Project Report onBrand representation of Parle biscuits product in navi Mumbai

A successful completion of job is based upon the chain of factors combining together to make an integral outcome. We take this opportunity to express our deep sense of gratitude to all those who have contributed significantly by sharing their knowledge and experience in the completion of this project work.

We would like to place on record, our sincere gratitude to Mr. Benny Thomas sir for giving us support, guidance & opportunity to do our project with Parle Products.

ACKNOLEDGEMENT

Established in 1929 1st brands – Parle Glucose and Parle Monaco Won acclaim at the Monde selection since 1970 35% share of the total biscuit market 15% share of the total confectionery market 14 manufacturing units for biscuits & 5

manufacturing units for confectioneriesParle has largest such manufacturing units

in India Annual turnover 2000 crores

ABOUT PARLE……

It has provided its products to the mass with the affordable range.

Parle company practices mass marketing for Parle- G which appeals to masses. It is a product liked by everyone and does not cater only to a specific group or part of the whole market.

Parle-GKrackjackMonacoMonaco FunionKreamsHide and SeekHide and Seek MilanoBourbon Parle MarieParle 20-20 CookiesNimkin

BRANDS

Parle biscuits: Parle biscuits are linked with factors of power and wisdom providing nutrition and strength.

Parle biscuits are indeed much more than a tea- time snack, they are considered by many to be an important part of their daily food.

Parle can treat you with a basket of biscuits which are not only satisfying but are also of good and reliable quality.

Parle biscuits cater to all tastes from kids to senior citizens. They have found their way into the Indian hearts and homes.

PRODUCT PROFILE

over 65 years, Parle G has been a part of the lives of every Indian.

From the snow capped mountains in the north to the sultry towns in the south, from frenetic cities to laid back villages, Parle G has nourished strengthened and delighted millions

Pack Sizes available: 16.5G, 38.5G, 60.5G, 82.5G, 99G, 209G, 313.5G, 418G, 825G

20-20Rich in butter and tempting cashewsBaked to perfection to deliver the perfect

experience of taste and aroma, they melt in your mouth to give you a cookie eating experience unlike one you have ever had before enjoy a feast of crunchy, crispy scrumptious cookies.

Pack Sizes available: 75 G, 110 G, 225 G

A light crispy biscuit sprinkled with salt, Monaco adds a namkeen twist to life’s ordinary moments.

Pack Sizes available: 75 G, 120 G, 240 G

MONACO

The ingredients that go into making this prized cookie are a well-guarded secret.

A cookie with a reputation for romance. Indulge in the sinful taste of Milano and everything that follows it.

Pack Sizes available: 25 G, 62 G, 100 G, and 200 G

Hide and Seek

The original sweet and salty biscuit is one of the most loved biscuits in the country.It’s not just a biscuit, it’s the taste of relationships captured in a biscuit.

A little sweet and a little salty crafted in such a delicate and delicious balance, you can never get enough of it. Have it anytime you like with anything you like.

Pack Sizes available: 75G, 170G, 240G  

Krackjack

STRENGTH1. Low price as compared to competitors 2. Sizeable market share in the country.3. Offers variety of products under its brand.4. Different sizes of packets are available.5. An experienced team of sales and

marketing executives.6. Deep and effective coverage7. Largest distribution system.

WEAKNESS1. Breakage of biscuits while delivering to

retailers2. No proper replacement system for broken

biscuits to retailers3. Improper and irregular supply.4. Less share in Premium biscuit market.5. Dependent on its flagship brand, Parle-G6. Poor packaging in family pack of glucose

biscuits.7. Lack of schemes for retailers and

distributors.

1. Rising demand for innovative packaging in packaged foods.

2. Retaining loyal retailers or wholesalers.3. Improving supply system for established

brands.4. Huge scope for some Parle products in

medical shops.5. Information revolution brought about by

the television.6. Good scope for snacks and namkeens, if

launched and properly promoted by Parle.

THREAT1. Highly advertised brands such as Britannia.2. Ever increasing competition from

multinationals and local companies.3. Increase in sale of cheap local bakery

products.4. Emerging substitutes like wafers, snacks

and toast.5. Margin war among the major

Brands

SWOT ANALYSIS OF PARLE PRODUCTS

  QUESTIONNAIRE Name of the PERSON: .............................................................. Address: ........................................................................................

. Contact No. : ......................... OCCUPATION............................  AGE:………….

Dou like to eat parle biscuits? Yes No When do you like to have that …………………………….. Which is your favorite brand? ……………………………………. Which is your favorite biscuits? Parle Britannia ITC Other

Glucose Biscuit Depth. Parle-G Tiger Sun fest other Salted Biscuit Depth. Monaco 50-50 Snacky Cookies Biscuit Depth. 20-20 Good Day Sunfest butter cookies Marie Biscuit Depth. Marie Marie Gold Marie Light Cream Biscuit Depth. Hide-n-Seek Bourbun Spacial 10. Chocolate Brand in Shops? i)Perfeti ii)Parle iii)ITC iv)Nastle v)Cadbary vi)Nutrien vii)Others 11. Space share by chocolates. Perfeti Parle ITC Nastle Cadbary 12. Are you satisfied with distributor services? Parle Britannia ITC Other Remark: ________________________________________________