Program 2016

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Day 1 - Sunday - September 25th

07:00 pm – 09:00 pmWyndham Guayaquil

Opening Reception

Hosted by Wyndham Hotel Group

Day 2 - Monday - September 26th

07:00 am – 07:00 pm Registration and Sponsors’ Exhibition

9:30 am – 10:00 am Welcome Coffee and Pastries - Sponsors’ Exhibition

08:15 am – 9:30 am Networking Express

Meet, exchange business cards and then move on to the next person. Introduce yourself to

numerous strategic contacts in 75 minutes.

10:15 am – 11:00 am Economic Outlook for Latin America

A glimpse at the global economy to question: what has happened and what is ahead? Which global

indicators will impact the region and which ones should we analyze in further depth? What are

today’s challenges and what scenarios are regional economies facing? What are the economic

predictions for the region and how can they affect the hospitality industry in Latin America?

Orlando J. Ferreres – President, Orlando J. Ferreres & Asoc.

11:00 am – 11:40 am Global & Regional Hospitality Industry Overview

What has happened in the last 12 months in the hotel and tourism global market? What can we

learn from this? What are the key factors telling us about the future? We will analyze the facts in

Latin America and capitalize on the new trends. Outlining the real impact of the Zika virus on the

travel industry in the region. Showing a sneak peek into the particularities of each market in South

America.

Patricia Boo – Area Director Latin America, STR

Arturo García Rosa – President & Founder, SAHIC

10:00 am – 10:15 am Conference Begins & Welcome Remarks

Arturo García Rosa – President & Founder SAHIC

Fernando Alvarado Espinel – Minister, Ministry of Tourism of Ecuador

Program 2016

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11:40 am – 12:30 pm A Focus on Brazil

What is the legacy of two mega-events such as the 2014 FIFA World Cup and the 2016 Summer

Olympics? Besides looking at the macroeconomic overview, is it all doom and gloom or is there a

new cycle of growth and development ahead?

Patricia Boo – Area Director Central & South America, STR

Guilherme Cesari – Vice President Development Brazil, Marriott International

Leonardo Lido – Development Director for Brazil, Hilton

Moderator: Ricardo Mader Rodrigues – Managing Director, JLL Hotels & Hospitality Group

2:00 pm – 2:50 pm The Financial Agenda: Investment Climate in South America

How do deals in Latin America differ from other global markets? What are the keys to success on

the continent? Who is making the deals? How does private equity assess hotel investments? How do

hotel investments compare to other asset classes? What is the exit strategy?

Rogerio Basso – Chief Investment Officer, Key International

Jason Leinwand – Founder & CEO, FirstLine FX

Cristián Roberts – President, PRIME Real Estate Investment Banking

Moderator: Clay Dickinson – Managing Director, Latin America and Caribbean Region, based in

Miami, JLL Hotels & Hospitality Group

2:50pm – 3:30pm Diversifying Hospitality: Getting creative in the era of shared economy

How do deals in Latin America differ from other global markets? What are the keys to success on

the continent? Who is making the deals? How does private equity assess hotel investments? How do

hotel investments compare to other asset classes? What is the exit strategy?

Monica Artigas – Directora de Desarrollo, México y Central America, La Quinta Inns & Suites

Eduardo Cruz del Río – Vice President of Operations Latin America & Caribbean, Wyndham

Hotel Group

Richard Rehwaldt – Director Hotel Development South America, Best Western International

Andrés Sanchez Turriago – Chief Development Officer, GHL Hoteles

Moderator: Mark Chesnut – Editor, LatinFlyer.com

12:30 pm – 02:00 pm Networking Lunch

General Sessions

Program 2016

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3:30 pm – 3:50 pm Sustainable investment in Tourism: Is it possible to invest in tourism, protect the

environment and have a profitable business?

Passionate environmentalist and Ecuadorian businessman, Roque Sevilla, shares the Mashpi

experience. Mashpi Lodge, a National Geographic Unique Lodge of the World.

Verónica Muñoz – General Manager Ecuador, TourCert

4:20pm – 5:00pm A View from the Top – Chapter I: Hotel Leader’s Hard Talk

Hotel Leaders share their vision on the state of the industry. What has changed since we met last

year? Open discussion to more effectively understand the global challenges facing the regional

hotel industry and the transformation of the business.

