REPORT ON

INDUSTRIAL VISIT on 3rd March, 2020

PARLE -G

Department of Master of Business Administration (MBA)

CMR COLLEGE OF ENGINEERING &TECHNOLOGY BY

T. TEJESHWAR RAO

19H51E00D3

MASTER OF BUSINESS ADMINSTRATION

03-MAR-2020

COMPANY PROFILE:-

Name of the company :- Parle Products Pvt.Ltd

Established in the year :- 1929

Founder of the company :- Narottamdas Chauhan

Chairman :- Sharad Chauhan

C.E.O :- Schauna Chauhan Saluja Directors :- Anup Chauhan

Amol Chauhan

Parle 1st Brands :- Parle glucose & Parle Monaco

From past 80 years Parle has largest manufacturing units in india and total

turnover is 2000cr.

Parle company runs in world wide with his own capital and all production is

done in their plants

The company has its own machinery for packing and manufacturing the

products

Introduction Of Company

Name:- Parle Biscuits Pvt.Ltd

LOGO:-

Branches in India:- 1. GUJARAT

2. MUMBAI

3. RAJASTHAN

4. ANDHRAPRADESH

5. BANGLORE

6. UTTAR PRADESH

7. MADHYA PRADESH

8. TAMIL NADU

9. KARNATAKA

Branches in other Country:-

1. USA

2. AUSTRALIA

3. DUBAI

4. SRI LANKA

5. SOUTH AFRICA

HISTORY OF THE COMPANY :- The first factory of PARLE Company was established in GERMANY in 1929 by

Narottamdas Chauhan

Before independence the first factory set up in 1929 in Mumbai city to

manufacture sweets & toffees. But some famous international brands were

dominated the parle.

In 1939 Parle Company started to manufacture the biscuits in addition to

sweets and toffees by making this products already they created good name

in market.

The parle grew name in strength with this diversification the company

introduced parle glucose and parle Monaco and this are the first two brands

of biscuits introduced

Parle-G biscuits were earlier called parle gluco until 1980’s the G in the name

Parle-G originally called as GLUCOSE .after few days later slogan sated that G

for GENIUS

IN 2013 PARLE-G became India’s first FMCG brand to cross the 5000/-Cr mark

in retail sales

POPULARITY:-

At the first time PARLR-G biscuits were eaten as tea time snacks and the

products was instantly recognised by its iconic white and yellow wax paper

wrapper. The wrapper features as a young girl in 1960

In January 2013 PARLE-G covered strong distribution network over 6 million

retail stores in India

In 2014 The Brand Report Trust ranked PARLE-G as the 42nd most trusted

brands of India

MISSION:-

To become a number one in the biscuits industry

To work with efficiency

To sell the products to consumer at reasonable prices

PRODUTCS OF PARLE:-

Parle-G Milk shakthi

Hide and Seek Parle20-20

Krackjack Monaco

Parle marie Melody

TARGET MARKETS:-

1. Primary Market:-

KIDS

YOUTH

TEENS

WORKING PEOPLE

2. Secondary market:-

AIRLINES

RAILWAYS

LOCAL TRASPORT

MOVIE THEATRES

MALLS E.T.C

ADVERTISIEMENT:-

Television

Publicity

Internet

Digital marketing

Process of making biscuits:-

1st stage mixing of flour in a big bowl with all the required ingredients

In 2nd stage the mixed flour sent in a machines to make a proper structure of

biscuits

In 3rd stage the biscuits can be sent to 6 heating different zones which makes the

biscuits to bake in a proper way

In 4th stage the biscuits can be tested whether it is in a proper shape or not and after

testing process is done the biscuits are sent for packing

In 5th stage the biscuits are packed according to their prices

At finally the product looks like this

-: @ PARLE-G INDUSTRIAL VISIT ON 03-MAR-2020 @ :-