project gym

7/23/2019 Project Gym

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FITNES

S CLUBPROJECT REPORT



Health & Fitness Club

PURPOSE OF THE DOCUMENT

This particular pre-feasiilit! is re"ar#i$" Health a$#%t$ess clu c&'es u$#er ser(ice sect&r) The &*ecti(e

&f the pre-feasiilit! is pri'aril! t& facilitate p&te$tial

e$trepre$eurs i$ pr&*ect i#e$ti%cati&$ f&r i$(est'e$t

a$# i$ &r#er t& ser(e this &*ecti(e+ the #&cu'e$t

c&(ers (ari&us aspects &f the pr&*ect c&$cept

#e(el&p'e$t, startup, 'areti$", a$# %$a$ce a$#usi$ess 'a$a"e'e$t



PROJECT PROFILE

Introduction and Importance of Physical Fitness

I$#ia is &$e &f th&se c&u$tries .here a.are$ess a&ut health a$# i'p&rta$ce

&f re"ular e/ercise is 'i$i'al) Statistics sh&. that i$acti(it! c&'i$e# .ith p&&r

#iet is sec&$# &$l! t& t&acc& use i$ causi$" pre(e$tale #eaths i$ the .&rl#) The

a$s.er t& pr&tect fr&' the fatal #iseases is $&t t& ha(e treat'e$t, rather t& a#&pt

pre(e$ti(e 'easures thr&u"h e/ercise a$# '&(e'e$t) The e(i#e$ce i$ this case is

i$#isputale+ Lifel&$" participati&$ i$ ph!sical acti(it! has a si"$i%ca$t, p&siti(e

i'pact &$ the health a$# .ell ei$" &f i$#i(i#uals) The se#e$tar! lifest!le is a 'a*&r u$#erl!i$" cause &f #eath, #isease a$#

#isailit!) 0&ut 1 'illi&$ #eaths e(er! !ear are attriutale t& ph!sical i$acti(it!) 0

2HO stu#! &$ ris fact&rs su""este# that se#e$tar! life st!le .as &$e &f the 34

lea#i$" causes &f #eath a$# #isailit! i$ the .&rl#) The i$acti(it! als& i$creases the

ris &f c&l&$ a$# reast ca$cer, hi"h l&&# pressure, lipi# #is&r#ers, &ste&p&r&sis,

#epressi&$ a$# a$/iet!) Rece$t stu#ies ha(e sh&.$ that chil#re$ ar&u$# the .&rl#

are als& ec&'i$" i$creasi$"l! se#e$tar! especiall! i$ p&&r ura$ areas) Ti'e a$#

res&urces #e(&te# t& ph!sical e#ucati&$ are ei$" cut a$# c&'puter "a'es a$#

tele(isi&$s are replaci$" ph!sicall! acti(e pasti'e i"$&ri$" the fact that thei$a#e5uate ph!sical acti(it! i$ chil#re$ c&ul# ha(e lifel&$" health c&$se5ue$ce)

Re"ular ph!sical acti(it! &r e/ercise .ith "&&# eati$" haits, a(&i#i$" s'&i$",

'&$it&ri$" a reas&$ale &#! .ei"ht a$# a(&i#i$" stress c&ul# i'pr&(e &$e6s

health a$# help pre(e$t fr&' 'a$! #iseases)

M&st &f the $e.spapers ha(e $& re"ular c&lu'$s &$ health, esi#es (er! fe.

pr&"ra's &$ ph!sical acti(it! are carrie# &ut ! the ra#i& a$# tele(isi&$) M&re&(er

the health sect&r is als& $&t i$(&l(e# i$ the pr&'&ti&$ &f ph!sical e/ercise) S& there

is "reat $ee# t& pr&'&te acti(ities re"ar#i$" e/ercise a$# %t$ess) 7&&# health

haits are (er! i'p&rta$t at a$! a"e a$# it is $e(er t&& late t& cha$"e haits i$

.a!s that .ill i'pr&(e health) O$e &f the e! fact&rs f&r i$creasi$" health is

e/ercise)

0 re"ular pr&"ra' &f e/ercise ca$8

• 0i# i$ .ei"ht 'a$a"e'e$t

• L&.er ris &f heart #isease a$# certai$ t!pes &f ca$cer

• I$crease life spa$ a$# 5ualit! &f life

• Helps c&$tr&l h!perte$si&$ a$# #iaetes

• I$crease a$# 'ai$tai$ 9e/iilit!



