profit maximization and cost minimization · 2017-04-20 · cost minimization: short run in our...

61
Theory of the firm Profit Maximization and Cost Minimization

Upload: others

Post on 09-Jul-2020

17 views

Category:

Documents


0 download

TRANSCRIPT

Theoryofthefirm

ProfitMaximizationand

CostMinimization

TheProblemoftheFirmWeconsiderafirmproducingasinglegoodQ, usinglabour(L)andcapital(K),andatechnologydescribedbytheproductionfunction,F(L,K).

Thefirmisapricetaker competitiveinthelabourandcapitalmarkets,inwhichthepricesarewand r,respectively.(Thisassumptionisreasonableifthelabourandcapitalmarketsarelargerelativetothefirm’soutputmarket.)

Letp denotethemarketpriceofgoodQ.

ProblemoftheFirmThefirm’sprofitmaximizationproblemis:

maxpQ– wL– rKs.t.

F(L,K)≥QQ≥0,L≥0,K≥0.

HerepQ isthefirm’srevenue,andwL+rKisthecostoftheinputsusedbythefirm.

Whatarethefirm’sdecisionvariables?Q,L,K,p?

ProblemoftheFirm

Inacompetitivemarket,thesupplyofasinglefirmisverysmallcomparedtothemarketsupply.Inthiscase,asinglefirmhasanegligibleimpactonthemarketprice,p,andisthefeforereasonabletoassumethatthefirmactsasaprice-taker.

Butifthefirm’soutputislargerelativetothemarketsupply,thatis,ifthefirmhasmarketpower,thenassumingthatthefirmactsasapricetakerwouldbeamistake.

Fornow,letuspostponetheprofit-maximizationproblemandletustreatthe“internal”problemofthefirmtakingtheproductionlevelasgiven:Q0.

FixingQ0,thentheobjectiveofmaximizingprofitsimplies,asanintermediateobjective,minimizingthecostofproducingthelevelQ0.

CostMinimization

CostMinimization

Thereareseveraltypesofcostconcepts:

Accounting cost:purchasepricenetofdepreciation.

Opportunitycost:valueofthebestalternativeuse.

SunkCost:unrecoverablecostsasociatedwithpastdecisions.

CostMinimization

Fromaneconomicpointofview,relevantcostsareopportunitycost.Sunk costs areirrelevantinmakingoptimaldecisions.

Example: Afirmownsabuildingthatisnotbeingusedintheproductionprocess.Asthefirmdoesnotpayanyrent,thereisnoaccountingcost.Nevertheless,theopportunitycostisgreaterthanzero– thebuildingmaybeputupforrent.

CostMinimization

ShortRunandLongRunCost

Longrun:allinputsarevariable.

Shortrun:someinputsarefixed– capital,forexample.

FixedandVariableCosts

Thevariablecostisthecostoftheinputsthatmaybevariedintheshortrundependingonthedesiredlevelofoutput,whereasthefixedcostisthecostofthoseinputsthatarefixedintheshortindependentlyofthelevelofoutput.

CostMinimization

MaxL³0,K³0 pQ0 -wL - rK

MaxL³0,K³0 - (wL+ rK)

MinL³0,K³0 wL+ rK

SincepQ0 isaconstant,thisproblemisequivalentto:

Whichinturnsisequivalentto:

CostMinimization:ShortRun

Inourframeworkthereareonlytwoinputs,labourandcapital.IfweassumecapitalisfixedK0intheshortrun,thentheshortruncost-minimizationproblemis

minwL– rK0s.t.F(L,K0)≥Q,L≥0.

Here rK0 isthefixedcost(FC).

Cost Minimization:ShortRun

Thesolutiontothisprobleminvolvesusingamountoflabor(theonlyvariableinput)thatsolvestheequation

F(L,K0)=Q.

Thatis,thesolutiontothecostminimizationconsistofchoosingtheminimumamountoflaborthatallowsforproducingQ unitsofthegoodgiventhatwehaveK0 unitsofcapital.

Bysolvingthisequation,wefindtheshortrunconditional labordemand

L*=L(K0,Q).

CostMinimizationintheShortRun

Example. Afirm’sproductionfunctionis

F(L,K)=(LK)1/2

ItscapitalisfixedintheshortruntoK0=36.Henceitsshortrunproductionfunctionis

F(L,36)=(L36)1/2 =6L1/2.

Thereforeitsshortrunconditionaldemandoflaboris

L(Q)=Q2/36.

CostMinimization:LongRun

Inthelongrun,bothinputs,labourandcapital,arevariable.Thus,thecost-minimizationproblemcanbewrittenas

Solvingtheproblem,wefindtheconditional demandfunctionsofinputs:

L*=L(w,r,Q)and K*=K(w,r,Q)

minL³0,K³0

wL + rK

F(L,K) ³Q

Cost Minimization:LongRun

Asinthe consumer theory,the cost-minimization problemmay have interiorand/or corner solutions,depending onthe features ofthe production function.