Laurent de Kousemaeker – Chief Development Officer Caribbean & Latin America, Marriott

International

Ted Middleton – Senior Vice President Development – Latin America and the Caribbean,

Hilton

Paulo Pena – President and Managing Director for Latin America & Caribbean, Wyndham Hotel

Group

Moderator: Jonathan Worsley – Chairman, Bench Events

5:00pm – 5:50pm Southern Cone Forum: How to follow the cycles and react before the momentum starts?

Argentina vs. Brazil: Is Argentina back in the game? With regard to change in the region, which of

these two giants of South America will manage to attract more investments to their markets?

Which one will represent better risk-reward? Plus, an open debate on why investors and operators

need to have Paraguay, Bolivia and Uruguay in their radar to become a strategic regional player.

Alejandro Ginevra – President & CEO, Gnvgroup

Juan Paredes – Development Manager Argentina, Chile, Bolivia, Paraguay & Uruguay, AccorHo-

tels

Eduardo F. Rodriguez Suarez – Managing Director of Development Brazil & the Southern Cone,

Hilton

Sebastian Slobayen – Undersecretary, Ministry of Tourism of Argentina

Salo Smaletz – VP Development Latin America, InterContinental Hotels Group (IHG)

Nestor Sztryk – Director, Weiss Sztryk Weiss

Moderator: Natalia Muscatelli – Editor Business Section, Clarin

3:50 pm – 4:20 pm Networking Coffee Break – Sponsors’ Exhibition

General Sessions

Program 2016

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5:50pm – 7:00pm Ecuador: 4 Worlds in one Place

What makes Ecuador unique? Get a close-up to the South American Leading Green Destination and

find out what are the specific situations that make this country an opportunity to invest. Moreover,

listen to the experts and get to know where the opportunities for hotel investors are in this bio

diverse country?

Fernando Alvarado Espinel – Minister, Ministry of Tourism of Ecuador

Todd C. Chapman – US Ambassador to Ecuador

David Maksymuik – General Manater & Partner, Las Olas Ecuador

Cesar Mesa – Executive President, Metros Cuadrados

Luis Mirabelli – Vice President Development Latin America and Caribbean, Wyndham Hotel

Group

Moderator: Carlos Rabascall – Ecuadorian journalist

7:00pm – 9:00pm Grand Networking Reception – Hosted by Ministry of Tourism of Ecuador

Day 3 - Tuesday -September 27th

07:30 am – 08:30 am Networking Breakfast - Hosted by Alcatel - Lucent

08:00 am – 08:20 am Alcatel-Lucent presents:

“How to take advantage of the power of being online in order to enhance the client’s experience,

reduce infrastructure related costs and improve hotel operations”

08:30 am – 08:45 am Welcome Back – Opening Agenda

Graciana García Iribarne – Vice President SAHIC

08:45 am – 09:30 am Keynote Speaker:

Christopher Nassetta – President & CEO, Hilton

Interviewed by Arturo García Rosa – President & Founder SAHIC

09:25 am – 09:30 am SAHIC Inspirational Hospitality Icon Award 2016

General Sessions

Program 2016

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09:30 am – 10:15 am 20/20 Showcase your Project

With only 20 slides and 20 seconds per slide, you will be introduced to the top investment

opportunities within the region. This timeframe captures the attention of the audience, with little

talking and using the effectiveness of images.

1) Montecristi Golf Club & Villas, Ecuador

2) Charaibi Eco Lodge, Colombia

3) Plaza del Sol Beach, Health and Wellness Resort, Perú

4) Monasterio Quito Hotel, Ecuador

5) Samana Hotel & Residences, Perú

6) Costa Jama Beach & Golf Resort, Ecuador

10:15 am – 11:00 am Recycling, Upcycling and Conversions – How to design and build a hotel to last in the

course of time

How many generations does a product last for? Is it possible to design a hotel to transcend fashions

and trends in order to achieve lasting product?

What are the challenges when it comes to recycling, upcycling or converting a property?

How can an owner deal with this process, what are the common mistakes in the decision making

process and how can they be avoided? How important is the hotel’s design to its commercial

success?

Joanna Ayala Quintana – Regional Developer Manager for Colombia, Perú y Ecuador, AccorHotels

Adriana Hoyos – Principal and Creative Director, Adriana Hoyos Design Studio

Alex Mai – Director Development Andean Region, Hilton

Jorge Melero – CEO, Libertador Hotels, Resorts & Spas

Sebastián Piana – Director of Architecture, DPA&D

Moderator: Graciana Garcia Iribarne – Vice President, SAHIC

11:30 am – 12:15 pm The Pacific Alliance: An Economic Powerhouse for Latin America?