• Re#uces 'uscles te$si&$

• Pr&'&tes i$crease# circulati&$

• 0i#s i$ rela/ati&$, stress re#ucti&$

• De(el&ps &#! a.are$ess

Opportunity Rationale

The fact&r that lea#s t& the #e(el&p'e$t &f this pre-feasiilit! stu#! is the fact that

curre$tl! li'ite# pe&ple ha(e access t& health a$# %t$ess clus u$#er 5uali%e#

i$struct&rs:trai$ers) 7reat sc&pe f&r these t!pes &f clus e/ist i$ I$#ia especiall! i$

ura$ areas .here life is us! a$# pe&ple ha(e less ph!sical acti(it!)

Proect !rief

0 health a$# %t$ess clu pr&(i#es ser(ices t& its 'e'ers t& i'pr&(e their ph!sical

c&$#iti&$ &r appeara$ce thr&u"h e/ercise) The pr&p&se# health a$# %t$ess clu .ill

pr&(i#e i$#&&r facilities &f 7!'$asiu', E/ercise halls, a$# a 7!' sh&p ; Cafe t&

'ale a$# fe'ale 'e'ers a$# .ill &<er ser(ices &f pers&$al trai$i$" ! 5uali%e#

i$struct&rs) Pr&*ect sh&ul# e ce$trall! l&cate# .ithi$ a resi#e$tial t&.$ t& pr&(i#e

eas! access t& the i$haita$ts)

Proect Capacity and Rationale

The pr&p&se# health clu .ill ha(e a$ area &f 1444 s5 ft hall ha(i$" i$#&&r

facilities) The clu .ill &perate i$ #i<ere$t sessi&$s &f the #a! lie '&r$i$",

after$&&$, e(e$i$" a$# $i"ht) The clu .ill ha(e a capacit! t& cater =44 'e'ers,

sprea# &(er i$ the f&ll&.i$" #i<ere$t sessi&$s &f the #a!8

Operational session

Time "lots #uration

$ym

%'' am to (')' am * +ales

only,

>)? H&urs

(('' am to -'' pm * Femalesonly,

@ H&urs

-)' am to ('oo pm *+ales

only,

? H&urs



Fee pac.a/e

The fee paca"e .ill ra$"e fr&' Rs) ?44 f&r e/ercise sessi&$ ) I$ a##iti&$ t& these

'&$thl! fees each 'e'er .ill pa! Rs) 144 a $&$-refu$#ale re"istrati&$ fee)

+embership 3 !ears 1 !ears A !ears > !ears ? earsFeatures

Fees?444)4

4444)4

43A444)

443=444)

4413444)4

4Gym

"il0er+embership

Fees 31444)44 1A444)44 A>444)44 >?444)44 ??444)44Cardio + Gym

$olden+embership

Fees3444)

44A?444)

44?1444)

44@444)

44?444)4

4

Cardio+

Gym+Personal

training+ Body

massage in a month

Platinum+embership

Fees1>444)

44>@444)

44=4444)

444444)

44334444)

44

Cardio +Gym+

Personal training+

Steammer+ 2 times

body massage in

months



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7!'$asia

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Car#i&

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Products mi1



Proposed Location

Health clu sh&ul# e ce$trall! l&cate# .ithi$ a #e(el&pe#:#e(el&pi$" resi#e$tial

s&ciet! i$ a$! &f the i" c&s'&p&lita$ cities t& pr&(i#e eas! access t& i$haita$ts)

The rates sh&ul# e set acc&r#i$" t& the a<&r#ailit! &f pe&ple .h& li(e i$ these

$ei"h&rh&&#s)