(a) Interiorsolution

QKLFrwKLMRTS

=

=

),(

),(

Cost Minimization:LongRun(b)Cornersolution(b1)Onlycapitalisused(L*=0)

(b2)Onlylabourisused(K*=0)

QLFrwKLMRTS

=

³

)0,(

),(

QKFrwKLMRTS

=

£

),0(

),(

Cost Minimization:LongRun

Tosolvetheproblemgraphically,weneedtouseanewconcept:theisocostline.

Theisocostlinerepresentstheinputcombinationsthatcostthesame.

Cost Minimization:LongRun

wL+rK=C Thecostincreasesalongallthenortheastdirections:C1<C2

L

K

C / w

C / r

C1C2

L

K

C1 /r

C2 /r

C1 /w C2 /w

Slope = w/r

Cost Minimization:LongRun

A

F(L,K)=Q

L

K

C / r

C / w

K*

L*

Cost Minimization:LongRun

K*=0 L*=0

L

K

B

F

L

K

F

C

Cost Minimization:LongRun

Inputsubstitutionwhenthepriceofoneoftheinputschanges

C2

K2

L2

B

C1

K1

L1

A

F

L

KIfthelaborpriceincreases,theisocostlinebecomessteeper.Slope =w/r

TheoptimalchoicenowisB. Thefirmreactstotheincreaseofthelaborpriceusingmorecapitalandlesslabor.

Interiorsolution:We solve the system formed by

Andwe obtain the conditional demands ofinputs:

LKKLFa =),()(

QLKQKLFrwLKrwKLMRTS

=Þ==Þ=

),(///),(

QrwKQ

wrL == *;*

Cost Minimization inthe LongRun:Examples

Interiorsolution:We solve the system formed by

Andwe obtain the conditional demands ofinputs:

LKKLFb =),()(

QLKQKLF

rwLKrwKLMRTS

=Þ=

=Þ=

),(

///),(

rwQK

wrQL == *;*

Cost Minimization inthe LongRun:Examples

Interiorsolution: Wesolvethesystemformedby

Theconditionaldemandsofinputsare:

3),()( LKKLFc =

QLKQKLF

rwLKrwKLMRTS

=Þ=

=Þ=3),(

///),(

rwQK

wrQL 2/32/3 *;* ==

Cost Minimization inthe LongRun:Examples

Interiorsolution:We solve the system formed by

Andwe obtain the conditional demands ofinputs:

{ }KLKLFd ,2min),()( =

{ } QKLQKLFKL

=Þ==

,2min),(2

QKQL == *;2

*

Cost Minimization inthe LongRun:Examples

L

K

A

L*

K*

Cost Minimization inthe LongRun:Examples

Cornersolution:Inthiscasetheconditionaldemandsofinputsare:

KLKLFe 2),()( +=

ïþ

ïý

ü

ïî

ïí

ì

=Î><

=2/1/],0[

2/1/02/1/

*rwifQ

rwifrwifQ

Lg ï

þ

ïý

ü

ïî

ïí

ì

=->

<=

2/1/2/)(2/1/2/

2/1/0*

rwifQrwifQ

rwifK

g

Cost Minimization inthe LongRun:Examples

CostMinimizationintheLongRun:Examples

F(·)=L+2K,w=1, r=3 F(·)=L+2K,w=r=1

L

K

A L

K

B

CostfunctionsThetotalcostfunctionistheminimumcostofproductionforagivenlevelofoutputQ,andinputpricesw andr:

C(Q,w,r)=wL(Q,w,r)+rK(Q,w,r).

Forgiveninputprices,thelongruntotalcostislessthanorequaltothetotalcostintheshortrun– why?

Thetotalcostmaybedecomposedasthesumofthevariablecost(thecostofthevariableinputs),VC(Q,w,r),andthefixcost(thecostofthefixinputs),FC,whichisindependentofthelevelofoutput.

C(Q,w,r)=VC(Q,w,r)+FC=wL0(Q,w)+rK0

Inthelongrunthetotalandvariablecostcoincide.

CostfunctionsTheaverage(total)costmeasuresaveragecostofproduction,

AC(Q,w,r)=C(Q,w,r)/Q.Forgiveninputprices,thelongrunaveragecostislessthanorequaltotheshortrunaveragecost.

Likewise,theaveragevariablecostis

AVC(Q,w,r)=VC(Q,w,r)/Q.

Inthelongruntheaveragetotalandvariablecostscoincide.