Challenges and opportunities for growth in Chile, Colombia, Mexico and Peru. Listen to the experts

about truth or myth on oversupplied markets within these countries. Open debate on real regional

business opportunities and challenges to remain successful in these markets. What happened with

hotels already in place and how are they dealing with these turbulent times? Plus, the role of

National Investment Agencies: which role plays Tourism in the strategy for promoting investments.

Paul Adan – Vice President Hotel Development Latin America & Caribbean, Marriott International

Juan Corvinos Solans – Managing Director Development, México, Central America & Caribbean,

Hilton

11:00 am – 11:30 am Networking Coffee Break – Sponsors’ Exhibition

General Sessions

Program 2016

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Juliana Gómez Peláez – Director for Foreign Direct Investment, ProColombia

Cristiano Gonçalvez – Regional Vice President Central America, Andean Region & Southern Cone,

InterContinental Hotels Group (IHG)

Cristián Roberts – CEO, Prime

Moderator: Fernando Chevarría – Editor-in-Chief, America Economia

12:15 pm – 01:00 pm Money matters

Raising Capital – A look at overcoming one of the main challenges in hotel development. What are

the options in finding funding for projects? What are the banks, investors and financiers looking for?

Luis Guillermo Chavez – Gerente General, Inversiones La Rioja

Santiago Porta – Principal Investment Officer, International Finance Corporation (IFC)

José Antonio Gonzales Ramsey – Bank Division and Corporate Finance Manager, Interbank

Roberto Murillo – Gerente General de la Corporación Financiera Nacional

Moderator: Santiago Berraondo – Senior Vice President of Advisory and Asset Management

Services for the Latin America Region, JLL Hotels & Hospitality Group

02:30 pm – 03:15 pm A View from the Top – Chapter II

Understanding the impact of international brands and standards on Latin American market. Open

debate on trends in industry consolidation and how that would affect the region. Also, considering

the current environment, how are owner/operator relationships evolving?

Camilo Bolaños – Vice President of Development and Real Estate Latin America & Caribbean,

Hyatt

Roland Mouly – VP Development Latin America, Carlson Rezidor Hotel Group

Craig Müeller – Vice President Development The Americas, InterContinental Hotels Group (IHG)

Philippe Trapp – Executive Vice President Operantions Luxury & Upscale South America, AccorHotels

Moderator: Stephanie Ricca – Editor-in-Chief, Hotels News Now

03:15 pm – 04:00 pm A View from the Owner’s Seat

What encouraged the owner to partake in this industry? What are the major hurdles that still need

to be surpassed? Plus, their own personal opinions on whether or not to add international brands to

their respective portfolios.

Herman Bern – President, Empresas Bern

01:00 pm – 01:15 pm Hospitality Contribution Awards 2016 + SAHIC Special Recognitions 2016

01:00 pm – 02:30 pm Networking Lunch + Announcement of SAHIC 2017

General Sessions

Program 2016

SAHIC South America 2017Program to be announced soon

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Morice Dassum – President, Coloncorp

Isabel Noboa – CEO/ Executive President, Consorcio Nobis

Juan Carlos Santos – General Manager, BPO Asesores Empresariales S.A.

Moderator: Andres Zurita – Executive Director, Corporación para el Emprendimiento y la

Innovación del Ecuador

04:00 pm – 04:20 pm Case Study Presentation: What to consider when developing the concept for Hotel

Restaurants

Why generally hotel restaurants are conceptualized as one more outlet from the area program

instead of being considered as a profitable business itself, within a hotel?

Understanding the importance of building up hotel restaurants brands as strong as the hotel brand

where the restaurant is placed.

Introduced by:

Simon Taylor – Head of Business Development, Condé Nast International Restaurants

Success Story: “Perroquet Restaurant” – Restaurant of the Country Club Lima Hotel, Peru

Presented by: Luis Gomez Corthorn – General Manager, Hotel Division, Los Portales

04:20 pm – 05:00 pm Special Session: Why Cuba?

What happened since we met last year? One-on-one with the Ministry of Tourism of Cuba

Luis Miguel Diaz Sanchez – Vice Minister of Tourism of Cuba

Moderator: Arturo García Rosa – President & Founder SAHIC

05:00 pm – 05:10 pm SAHIC’s President Closing Remarks

05:10 pm Conference Ends