2ey success factors 3 Practical Tips for success

• T& &tai$ a "&&# a(era"e &f pr&%ts it is $ecessar! t& pr&(i#e state &f art facilitiest& 'e'ers)

• The pr&priet&r sh&ul# hi'self has tech$ical $&. h&. &f all the ser(ices ei$"

&<ere#)

• The ser(ices &f 5uali%e# i$struct&rs a$# ph!sicia$ sh&ul# e hire# as super(ise#

.&r&uts i'pr&(e

results)

• Ut'&st pri&rit! sh&ul# e t& pr&(i#e 'e'ers a lifest!le that e$c&ura"es %t$ess

thr&u"h the safest

a$# latest 'ea$s) Pr&#ucts lie heart-rate '&$it&rs, cal&rie e/pe$#iture #ispla!

u$its etc sh&ul# e

use# t& e$ha$ce clie$t '&ti(ati&$)

"trate/ic Recommendations

+ar.etin/

0t the i$itial sta"e hea(! 'areti$" .&ul# e re5uire# t& attract 'e'ers) 0fterestalishi$" a clie$tele it is a#(isale t& c&$ti$ue 'areti$" the clu ser(ices t&

e$sure its sustai$ailit!) The i'p&rta$t 'areti$" cha$$els i$ this case .&ul# e

9!er #istriuti&$ a$# Cale TG)



Pe&ple $&r'all! c&$si#er the f&ll&.i$" fact&rs .hile selecti$" a health clu8

• Con0enience

F&r $e. %t$ess clus t& e a success, it has t& e c&$(e$ie$tl! l&cate#) Pe&ple are

'&re liel! t& use a facilit! if it is cl&se t& h&'e &r .&r) 0ls& the %t$ess facilit!

sh&ul# ha(e h&urs a$# class ti'es that .&r .ithi$ clie$ts us! sche#ule)

• Type of Facility

There are 'a$! #i<ere$t t!pes &f %t$ess facilities, each ei$" the perfect

'&ti(ati&$al t&&l f&r a speci%c t!pe &f pers&$)

Pricin/

Price le(els sh&ul# e set at a<&r#ale le(els c&$si#eri$" i$c&'e racets &f

pe&ple .h& li(e i$ the (ici$it! a$# als& after c&$si#eri$" the c&'petit&rs pricele(els)

"ECTOR 45# I5#6"TR7 454L7"I"

5ational 4nalysis

C&''ercial Health clu i$#ustr! is e'er"i$" as &$e &f the "&&# usi$ess (e$tures

i$ I$#ia) Pe&ple are "etti$" c&$sci&us a$# a.are a&ut their health a$# feel the

i'p&rta$ce &f e/ercise i$ the us! life) Curre$tl! health clu i$#ustr! is se"'e$te#

a$# u$&r"a$ie# e/clu#i$" fe. health clus) There is $either a$ ass&ciati&$ &f

these clus .hich is .&ri$" acti(el! f&r the #e(el&p'e$t &f this i$#ustr! $&r

"&(er$'e$t &r health #epart'e$t:'i$istr! has c&llecte# a$! #ata a&ut the

5ua$tit! a$# 5ualit! &f these clus) Neither ha(e the auth&rities set a$! 5ualit!

sta$#ar#s f&r such clus lie i$ #e(el&pe# c&u$tries) 0 l&t &f pe&ple are (e$turi$"

i$t& this tra#e, as it is a 9&urishi$" usi$ess) C&'petiti&$ is health! ut these "!'s

#& $&t cater t& health $ee#s that ca$ e a ris) 0 l&t &f pe&ple after #isc&$ti$ue the

"!'s after ha(i$" c&'plai$ts &f *&i$t pai$ a$# &ther relate# health issues)

