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22222Copyright 2010 Health Plan innovation

TOPICS TODAY:

Washington – directed health care (WDHC)A better wayWhat is innovation?Why innovate? What is happening in the world?How to be innovative


Is too expensive Doesn’t cover enough people Has not addressed raising costs Has not addressed personal responsibility Too much government control

We think there is a better way… and the market is finding it.

Washington-Directed Health Care (WDHC)


Imagine another way.

Washington-Directed Health Care (WDHC)


Where, with the aid of the Internet, electronic medical records, cell phones, and personalized health care, the patient is in charge.

Imagine another way…


Where people monitor their own weight, blood pressure, pulse, and sugar levels, and send test results via remote devices to health care providers.



Where patients store their medical records online and have access regardless of where they are in the world.



Where social networking sites provide discussion forums and the benefit of collective experience from other people suffering similar problems.



Where patients take responsibility for their routine health care and rely on physicians and hospitals for more serious medical conditions.



We think that this “other” way is happening already, and without the help of Washington.



Introducing people to the actual cost of medical care Encouraging shrewder purchases of medical services, diagnostic tests and prescription drugs Giving consumers more choices and increasing engagement Its happening everywhere

It is called “Innovation", and it is a growing trend in health benefits design.

Innovation


What is Innovation?

Innovation


Pronunciation: \i-n -vā-sh n\ə əFunction: noun Date: 15th century1 : the introduction of something new

2 : a new idea, method, or device

What is innovation?

Source: Merriam-Webster


Why innovation?

Neanderthals lived for a span of about 100,000 years, but changed very little about the way they lived.

No new ideas, methods, or devices


Why innovation?

Neanderthals simply were not prepared to adapt to changes in their environment.


Why innovation?

Today, the health care environment is changing at a much faster rate than ever before.


Why innovation?

• Health Care Reform

• Costs

• Quality

• Access

• Health & Wellness

• Communications

• Transparency


How are health plans changing?


Member Education

Innovation


What is innovation?Education:


Social Media Networks

Innovation


What is innovation?Social Networks:


Games

Innovation


What is innovation?Games:


Provider Networks

Innovation


What is innovation?Networks:


Price Transparency

Innovation


What is innovation?Transparency:


Health & Wellness

Innovation


What is innovation?Health & Wellness:


Health IT

Innovation


What is innovation?Health IT:


Telemedicine

Innovation


What is innovation?Telemedicine:


Medicare

Innovation


What is innovation?Medicare:


Start Over

Innovation


What is innovation?Start Over:


How to Innovate

Innovation


How innovation?

Borrow Ideas From the Past


How innovation?

Ask Questions


How innovation?

What makes sense to you?


How innovation?

• Fail early, fail often

5656565656Copyright 2010 Health Plan Innovation

Where do we go from here?

There are still many challenges and threats to achieving this new health care system.



Much education still needs to be done with:

•Employers•Employees•Unions•Brokers and agents



Washington still has its sights on creating WDHC.


Questions?Questions?

Martin Trussell

HealthPlanInnovation.com

innovation real healthcare reform h rcom

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