ad sale deck story
TRANSCRIPT
What if you had access to display inventory that delivered:
High viewability within premium content.
Fraud free environments.
Data and targeting that works across every device, screen and browser.
Performance at 3-5X what you’re used to.
And what if it was all in the world’s largest, most popular digital channels?
It’s email
With LiveIntent,you can buy ads in email just like you do on the web, only with much higher standards
What do we mean by “higher standards”?
More than 750 of the US’s top brands and publishers
Ads seen within premium, uncluttered content
High-quality content in uncluttered template
Fewer ad slots
Less scrolling
Subscribers are the most engaged audience
Signed Up
Opted In
Opened email client
Scanned InboxSelected a
trusted message
Enables Images
Before LiveIntent: Everyone receives the same ad
How does it work?
The email address is the only digital ID tied to a real person – not a pixel or cookie
Your email address connects you to everything
AgeGender
Time of DayLocation
BrowserCategory
Including your favorite brand and publishers
Pub Logo
All our data and targeting is tied to a person’s hashed email address
AgeGender
Time of DayLocation
BrowserCategory
Hashing emails protects subscriber privacy
= =The
PersonAn active, engaged
human being
The
Email AddressThe online ID tied directly
to that person
The Hash
The de-identified version of that data
The email address is the only digital ID tied to a real person – not a pixel or cookie
All our data and targeting is tied to a person’s email address, and therefore the person
AgeGender
Time of DayLocation
BrowserCategory
That means…
You can use all the standard IAB ad units
You can buy through your demand side platform
You can use 3rd party data providers
Consumer lifestyle, household finance and technology usage data
Demographic, interest and purchase data
B2B, demographic, interest and location data
Attributive, demographic, financial and auto data
1st Party data onboarding and segmentation
And no matter how you buy or your goal…
Our platform will analyze all the data tied to the email address of the person opening the email.
AgeGender
Time of DayLocation
BrowserCategory
gender
…and our machine learning algorithm will use that data and past performance data to optimize towards your goal.
Your Goal
browser
exposure
content
device
behavior
CPMad size
time
age
All of this happens in hundredths of a second (that’s really real-time!)
And because the email address remains the same everywhere a person logs in.
Desktop/laptop
Tablet
Smartphone
That’s how we deliver over 450 brands
A higher standard of display.
3-5x performance
100%cross-device
99%+real people
Our average click-through rate is .20%
Login-based targeting works across every device
Less than 1% of our impressions are fraud