Theaveragetotalcostcanbedecomposeasthesumoftheaveragevariablecostandtheaveragefixedcost

AC(Q,w,r)=AVC(Q,w,r)+FC/Q.

CostfunctionsThemarginalcostmeasuresthecostincreaseduetoamarginal(infinitesimal)increaseofoutput,

MC(Q,w,r)=dC(Q,w,r)/dQ.

Forgiveninputpricesthelongrunmarginalcostcostmaybelargerorsmallerthanthetheshortrunmarginalcost.

Economies ofScaleEconomiesofscale: costincreaseslessthanproportionallywiththelevelofoutput;thatis,forλ>1,

C(λQ)<λC(Q).

Equivalently,theaveragecostdecreaseswiththelevelofoutput;thatis,

dAC(Q,w,r)/dQ<0.

Ifthefirm’stechnologyexhibitsincreasingreturnstoscale,thenthefirmhaseconomiesofscale.

Economies ofScaleDiseconomiesofscale:costincreasesmorethanproportionallywiththelevelofoutput;thatis,forλ>1,

C(λQ)>λC(Q).

Equivalently,theaveragecostincreaseswiththelevelofoutput;thatis,

dAC(Q,w,r)/dQ>0.

Athefirm’stechnologyexhibitsdecreasingreturnstoscale,thefirmhasdiseconomiesofscale.

Economies ofScale

Economiesofscalemayresultfromtheexistenceoffixedcosts,forexample.

TC

ATCFixedCost

Q

TC,ATC

Economies ofScaleConstanteconomiesofscale:costincreasesproportionallywiththelevelofoutput;thatis,forλ>1,

C(λQ)=λC(Q).

Equivalently,theaveragecostdecreasesisconstant;i.e.,

dAC(Q,w,r)/dQ=0.

Inthefirm’stechnologyexhibitsconstantreturnstoscale,thenthefirmhasconstanteconomiesofscale.

Economies ofScale

EconomiesanddiseconomiesofscaleWITHOUTfixed costs

Economiesofscale(concavecost)

Diseconomiesofscale(convexcost)

Q

TC

Costs andEconomies ofScale:Examples

Intheexampleabove,forw=1 andr=1 wehave:

18;36

36;36

3636

2

0

QMC(Q)Q

QATC(Q)Q L*(Q) TC(Q)

LKF(L,K)

=+=+=+=

=

0 1 2 3 4 535.5

36.0

36.5

Q

CT(Q)

0 10 200

5

10

15

Q

CTMe(Q), CMa(Q)

Costs andEconomies ofScale:Examples

Intheexamplesabove,forw=1 andr=4 wehave:

QMC(Q)QATC(Q)

Q ) ,K*(Q, ) , L*(Q,(Q) T

LKF(L,K)

/2;/4

441441C

(a)

==

=+=

=

Costs andEconomies ofScale:Examples

4;4441441C

(b)

===+=

=

MC(Q)ATC(Q)Q ) ,K*(Q, ) , L*(Q,(Q) T

LKF(L,K)

Costs andEconomies ofScale:Examples

2/12/1

2/3

3

6;4441441C

(c)

QMC(Q)QATC(Q)Q ) ,K*(Q, ) , L*(Q,(Q) T

LKF(L,K)

==

=+=

=

Costs andEconomies ofScale:Examples

5.4;5.45.441441C

},2min{ (d)

===+=

=

MC(Q)ATC(Q)Q ) ,K*(Q, ) , L*(Q,(Q) T

KLF(L,K)

0 2 4 60

2

4

6

Q

CTMe(Q), CMa(Q)

0 1 2 30

5

10

Q

CT(Q)

Costs andEconomies ofScale:Examples

1;141441C

2 (e)

===+=

+=

MC(Q)ATC(Q) Q) ,K*(Q, ) , L*(Q,(Q) T

KLF(L,K)

0 1 2 3 4 50

2

4

Q

CT(Q)

0 1 2 3 4 50

1

2

Q

CTMe(Q), CMa(Q)

Cost Curvesinthe ShortRun

FC

VC

TC

Q

TC, VC,FC

Total cost is the vertical sum of

FC and VC.

Variable cost increases withthe production

Fixed cost does not change with the production

TCTC

Q

ATC=slopeof0B.

MC=slopeofCB

B

C

0

Cost Curvesinthe ShortRun

ATCminimization:dATC(Q)/dQ=0d(TC/Q)/dQ=(1/Q)(dTC/dQ)– TC/Q2=0

Therefore,attheminimumpointoftheATC,itholdsthat:ATC=MC

ATC

MC

Q

ATC, MC

Cost Curvesinthe ShortRun

VCVC

Q

B

0

AVCistheslopeof0B.

