InfluencerMarketing

&Caso Fittea

Federica Trevisan

A person or group that has the ability to influence the

behavior or opinions of others.

Influencer

«I nostri tè hanno un sapore delizioso e sono

particolarmente efficaci, aiutandoti in uno stile di vita

più sano»

Fittea.it

nutritionyoucanuse.com

Fit Tea is a brand of tea that has become

popular lately, partly due to considerable

support and promotion from celebrities.

411 posts

224 users

Keyhole.co

May 25-

Jun 1

Tag cloud

Location

Score= positive/(positive+negative)

80% female

20% male

Grazie!

• http://behindthequest.com/instagram-created-a-monster/• http://www.tpi.it/mondo/australia/lato-oscuro-instagram-

raccontato-da-influencer• http://nutritionyoucanuse.com/does-fit-tea-work-a-detailed-

look-at-the-evidence• http://www.huffingtonpost.com/entry/how-fit-tea-is-winning-

big-with-influencer-marketing_us_58ebd4f1e4b0ea028d568bbe• http://keyhole.co• https://www.fittea.it/• https://www.fittea.com/• http://dictionary.cambridge.org/it/dizionario/inglese/influencer