto, which was 1 of 4 candidates to the 2012 mexican presidential elections.

In this poster it is implied that Peña Nieto is a charismatic and capable leader. Even though this is not necessary a true statement.

on August 31st of 2012 he was officially named as president of Mexico. Also several of his previous staff & acquaintances obtained a significant position in government.

https://www.youtube.com/watch?v=dP3r3SPXgKs

PROACTIV

Product: Proactiv, is a treatment to clear and prevent future acne breakouts.

For example, supposedly Katy Perry's apparent secret to success comes from Proactiv

Here we have other celebrities, for example: Adam Levine, Justin Bieber and Julianne Hough.

They have a great impact in the fame world such as being role models to other people.

As being role models; most fans would like to buy the product as them.

https://www.youtube.com/watch?v=BPEgahhfcwo

GOT MILK

Product: Got Milk is a type of milk which promotes giving energy and motivation.

The ads show Superman and famous people, so this gets people to buy Got Milk because they believe they will become like the ads.

The result is that people start buying Got Milk because they feel good and important due to how the adds describe and promote people who buy Got Milk

Relationship with the Book

The World State in Brave New World wants to indoctrinate their citizens with the idea of Somma being a good product. That way they can have complete control over their citizens. But they don’t know that, they just know that soma is the only thing keeping them happy.

Propaganda: Ideas or Products?

Propaganda is all about selling ideas, of course, the companies sell the products, but you may not be buying the product, unless you get the wrong idea of it (a better idea from what you had expected) people do buy it because propaganda gets the ideas in people’s heads. Almost all the times about how the product is better or how a celebrity uses it and feels happy with it, other times is to harm the product so people stop buying it.

MaterialismMost of the times propaganda shows people being happy with the product. This is called materialism, making you believe that a physical object or material makes you happy, which sometimes it does, but propaganda exaggerates so much that it becomes fake.Materialism is the main thing in which propaganda is based, due to the fact that without products, there can’t be any type of persuasion for them.And yeah, maybe you like a product for how you see it on advertisement, and at the same time think that if you buy it you won’t like it. It’s obviously more important what you think, but propaganda says it doesn’t, because according to advertisement everybody who buys the product ends up happy: fake idea.

The objective is to understand the concept of what propaganda is and how it is applied in real life, of how it should be and of how it is in Brave New World.In conclusion, propaganda is the phenomena of selling fake ideas, not for what the product really is. Making people believe a certain point of view which may or may not be true. Propaganda helps companies and people generally to sell something, this is really useful because propaganda is the connection between the product (thing, idea or person) and the buyers, which is actually the idea.

Conclusion