MCisthetangentofVCatB

Cost Curvesinthe ShortRun

AVCminimization:dAVC(Q)/dQ=0d(VC/Q)/dQ=(1/Q)(dVC/dQ)– VC/Q2=0Therefore,attheminimumpointoftheAVC,itholdsthat:AVC=MC

MC

AVC

AVC, MC

Q

Cost Curvesinthe ShortRun

Q

ATC, AVC, AFC

ATC

AVC

AFC

ATC=AFC+AVC

Cost Curvesinthe ShortRun

Cost Curvesinthe ShortRunATC, AVC, AFC,MC

Q

AFC

AVC

ATCMC

TheminimumvalueofATCislocatedaboveandtotherightoftheminimumvalueofAVCbecauseATC>AVCandMCisincreasing.

DiseconomiesofScaleEconomiesofScale

ATC

ATC

Q

Inthelongrun,firmshaveeconomiesofscaleforrelativelylowproductionlevels,anddiseconomiesofscaleforhighproductionlevels.TheaveragetotalcostisU-shaped.Intheshortrun,ATCisU-shapedtoo,butthisiscausedbytheincreasinganddecreasinginputreturns.

Cost Curvesinthe LongRun

MC<ATC→ATCisdecreasing

MC>ATC→ ATCisincreasing

MC=ATC→ ATCisminimized

ATC

MC

Q

ATC,MC

Cost Curvesinthe LongRun

Cost Curvesinthe Shortandthe LongRun

ATCS1 ATCS2 ATCS3

Q

ATC(Q) Intheshortrun,thecapitallevelcannotbemodified.ThethreecurvesofthegraphdescribetheaveragetotalcostintheshortrunforK1<K2 <K3.

Cost Curvesinthe Shortandthe LongRun

ATCL

ATC(Q)

Q

Inthelongrun,thecapitalisvariable.Theaveragetotalcostinthelongrunisthe“envelope”oftheaveragetotalcostcurvesintheshortrun.

Cost Curvesinthe Shortandthe LongRun

ATCL

ATC(Q),MC(Q)

Q

Intheshortrun,capitallevel cannot bemodified.The greencurvesdescribethe marginalcost inthe shortrun for K1 <K2 <K3

MCS1 MCS2 MCS3

Cost Curvesinthe Shortandthe LongRun

ATCL

ATC(Q),MC(Q)

Q

The marginalcost inthe long run is the envelope ofthe marginalcost functions inthe shortrun.

Cost Curvesinthe Shortandthe LongRun

ATCL

Q

ATC(Q) Inthis example,the ATCinthe long run is constant:there areneither economies nor diseconomies ofscale.

Cost Curvesinthe Shortandthe LongRun

MCS1 MCS2 MCS3

MC(Q)

Q

MCL=ATCL

If there areneither economies nor diseconomies ofscale,MCLis the same asATCL

Cost Curvesinthe Shortandthe LongRun

ATCS ATCL

Q

ATC(Q) Inthis example,there areeconomies anddiseconomies inthe long run.

For each given level ofK,there is alevel ofQ(for which Kis the optimalamount ofKinthe long run)inwhich ATCSis tangent to ATCL.

The minimum values ofATCSarenot on the ATCLcurve.

Cost Curvesinthe Shortandthe LongRun

MCSATCS

MCL

ATCL

ATCL(Q),MCL(Q),

ATCS(Q),MCS(Q)

Q

ATCSistangenttoATCLatQ*suchthatMCS=MCL

Q*

ShortRun andLongRun

• EveryfixedinputintheSRrepresentstheresultsoftheLRdecisionsmadepreviouslybyfirms.ThesepreviousLRdecisionsareafunctionoftheforecastabouttheamountofgoodthatwouldbeprofitabletoproduce.

• DecisionsmadeintheSRandintheLRareverydifferent.

• TheperiodtodifferentiatebetweentheSRandtheLRdependsonthesector.

Expansion path inthe long run

L

K

L2

Q2

K2

Q1

L1

K1A

BL

C2

Assume afirm wants to increaseits production level from Q1 toQ2.

Inthe long run,all the factorsarevariable.The firm increasesthe capitalfrom K1 to K2 andthelabour from L1 to L2.The costincreases from C1 to C2.

C1

ShortRun andLongRun:Expansion Path

ShortRun andLongRun:Expansion Path

Expansion pathin the short run

L

K

A

BL

BC

Q2

Q1

AssumethatintheshortrunthecapitalisfixedinK1.

ToincreasetheproductiontoQ2 thefirmhastoincreasethelabourlevelfromL1 toL3.ThecostincreasesfromC1 toC3.C3 ishigherthanC2 becauseinthelongrun,thefirmcansubstitutelabourbycapital,thatisrelativelycheaper.

C3

C2

C1

K2

K1

L1 L2 L3