promotion of walking in london richard smith head of business and consultancy services pimms...
TRANSCRIPT
Promotion of Walking in London
Richard Smith Head of Business and Consultancy Services
PIMMS Transfer Masterclass, 25 March 2009
Overview
• Introduction
• Central London example
• Wayfinding
• Promotional Campaigns
• Outer London example
Who are Living Streets? Living Streets is the UK
charity that stands up for pedestrians.
With our supporters we work to create safe, attractive and enjoyable streets, where people want to walk
What do we do in London?
We influence policy makers
We run walking campaigns and projects
We support councils throughtraining and consultancy support
Money for Walking?
• Mayor sets overall transport strategy
• Local councils bid for money each year from Transport for London
• Walking Budget £9M
managed by TfL
Priority Walking Routes
• To shops• Schools• Public Transport• Leisure, health and
community facilities
Also Strategic Walks Network
Community Street Audit
• Evaluated quality of streets from
the viewpoint of people on foot
• Facilitated walkabouts of area with
small groups of local people
• Identified problems and solutions
• Tourist, commercial and social hub in historic area
• High footfall day & night
• Loyal residents & businesses who want to have a say
Community Street Audit Findings: Positives
• Limited width and capacity • Cluttered and variable condition
Key Issues: Footways
“This corner’s a real pig’s ear with all this fencing – you can’t get out”
• Not catering for pedestrian desire lines
• Lack of dropped kerbs
Key Issues: Crossings
“Look at this – I wouldn’t want to be a pedestrian OR a driver here.”
• Wayfinding provision not meeting visitors’ needs
• Alternative routes and attractions not well promoted
Key Issues: Legibility
• Give greater pedestrian priority
• Enhance alternative pedestrian routes
• Promote permeability to provide safe,
pleasant, interesting, direct routes
Key Audit Recommendations
Public TransportJourney Planner
Walking is fastest 20 minutes
Bus takes over 30 minutes
www.tfl.gov.uk
WalkingPlanner
Low pollution route option
Fast, medium, slow speed
CO2 Saving
www.walkit.com
Aims of Walking Works
• Encourage employees to walk more
as part of daily commute
• Help employers to promote walking
• Share best practice
Walk to Work Week - 27 Apr to 1 May
Participants pledge to take part online www.walkingworks.org.uk
Challenges
1. Walk all or part way to work
2. Go on a walking meeting
3. Take a walk at lunch time
4. Walk with a friend
5. Walk all or part way home
The resources• Promotional materials for sale
• Free materials to support challenges
• Online tool to support participation
• Press Launch of new research
Walk to School
• Aim to get primary school children and parents to walk to school
• promotes regular physical exercise
• WOW Walk once a week
• www.walktoschool.org.uk
Walk to Secondary School (11-18)• Encourage secondary
school students 11-18to walk more
• Give students the skills to promote walking in their schools
• Share knowledge www.stepup.org.uk
What was good for improving walking links?
Shops nearby
Cluster of Schools & Children’s Centre
Recreation Ground& Canal
Temple
What was not working so well?
Main road difficult to cross
Poor access to housing estates,park and schools
Canal towpath floods
88% for new canal bridge
72% for more estate access
80% would be more satisfied
if Walking Links were better
What did other residents think?
Feedback
• “When I mentioned it a big smile came across the mum's face…much better… made the walk to school easier…
The kids seemed to have more energy to run over the park...great exercise for all! “
• "It's safe and I don't mind crossing it night or day. It's much
better now"
Neighbourhood approach in Brent
Community Street Audit
Report has led to improvements
Walking Map with school
Area Travel Plan developed
ConclusionLondon is leading the way in promoting walking in the UK
by funding infrastructure, information and campaigns
Come to London Olympics 2012 on foot as an active spectator to see more.
www.livingstreets.org.uk
Richard SmithHead of Business and Consultancy Services Living StreetsTel 0191 [email protected]
Thank You