Challenge 1: Eco-concious: A foundational element of the PACT brand is sustainability and environmental awareness. We were able to incorporate this in our online packaging through an innovative biodegradable bag. How do we create a retail packaging system that is sustainable, staying true to this essential brand tenet?

Project: PACT Packaging

Solution 1: Versatile and sustainable: Our solution consists of only two boxes, one for each sex, and a series of hangtags, all made from 100% recycled kraft paper. The style stickers on each box are also recycled/recyclable and are adhered with biodegradable glue. The paper is all made from the same paper stock and all the printing is done with soy ink, ensuring the entire system is 100% compostable.

Project: PACT Packaging

Challenge 2: Communicating the mission: PACT is different than other apparel companies in that, on top of providing comfort, it has a strong brand story surrounding social in-volvement and environmental awareness. How do we design a packaging system that is easily indentifiable as PACT and communicates these unique brand tenets?

Project: PACT Packaging

Solution 2: Expressive and explanatory: The PACT packaging system provides both essential information and showcases the product in a fun and expressive way. The underwear boxes have whimsical diecut windows shaped like thought bubbles, which serve to display the prints and the social causes they support. The hangtags, with similar mes-saging, help to attach the PACT brand to shirt and socks. Also, each package contains a card outlining the organization that pair of underwear is dedicated to, providing the consumer with additional information.

Project: PACT Packaging

Challenge 3: Scalability: PACT is a constantly evolving brand and needs a packaging system that can accommodate their mission, inventory, and retail needs. How do we design packaging that works in many environments and across constantly updating apparel categories, while remaining simple and low cost?

Project: PACT Packaging

Solution 3: Simple and adaptable: We created a basic, functional packaging system that can be adapted to the changing inventory and works within a variety of environments. Stickers are applied to the basic boxes and hangtags to differentiate sizes, styles, and campaigns, while the standard messaging on the box illustrates the PACT brand values. The built-in structure also allows the box to stand easily on a table at a boutique, or works as part of a POP structure in a larger store.

Project: PACT Packaging