promotale - a sale story
DESCRIPTION
Promotion is one of the most powerful tool that helps the shop owners to increase their conversion rate. But what if the promotion is not set correctly and it applies to more products than intended? Or the percentage discount is not the right one? Without a proper warning system, the money lost could be significant. This presentation focuses on solutions to prevent this from happening, and also on promotion performance statistics and how we extended the Magento Core in order to collect this information.TRANSCRIPT
Adina Nichitean
PromoTale – a sale story
About Me
Overview
Short Intro to Magento Catalog Price Rules
PromoTale• Stops Faulty Promotions• Sends Catalog Price Rule Alerts• Helps Evaluate Promotions Efficiency
How to extend it
Catalog Price Rules
Based on• Product attributes• Customer groups
Examples• Customer group
discounts• Category discounts• Season sales
Our solution
Alerts• Admin interface• E-mail
Set catalog price rule inactive
How to extend Catalog Price Rule flow
Extend model:Mage_CatalogRule_Model_Rule
Extend resource model:Mage_CatalogRule_Model_Resource_Rule
Products exceeding discount threshold
PromoTale Settings
Promotions Efficiency
The most effective Top 3 Catalog Price Rules
Active Catalog Price Rules Sales
Orders Statistics• Top 10 Catalog Price Rule revenue• Specific period reporting
PromoTale Dashboard
PromoTale Dashboard
PromoTale Dashboard
New Validation Rules Most Sold Products on Promotion
Target per Promotion Alert Threshold by Category
Conclusions
Open Source OSL 3.0
GitHub.com/zitecmagento/PromoTale
Magento Connect: zit.ec/promotale
E-mail: [email protected]
