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Team Members• Fazal Khan• Arooj Fatima• Madiha Iftikhar• Waqas Nadeem

         Business Plan                Assignment 

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SmartsFitness Club

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Mission Statement

1. Do the right thing all of the time.2. Take responsibility for outcomes.3. Be honest and responsive to customer concerns.4. Treat customers with respect. Do not exaggerate

expected results.5. Program design is base on science and fact and is

appropriate for the individual or groups.

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Service Description: GymPoolSquashBadmintonTable tennisKids Play LandCafeteriaDifferent ClassesAerobicsYoga Cross FitRip 60Rapid Fit

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What is

Gym ?

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 Center for creative development•Theatre• Performance• Art •Dance•Music•strengthen •creative muscles

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TreadmillStepper

Upright cycle

TreadmillStepper

Upright cycle

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I want to start work out, what should I do?

workout plan

I

 I want to start work out,

what should I do ???

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WORKOUT PLAN  SHOULD I DO CARDIO?  SHOULD I DO WEIGHT TRAINING? SHOULD I TRAIN LIKE A BODYBUILDER? SHOULD I WORKOUT 3 DAYS A WEEK? SHOULD I  DO 5 DAYS A WEEK?

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What is Cross Fit?    

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Full-body workout that combines elements

       

•Stamina•Strength•Flexibility•Speed•Coordination•Agility•Balance•Accuracy

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What is Rip 60 ? ?What is Rip 60?

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 Rip 60 provide

FlexibilityStrength Stability Balance

Rip 60 is a suspension Training

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Benefit of Rip 60

  Increase lean muscle mass  Increase energy and endurance  Improve balance  Improve flexibility  Improve performance Decrease body fat

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What is Rapid Fit ? ? ?

500 calories Burn in

15 Mints

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Calorie blastingCalories BlastingHigh Energy Workout Fat BurningIncluding Strength,Balance,Flexibility

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 Increase Energy  

 Reduce stress and improve mental health Increases Heart and Lungs Efficiency  Reduce Blood Pressure 

What is Aerobic Exercise ???

 RHYTHMIC ACTIVITY 

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What is Yoga ? Disciplined MethodTechniques of controllingRising and expansion of consciousness

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                 Kids Play Land 

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Badminton 

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SQUASH

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Energy Café Energy Café 

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Marketing summary

Used internet ( http://lahore.local.pk/wiki/?id=demographics)

Se-ries1

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Series1Series2Series3Series4

          Mid-2013 government estimates to put the population at somewhere around 10 million

Growth rate of Lahore is 1.46% It is considered to be one of 30 largest city of the world

Most appropriate target is between 20 to 40 Years

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Demographic Data:

        

Focus young urban professionals between 20 to 40.

Because mostly teenagers wants to look fit and active.

Our focus is DHA because people living in DHA are mostly businessmen and highly earning people.

On the other hand youngsters and upper class housewife’s want to have better looks

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Primary Research:

    

o Smarts fitness has direct competitors like Structure Gym, body talk, core gym.

o We offer more facilities and new techniques and benefits of training.

o Smarts Fitness Center is focusing on the family.

o There are several national chain gyms, but only 6am to 10pm (16 Hour)

o . Smarts Fitness will open its doors for 16 Hour

o Easy to reach

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Market Segment Analysis 

   

Smarts give each individual an opportunity

Lose weight, gain muscle mass and regain the agility and balance.

  Our cleaning staff will clean immediately use machine using  Detol and 0 liquid.

 Free internet, parking, locker; shower, towel, Helper facility

 We will also provide a freezing option on gym and pool packages minimum 10 days and maximum 5 month. 

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Analysis Location:

  

We decided smarts fitness club location will be Lahore DHA Phase 5

We will take building on Lease from DHA.

We will open 16 hours a day in two shift (6am to 2pm) (2pm to 10pm).

Our neighborhood is safe due to our building design.

If we have any café or sports shop near club we will make a contract with them.

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Organization and Personnel Plan Ownership Choices:

Start limited liability partnership with DHA

DHA will provide Land

60% 40% partnership in share

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Personal Needs Senior Management

Manager

Operational

Staff S.M.C

Administrative

Accounting Staff

Fitness Manager

H.O.D

Trainer

Attendant

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: Employees required:

Department/Positions Number Salary/month R.s Annual Salary Rs.Manager                                                   1                              30,000                                         360000Fitness Manager                                      1                              25,000                                         300000HOD                                                           1                              20000                                           240000S.M.C                                                         4                              14,000                                          672000Instructors (Male/Female)                    6                              14000                                          1080000Gym Helpers                                            6                              10,000                                           720000Admin/Accountant                                 1                              16,000                                          192,000Cleaners                                                    8                              8500                                              816000Security guard                                          4                             12,000                                           576000 Total                                                          32                          1, 49,500                                       4956000

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Price PolicyFamily Membership

 Rs.200, 000/- membership fee and monthly 5000/Family Six members

Discount25% discount on gym + aerobics and gym + rapid fit

gym +rip 60 and gym + pool monthly packages

Offer a quarterly payment 5% Discount, Half yearly 10% discount , and yearly 15% discount

 

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                Project Cost:

Table 10-1: Capital Costs

Capital Investment  Units

                             Cost per unit                             Rs

Equipment 1500000Air conditioners 8 35,000 280000

UPS 2 35,000 70,000Furniture & fixtures     250000

Printer 1 3,000 3,000Sound system 3 20,000 60,000Water dispenser 8 8,000 64,000

Generator 1 925,000 925,000

Computer 6 10000 60000Pre-operating costs 432000

  Total Capital Costs                                                                                                          3644000

1 3 5 7 9 11 13

0

500000

1000000

1500000

2000000

2500000

3000000

3500000

4000000

Chart Title

Series1Series2Series3Series4Series5

Axis Title

Axis Title

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Financing Arrangement:Table Financing Plan:

    Debt (Rs) 40%                                                                 14, 77,600  Equity (Rs) 60%                                                                 22, 16,400 Total                                                                                       36, 64,000

Financial Analysis:

Internal Rate of return (IRR) 45.75%Net Present Value (NPV) Rs 18,145,000Payback year 3.5 year

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Income Statement

Operating Expenses: Operating Profit Financial Charges Profit before Taxation Taxation Profit after Taxation

-1,000

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

Series1Series2Series3Series4

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Operating Expenses

Administrati

ve Sa

laries

Legal

& Audit Fee

Enter

tainmen

t

Telep

hone, Fa

x and Posta

ge

Electr

icity

Genera

tor Cost

Adverti

semen

t

Repair

of equip

Trave

ling c

onveya

nce

Printing a

nd stati

onery

Deprec

iation

Amortizati

on

TOTA

L 0

500000

1000000

1500000

2000000

2500000

3000000

Operating Expenses 1-Year Operating Expenses 2-YearOperating Expenses 3-Year

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Balance Sheet

1 2 3 4 5 6 7 8 9 10 11 12 13

-2000

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

Balance Sheet: Balance SheetBalance Sheet: Balance Sheet Year -0Balance Sheet: Balance Sheet Year-1Balance Sheet: Balance Sheet Year-2Balance Sheet: Balance Sheet Year-3

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Thank You

Any Question ?