prompt your prospects’ referral passion: part 2

that prompt your prospects to become customers 1 3 REFERRAL WANTS A DEAL TOO GOOD TO PASS UP What do prospects really want from your referral program? Well, prospects say, “We want the buying process to be easy and simple.” From this statement, 3 prospect referral desires were deduced and 5 referral features were developed to alleviate any struggles taking place in the customer buying process and personalizes it to enhance the amount of prospects that become successful referrals. What prompts a prospect’s passion is what prompts any customer, a good deal. Prospects want to feel like they have tricked the “system” or obtained a deal of an exclusive nature. By making sure that prospects as well as advocates are rewarded, you add another incentive besides that of their family, friend, acquaintance, or professional network’s endorsement of you. A feature that fulfills this want: Double-Sided Rewards 3 A SIMPLE AND EASY BUYING PROCESS Prospects don’t want to have to make the extra effort to buy your product, and they won’t. Give your prospects the buying process they want by making it easy to complete and individualized to the prospects preferred method of purchase. Features that fulfill this want: Supported Prospect Purchase via Brick-and-Mortar or Phone Call Prospect Buy Flow Prospect Lead Submission Check out the Blueprint to Investing in Referral Marketing to learn more about how user experience plays a part in developing a successful referral program 2 A PERSONALIZED BUYING EXPERIENCE While your prospect knows who referred them and has a pre-established relationship with them, most of the time they need more than just the referral to become a customer. Prospects want to be able to discuss with their advocate why they should buy from your business. The prospect might want this to happen over email, in person, verbally, through social media, or even through text. Your referral program needs to be equipped to handle every type of referral interaction. This keeps the dialogue going and builds up to the conversion from prospect to customer. Features that fulfill this want: Empowerment Tools Prospect Nurturing Referral Automation Software A few questions about my referral Inbox x Evelyn Mathews <[email protected]> 4:32 PM (2 hours ago) to me Hi Jake, Thanks for referring me! I’d love to learn a little more about this. Do you have some time to chat? Talk to you soon, Evelyn Jake < Messages Details Hey Evelyn, I got your email. I’d be happy to answer any questions. Great! They look like a good fit. How long have you used their service?

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Page 1: Prompt Your Prospects’ Referral Passion: Part 2

that prompt your prospects to become customers

3 REFERRAL WANTS

A DEAL TOO GOOD TO PASS UP

What do prospects really want from your referral program? Well, prospects say, “We want the buying process to be easy and simple.”

From this statement, 3 prospect referral desires were deduced and 5 referral features were developed to alleviate any struggles taking place in the customer buying process and personalizes it to enhance the amount of prospects that become successful referrals.

What prompts a prospect’s passion is what prompts any customer, a good deal. Prospects want to feel like they have tricked the “system” or obtained a deal of an exclusive nature. By making sure that prospects as well as advocates are rewarded, you add another incentive besides that of their family, friend, acquaintance, or professional network’s endorsement of you.

A feature that fulfills this want: Double-Sided Rewards

3 A SIMPLE AND EASY BUYING PROCESS Prospects don’t want to have to make the extra e�ort to buy your product, and they won’t. Give your prospects the buying process they want by making it easy to complete and individualized to the prospects preferred method of purchase.

Features that fulfill this want: Supported Prospect Purchase via Brick-and-Mortar or Phone CallProspect Buy FlowProspect Lead Submission

Check out the Blueprint to Investing in Referral Marketing to learn more about how user experience plays a part

in developing a successful referral program

2 A PERSONALIZED BUYING EXPERIENCE While your prospect knows who referred them and has a pre-established relationship with them, most of the time they need more than just the referral to become a customer. Prospects want to be able to discuss with their advocate why they should buy from your business. The prospect might want this to happen over email, in person, verbally, through social media, or even through text. Your referral program needs to be equipped to handle every type of referral interaction. This keeps the dialogue going and builds up to the conversion from prospect to customer.

Features that fulfill this want: Empowerment Tools Prospect Nurturing

Referral Automation Software

A few questions about my referral Inbox xEvelyn Mathews <[email protected]> 4:32 PM (2 hours ago)to me

Hi Jake,

Thanks for referring me! I’d love to learna little more about this. Do you have some time to chat?

Talk to you soon,Evelyn

Jake< MessagesDetails

Hey Evelyn, I got your email. I’d behappy to answerany questions.

Great! They look like a good fit.How long haveyou used theirservice?

http://amplifinity.com/user-focused-guide-buying-referral-software/

Health Referral System Manual_health Referral Manual

Prompt Hierarchy