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A

PROJECT REPORT

ON

“Promotional Activities of Gold Loan Reference with IIFL Sangli

Branch”

With special reference to

INDIA INFOLINE LTD., SANGLI

SUBMITTED TO

SHIVAJI UNIVERSITY.

In partial fulfillment of the award of the degree of

MASTERS OF BUSINESS ADMINISTRATION

SUBMITTED BY

Ms. Savitri Dinkar Sutar

UNDER THE GUIDANCE OF

Prof. Gurav Mam,

Through

The Director

D.K.T.E. COLLEGE



ICHALKARANJI

2012-2013

RECOMMENDATION

To,

The Registrar,

Shivaji University,

Kolhapur.

SUBJECT: M.B.A. Project Report

Respected Sir,

I am recommending the project report entitled “Promotional

Activities of Gold Loan With special reference to India Infoline Ltd.,

Sangli” is prepared by Miss. Savitri Dinkar Sutar in partial fulfillment of

University requirements for award of Master Of Business Administration



(MBA) degree of Shivaji University, Kolhapur. The matter presented in the

project report has not been submitted earlier.

Co-coordinator Director

PLACE: ICHALKARAN JI DATE:

GUIDE’S CERTIFICATE

This is to certify that Miss. Savitri Dinkar Sutar has worked under my

guidance and satisfactorily completed the project report in partial

fulfillment of M.B.A. course. This work is based on original observations &

efforts being submitted under the title of “ Promotional Activities Of Gold

Loan With special reference to India Infoline Ltd., Sangli”.

Her conclusions and recommendations are based on the information

collected by her during her project work. This has not formed a basis for



the award of any Degree or Diploma by this University or any other

University.

Place: D.K.T.E. College Ichalkaranji

Project guide: Prof. Gurav Mam

Date:

DECLARATION

I, undersigned hereby declare that this report entitled “A Study of

Technical Analysis Of commodity Segment With special reference to India

Infoline Ltd., Sangli” is a genuine & bonafied work prepared by me under

the guidance of Prof. Gurav Madam & is my original work.



The empirical findings in the report are based on the data collected by

myself. The matter presented in the project report is not copied from any

way the University authority deems to be fit. This work has not been

submitted for the award of any diploma or degree either in Shivaji

University or any other.

This work is humbly submitted to Shivaji University for the award of

degree of Master of Business Administration.

Place: D.K.T.E. College Ichalkaranji

Miss. Savitri Dinkar Sutar

Date:



ACKNOWLEDGEMENT

I, Miss. Savitri Dinkar Sutar MBA Student in D.K.T.E.

COLLEGE ICHALKARANJI. is highly grateful to all those who guided

me in completing this project. First all, I would like to pay my heartiest

thanks especially to Mr. Subhash Velapure (Branch Manager) who

provided me such a wonderful opportunity to do Summer Training and

my heartfelt thanks to Mrs. Smita Mane for providing his valuable

suggestions & kind Co-operation in understanding the work of Research

Project.

Last but not the least, I would like to thanks all faculties of DATTAJIRAO

KADAM TEXTIILE & ENGINEERING INSTITUTE, ICHALKARAJI &

all my lovable friends who gave me the useful tips & suggestions regarding

project. I would like to thanks my Project Guide, Prof. Gurav Mam for

imparting her valuable guidance to me time to time.

Words can never express the deep sense of gratitude, I feel for our MBA

Coordinator, Director, Dr. MALI SIR who has been a constant source of

inspiration and encouragement for me.

Place: ICHALKARANJI

Date:



INDEX

Sr. No. Chapter Page No.

1 Company Profile

2 Introduction

3 Theoretical Background

4 Methodology

5 Objectives

6 Conclusion & Suggestion

7 Bibliography & Appendices



Why This Topic?

In today,s competition n the field of business, it is must for acompany to have full information about the opportunities available in the market

before entering into a new market. This enables the company to exploit the fill potential of the market anf to meet the expectations of the customer.For this

purpose, an effective survey is required .After going through the complete profileof the RELIANCE COMMUNICATION LTD> Survyor knows about the service

provided by the RELIANCE. He has many vibrant and attractive schems incomparison with his competition in the market. Hence,surveyor has chosen this

topic keeping in mind that his survey work will definitetly help the organization inmaking strategies for marketing and advertising of the products. I have chosen the

topic “Adversiting in RELIANCE COMMUNICATION”



Table Content



COMPANY PROFILE

“Think big, think fast, think ahead.Ideas are no one‟s monopoly.”