This i$#ustr! has "&$e thr&u"h 'a$! tech$&l&"ical #e(el&p'e$ts) S&'e clus use

pr&#ucts lie heart-rate '&$it&rs, cal&rie e/pe$#iture #ispla! u$its etc, t& e$ha$ce

clie$t '&ti(ati&$) The! ha(e a c&'plete lifest!le e(aluati&$, .hich i$clu#es l&&#

pressure 'easure'e$t, resti$" pulse rate 'easure'e$t, a$# &#! fat assess'e$tef&re the! recruit the $e. 'e'er i$t& the pr&"ra') Their i$struct&rs are certi%e#

t& "i(e %rst ai# a$# CPR car#i& pul'&$ar! resuscitati&$K, s& 'e'ers safet! is

e$sure#)



Le/al issues re/ardin/ industry

N& appr&(al fr&' a$! pr&(i$cial "&(er$'e$t &r health #epart'e$t is re5uire# i$

I$#ia f&r &perati$" a health a$# %t$ess clu) Health Clus lie a$! &ther usi$ess

acti(it! 'ust e re"istere# .ith Ser(ices ta/, i$c&'e ta/ #epart'e$t a$# sales ta/

#epart'e$t)

+4R2ET I5FOR+4TIO5

Maret p&te$tial The 'aret f&r health clus i$ I$#ia has ee$ #e(el&pi$" stea#il!

&(er the last #eca#e a$# a 'ushr&&' "r&.th &f 7!' a$# clus is ei$" &ser(e#

i$ all the cities) But still a "&&# p&te$tial e/ists f&r 5ualit! health clus) I$#ia is

e'er"i$" as a $e.l! health c&$sci&us s&ciet!) L&cati&$ a$# a'e$ities are s&'e &f

the '&st (ital fact&rs i$ the success &f a health clu)

Cust&'ers usuall! c&$#uct research ef&re ch&&si$" a %t$ess facilit! ecause

ch&&si$" a %t$ess facilit! that is ri"ht f&r the' is crucial t& their success) Fit$ess

facilities ca$ (ar! "reatl! $&t &$l! i$ price ut als& i$ sie, a'e$ities a$# pr&"ra's

&<ere#, h&urs, c&$(e$ie$ce a$# '&st i'p&rta$tl!, '&ti(ati&$al at'&sphere) Ma$!

*&i$ a %t$ess facilit! .ith the "reatest &f i$te$ti&$s ut e$# up #isc&ura"e# a$#

u$'&ti(ate# #ue t& a# 'a$a"e'e$t ! the clus)

Tar/et customers

The tar"et cust&'ers f&r health clus are the p&pulati&$ &f i" cities ha(i$" a"e

"r&up &f 3 t& ?4 !ears) P&pulati&$ &f ura$ areas &f I$#ia is AA &f t&tal

p&pulati&$ &ut &f .hich ?4 falls i$ the tar"ete# cust&'ers a"e "r&up)

E8ERCI"E E96IP+E5T RE96IRE+E5T

The success &f this pr&*ect is #epe$#e# &$ the 5ualit! &f 'achi$es s& selecti&$ &f

'achi$er! is the '&st i'p&rta$t aspect &f this pr&*ect) The e/ercise e5uip'e$t is

a(ailale i$ (ari&us (arieties) B&th l&cal a$# i'p&rte# e5uip'e$t is a(ailale i$ the

'aret) E/isti$" clus i$ the 'aret are usi$" a le$# &f i'p&rte# .hich is l&call!

a(ailaleK a$# l&cal e5uip'e$t) F&ll&.i$" is the #etail &f 'achi$er! re5uire# f&r this

pr&*ect)



5u&tati&$

+achine maintenance

7e$erall! these 'achi$es re5uire less 'ai$te$a$ce e/cept re"ular &ili$" a$#

&ccasi&$al replace'e$t &f r&e$ .ires a$# e$t r&#s) 0ll parts are easil! a(ailale)

L45# 45# !6IL#I5$ RE96IRE+E5T

Land Re:uirement

The pr&p&se# health a$# %t$ess clu re5uires a$ area &f appr&/i'ate >,444 s5 ft) It

is rec&''e$#e# t& start the clu i$ re$te# pre'ises i$stea# &f &.$e# pre'ises t&

a(&i# hu"e i$(est'e$t)

