Project Coffee and 4C: Expanding an Inclusive

Coffee Value Chain

Presentation By:

Vina Lorraine A. Orolfo

Nestlé Philippines Inc.

2015 National Agriculture, Fishery and Natural

Resources Extension Symposium

October 1, 2015 | AIM Conference Center 1

@2014 Copyright Nestle Philippines Inc.

Nescafé Plan: Optimizing the coffee supply chain

RESPONSIBLEFARMING

RESPONSIBLEPRODUCTION & SUPPLY

RESPONSIBLECONSUMPTION

Plantlet distributionFarmer Connect/ 4CFarmers Training

What we do in the upstream

3

Encourage and Train

more farmers

Distribute high

yielding plantlets

Provide a ready

market

Close collaboration

with key

stakeholders

Plantlet Distribution

Visayas10%

Luzon8%

Mindanao82%Nestlé Coffee Nursery Facility

Nestlé-Department of Agriculture (DA) Coffee Nursery Facility

With best-in-class facilities

North

Luzon

South

Luzon

Visayas

North

Mindanao

South

Mindanao

Widest reach across the nation within the industry

17 Agronomists

33 Field Technicians

4 Green Coffee Buyers

Buying Stations

Mabuhay Kahayagan Coffee Growers Cooperative

(MKCGC)

Project CoFFEE

Coffee Technologies and

Funds to Fuel Economic

Empowerment

Forming Farmer Entrepreneurs

Before Project Coffee

With Project Coffee

With Project Coffee

With Project Coffee

With Project Coffee

With Project Coffee

Common Code for the Coffee Community

What is 4C

Farmer

Trader/Cooperative Buying Station

Clusters

Technician

Coffee CommunityTrainor

TOT

Farmers Training

Agronomist

4C TrainingTraceability System Set-up

TraceabilityQuality Standardization Transparency

Group Training Model Operationalization

Coffee Farmer’s Handbook

Module 1: 4C Orientation

Module 2: Farm Management and Productivity

Module 3: Environmental Conservation

Module 4: Health and Safety

Module 5: Quality and Traceability

4C interventions

•Low-cost technology to improve quality •Ensuring safe drinking water

•NESCAFE Better Farming Practices (NBFP) • Adoption of NBFP led to an overall average

improvement in productivity

4C Training and Capability Building

@2014 Copyright Nestle Philippines Inc. 20

@2014 Copyright Nestle Philippines Inc. 21

9,700 Farmers trained on sustainable farming practice

33 4C Traders (Verified)

5,146 4C Farmers (Verified)

5,146 Families with secured clean water resources as assisted by 4C program

5,193 Families implementing segregation and at source solid waste management

From 48% Grade 1-2 GCB (2013) to 75% Grade 1-2 GCB (2015)

as of 2015

as of 2014

What have we achieved so far in the short term

Nescafe is our farmers’ coffee

22

Every time you start your day with a NESCAFÉ,

you help support Filipino farmers all over the

Philippines.

NESCAFÉ’s expert team of agronomists

continuously provide quality coffee plants to local

farmers to help them improve their crop and

livelihood. They teach good farming practices and

ensure they grow and select only the best quality

coffee from their harvest, so we can bring the best-

tasting NESCAFÉ ever.