- Dhirubhai H. Ambani

About Sh. Dhirubhai heerachand Ambani (the founder of the company)

derfamilies.

The second son of a school teacher, Dhirubhai was born in 1932 in the village of

Chorwad in Gujarat in circumstances that can best be described as modest. Driven by hardship and want, he had to drop out of school early. In 1949, at the age of 17,

he went to Aden (now Yemen) in search of opportunity, and worked as a dispatchclerk for A. Besse & Co. A couple of years later, the company became a distributor

for Shell products and Dhirubhai was promoted to manage the company‟s oil-illingstation at the port of Aden. It was here that he dreamed of setting up and owning a

refinery, which he later realized with his petrochemicals venture. He returned to



India in 1958 to launch his first business venture, a spice trading company named

Reliance Commercial Corporation.In 1962, Dhirubhai identified an emerging

opportunity in yarn trading and shifted to the new business. Three years later, he

changed the name of his company to Reliance Textile IndustriesLimited.In 1966,he purchased land in Naroda, Gujarat, to set up a textile mill. In 1975, a technical

team from the World Bank recognised the Naroda mill as one of the bestcomposite textile mills in India and certified it as „excellent even by developed

country standards‟.In 1977, the company went public, In the early 80s, he hadtaken the first important step in strategic backward integration for Reliance with

the commissioning of the Patalganga plant which initially manufactured polyester filament yarn and polyester staple fibre. In 1991, he set up Reliance Hazira, for the

manufacture of petrochemicals — the next link in the backward integration chain.At the time, Reliance Hazira represented the single largest investment made by a

private sector group in India at a single location.Today, Reliance Communications is India‟s largest information and

communications services provider with over 20 million subscribers, and offers thefull range of integrated telecom services —

at prices that are, by far, the lowest anywhere in the world.Dhirubhai left for his

heavenly abode on July 6, 2002.



History Of Origination



EXECUTIVE SUMMARY

Board of Director

Reliance Group



VISION:

“We will leverage our strengths to execute complex global-scale projects to facilitate leading-edge information and communication services affordable to all individual consumers and

businesses in India. We will offer unparalleled value to create customer delight and enhance

business productivity. We will also generate value for our capabilities beyond Indian borders and

enable millions of India's knowledge workers to deliver their services globally.”

VALUES:t long term relationship with them.

approach every endeavor with zeal & an attitude towards excellence.

MISSION:

-class communication service provider

guided by its purpose to move towards greater degree of sophistication and maturity.



reliability, safety and customer care as the ultimate goal.

To be a technology driven, efficient and financially sound organisation.

environment and above all, the people.

promote a work culture that fosters individual growth, team spirit and creativity to

overcome challenge and attain goals.

cts of

interpretation and dealings.

Features - • Uninterrupted high-speed wireless Internet connectivity, across10000 towns, 3

lakh villages and growing.•

Better surfing speeds, with download speeds up to 144 kbps.

• High download speed of heavy email attachments•

One-time installation of the dial-up software without the need tochange the dial-upconfiguration.

• Hassle-free connection



o

Connect instantly (No line busy / waiting tone)

o

Easy to remember username / password (your phone /card number)Enables a user to surf the Internet without being tied down to a landlinefrom any location —

your bedroom, drawing room, hotel room, office,outdoors or on the move in a car,train or bus.

The plan advantage •

The tariff is inclusive of all charges (the ISP charge as well as theTelecomconnectivity charge).

•

No need for an external or internal modem.• No need for an ISP account.

No need for a separate landline connection.

•



One free e-mail account (with a 10 MB mailbox) and 2 MB of webspace

•

A choice of prepaid and postpaid options to suit your usageneeds

• Use of data cards to make voice calls and send SMS

RELIANCE POSTPAIDSFIXED WIRELESS PHONES Current models

CDMA



GSM



Photon

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