C&(ere# area

Construction cost

Curre$t c&$structi&$ c&st &f clu is appr&/ Rs) 3,444 per s5)ft) T&tal c&$structi&$

c&st &f >444 s5)ft) 0rea .ill e Rs) >4,44,444) T& 'i$i'ie the c&st &f the pr&*ect ithas ee$ assu'e# that the uil#i$" f&r the health a$# %t$ess clu .ill e tae$ &$

re$tal asis)

Rent cost

The uil#i$" re5uire# f&r the pr&*ect .ill e &f c&''ercial $ature) The re$t &f the

uil#i$" .ill #epe$# &$ $&t &$l! the (ici$it! &f the clu as .ell as the 9&&r &$ .hichit .&ul# e l&cate#) The clu ca$ als& e estalishe# i$ a$ i$#epe$#e$t h&use u$it

that ca$ e use# f&r c&''ercial purp&ses F&r this particular pre-feasiilit! the re$t

a'&u$t has ee$ tae$ at Rs3,13,?44 per '&$th calculate# at the $&'i$al

c&''ercial rate &f Rs) 3? per s5)ft)K



Utilities re5uire'e$t

The $ecessar! utilities are electricit!, teleph&$e a$# .ater) 0 three-phase

c&''ercial electricit! c&$$ecti&$ is re5uire#) Curre$t rate &f electricit! f&r these

c&$$ecti&$s is Rs @)44 per il&.att-h&ur)

H6+45 RE"O6RCE RE96IRE+E5T

The t&tal hu'a$ res&urce re5uire'e$t &f the health a$# %t$ess clu is 3=) Sille#

i$struct&rs are easil! a(ailale at c&'petiti(e salaries) Nu'er &f .&rers re5uire#

f&r each #epart'e$t is as f&ll&.s

E'pl&!ees salar!

CR6CI4L F4CTOR" & "TEP" I5 #ECI"IO5 +42I5$ FOR I5;E"T+E5T

"<OT 4nalysis

0 S2OT 0$al!sis is a strate"ic pla$$i$" t&&l use# t& e(aluate the Stre$"ths,

2ea$esses, Opp&rtu$ities, a$# Threats i$(&l(e# i$ a pr&*ect &r usi$ess (e$ture)

Stre$"ths a$# .ea$esses are i$ter$al t& the c&'pa$! .hereas the &pp&rtu$ities

a$# threats &ri"i$ate fr&' the e/ter$al e$(ir&$'e$t) 0 S2OT a$al!sis is usuall!

perf&r'e# earl! i$ the pr&*ect #e(el&p'e$t pr&cess, a$# helps &r"a$iati&$se(aluate the e$(ir&$'e$tal fact&rs a$# i$ter$al situati&$ faci$" a pr&*ect)

Stre$"ths a$# &pp&rtu$ities

• Eas! a(ailiilit! &f res&urces:e5uip'e$t



• Eas! a(ailiilit! &f i$struct&rs

• 7r&.i$" p&pulati&$

• E/pa$#i$" cities

• 7r&.i$" health c&$ci&us$ess a$# a.are$ess

2ea$esses a$# threats

• Hea(! ta/es i$ the f&r' &f sales ta/ a$# i$c&'e ta/

• Hi"h fees &f the clus 'ae it #icult t& a<&r# ! 'i##lle a$# l&. i$c&'e "r&up

• 0(ailiilit! &f p&rtale 'achi$es that &$e ca$ easil! use at h&'e .ith&ut a$

i$struct&r

• C&stl! i'p&rte# e5uip'e$t

FI545CI4L 454L7"I"

Proect Cost

Capital i$(est'e$t f&r purchase &f e5uip'e$t is the 'a*&r c&'p&$e$t &f t&tal

pr&*ect c&st &f a Health a$# Fit$ess clu) F&ll&.i$" tale sh&.s the #etail &f the

Pr&*ect c&st8

project gym

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