programmatic media scenario

The Promise of Programmatic

Presented by Erich WassermanCRO and Co-Founder of MediaMath

In2007

demand-side platforms (DSP) began to emerge, changing the way digital media is purchased, and creating a new, more efficient way for advertisers to reach consumers, individually, at scale.

Since then:-media opportunity has grown in breadth and in depth-data management has become imperative-operating models have evolved -nearly every major brand and publisher have or are developing a programmatic strategy

Programmatic Arrives

Voted “Programmatic Company of the Year”M&M Global Awards


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2013 - 2019

European Programmatic Growth (€m)European Digital Ad Spending 2013 - 2019 (€bn)

Source: eMarketer


The European Programmatic Players Brands Publishers & SSPs


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2014 - 2019

Brazil Programmatic Growth ($m)Brasil Digital Ad Spending 2014 - 2019 (USDbn)

Source: eMarketer (2015)

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2014 - 2018 Source: eMarketer (2014)

2014 2015 2016 2017 2018

$0.6 $4.2 $12.4 $28.8 $55.8

- 579.7% 198.3% 131.8% 93.5%


The Brasil Programmatic Players Brands Publishers & SSPs

Demand: Uncompromised emphasis on marketer ROI

Supply: Performance wins with no bias to O&O

Demand: Complete visibility into economics & decisioning

Supply: Insights into advertiser goals and media performance to support collaboration

Demand: Self-service, extensible software platform with OPEN partner portfolio and flexible support models

Supply: Pure demand expression empowers publishers to manage yield and sales channels

CONTROL

OUTCOMES TRANSPARENCY


An Open Ecosystem that Supports Innovation


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programmatic media scenario

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