latin america hotel performance - sahic 2014

STR Global 2014 www.strglobal.com

www.strglobal.com

Performance Overview SAHIC 2014 Patricia Boo

Senior Business Development Manager Quito, Ecuador

15th September 2014


Our Coverage

+49,700 Hotels & +6.7 Million Hotel Rooms


Our Coverage

Hotels & Hotel Rooms

+8.5K

+1.1M

+6.1K

+1.2M +650

+118K +760

+122K

+33K

+3.9M

+560

+147K

Hotels

Rooms


Global performance RevPAR

Total 2013, % Chg in USD, Europe in Euro

+5.3% +6.0%

-4.2%

-3.0%

+1.2% €

-5.2%


Turning Tides

RevPAR 2013

Indexed at 2008

> 30%

11% to 30%

0% to 10%

0% to -10%

-11% to -30%

> -30%39% of countries

below 2008 levels

237k additional rooms Americas +76k

APAC +111k


Global performance RevPAR

July 2014 YTD, % Chg in USD, Europe in Euro

+7.3% +5.4%

-2.5%

+4.3%

+4.7%€

-2.1%


Global picture Supply & Demand

Supply & Demand % Change, July 2014 YTD

-2

0

2

4

6

8

10

North America Central &South America

Europe Middle East Africa Asia Australia &Oceania

Supply Demand


Global picture Occ

Occupancy %, July 2014 YTD

+3.4%

-1.6%

+1.9% +2.3%

-1.9%

+0.7%

+2.4%

30

35

40

45

50

55

60

65

70

75

80


Europe Middle East Africa Asia Australia &Oceania


Global picture ADR

ADR in USD, in EUR for Europe, July 2014 YTD

+3.8%

+5.9%

+2.8%

+3.1%

-0.7% -2.1%

-4.4%

0

50

100

150

200

250


Europe (€) Middle East Africa Asia Australia &Oceania


Spotlight Americas

Market performance – Occ %, ADR $ and RevPAR $, July 2014 YTD

Central

America

Occ 59.2% -1.8%

ADR $ 120 +2.6%

RevPAR $ 71 +0.8%

North

America

Occ 65.1% +3.4%

ADR $ 115 +3.8%

RevPAR $ 75 +7.3%

Caribbean

Occ 71.8% +0.2%

ADR $ 208 +7.7%

RevPAR $ 149 +8.0%

South

America

Occ 61.1% -1.6%

ADR $ 149 +6.5%

RevPAR $ 91 +4.8%


South America Classes Occ and ADR

July 2013 & 2014 YTD, in USD

$0

$50

$100

$150

$200

$250

$300

$350

0%

10%

20%

30%

40%

50%

60%

70%

80%

Luxury Upper Upscale Upscale Upper Midscale

Occ 13 Occ 14 ADR 13 ADR 14

+21%

+9.1% -6.2% +0.7%

-1.9% -3.5% +3.3% -2.7%


South America Countries Occ, ADR

July 2014 YTD, in USD

$0

$20

$40

$60

$80

$100

$120

$140

$160

$180

40%

45%

50%

55%

60%

65%

70%

Colombia Argentina Brazil Peru Chile Ecuador

Occupancy ADR


South America Countries Occ, ADR % Chg

July 2014 YTD, in local currency

-10%

0%

10%

20%

30%

40%

50%

Colombia Argentina Brazil Peru Chile Ecuador

Occupancy ADR


South America Markets Occ, ADR

July 2014 YTD, in USD

$0

$50

$100

$150

$200

$250

$300

40%

50%

60%

70%

80%

Bogota BuenosAires City

Sao PauloCity

Guayaquil Santiago Lima Quito Rio deJaneiro

Occupancy ADR


South America Markets Occ, ADR % Chg

July 2014 YTD, in local currency

-20%

-10%

0%

10%

20%

30%

40%

50%

60%

Bogota BuenosAires City

Sao PauloCity

Santiago Lima Quito Rio deJaneiro

Guayaquil

Occupancy ADR


Central & South America Pipeline by Chain Scale

As of August 01, 2014, Pipeline by Room Count

6%

9%

24%

22%

22%

11%

6%

Luxury Chains

Upper Upscale Chains

Upscale Chains

Upper Midscale Chains

Midscale Chains

Economy Chains

Unaffiliated


Central and South America – Pipeline by country

# Rooms, as of August 01, 2014

0 50 100 150 200 250 300 350 400

Brazil

Mexico

Colombia

Panama

Argentina

Chile

Costa Rica

Peru

Paraguay

Thousands

Existing Pipeline


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SAHIC – Performance Overview

Patricia Boo [email protected]

Brazil:+55 (11) 30932765 UK :+44 2079221967

mailto:[email protected]

latin america hotel performance - sahic 2014

Data & Analytics