profile books july - august 2012

REVIEWS

‘Praise for Roger Smith's previous books’ - -

‘Shattering and satisfying’ - Chelsea Cain

‘Brilliant and blistering’ - Craig Russell

‘Absolutely breath-taking’ - Dave Zeltserman

Print Book ISBN: 9781781250020Modern & Contemporary Fiction (Post C 1945)BIC: FA01 August 2012£12.99256 ppTrade PaperbackRoyal Octavo

234mm x 153mmWorld Eng Lan ex US, CANeBook ISBN: 9781847658395

CaptureROGER SMITH

KEYNOTE

One moment can change your life forever

SALES POINTS

Harlen Coben meets Lisa Gardner

The story of a man whose daughter dies because he's not paying attention - and the way his life unravels as a result

DESCRIPTION

One moment. No second chances. Consequences that will last a lifetime.

Nick is the man who has it all - or so it seems on the surface. But that can change in

a second: his young daughter tries to get his attention but he's busy - smoking a joint

- so she decides she's going to rescue her toy boat from the water herself.

Vernon sees her slip and fall, but chooses to do nothing - until it's too late. An ex-

cop, now a security guard, Vernon promises to make sure Nick doesn't get into

trouble, but Vernon is only thinking of himself, and Nick doesn't realise until he's in

too deep to get out.

Dawn used to be a hooker, but gave it all up when bad cop Vernon gave her a choice:

clean up your act or lose your daughter. She knows that Vernon is mean, but he's the

only man who ever showed her any kindness, even if he only did it on a whim. But

then she meets Nick, and realises she - and her daughter - could have a better future.

The question is: will Vernon allow it?

Taut and uncompromising, Capture is the story of three lives and the single event

that brings them together. It's also a stark reminder that, sometimes, one moment is

all it takes . . .

AUTHOR BIOGRAPHY

Roger Smith was born in Johannesburg, South Africa, and now lives in Thailand. A

screenwriter, producer and director, his award-winning first thriller, Mixed Blood,

was published in six countries. Both Mixed Blood and his second book, Wake Up

Dead, are currently in development as feature films.

www.serpentstail.com

Orders to: TBS, Colchester Road, Frating Green, Colchester, Essex, CO7 7DW

Tel: +44 (0) 1206 255678International Tel: +44 (0) 1206 255644

Email: [email protected] Email: [email protected]

http://www.emailmeform.com/builder/form/6O60a34ze9W1FshKJPmS1

REVIEWS

‘David Smith skilfully cuts through the mind-numbing waffle that surrounds much of modern economics, delivering a highly accessible guide to a subject

that many claim to understand but very few do.’ - Jeff Randall, BBC Business Editor

‘Smith ... is an amiable and talented

dining companion’ - Martin Hemming, Observer

‘Free of jargon, obfuscation and interminable subordinate clauses, his

prose is just the job’ - Ross Leckie, The Times

Print Book ISBN: 9781781250112EconomicsBIC: KC02 August 2012£9.99PaperbackB format198mm x 129mm

WorldeBook ISBN: 9781847651396

Free LunchEasily Digestible Economics

DAVID SMITH

KEYNOTE

Revised edition of this classic accessible guide - fully updated to explore how

the global crisis of 2008 has affected the economy

SALES POINTS

Repackaged, revised and fully updated new edition to take in recent global events

Previous editions [9781861975065 and 9781846682636] sold over 30,000 copies

It can be digested at a single sitting, taken a course at a time or dipped into from time to time by snackers

DESCRIPTION

The economy has never been so relevant to so many people as it is now, and it's

vital that we understand how it affects our lives. 'There's no such thing as a free

lunch' is the one phrase everyone has heard from economics - not even for bankers.

But why not? What does economics tell us about the price of lunch - and everything

else?

Free Lunch makes the economics pages of the newspaper intelligible and addresses

the concerns that worry us all. It will enable you to understand - and challenge - the

claims made by politicians Set out like a good lunch-time conversation, the book

will guide you through the mysteries of the economy. Your guides will be some of

the greatest names in the field, including Smith, Marx and Keynes. This clever and

witty introduction to economics costs less than even the cheapest meal. It is

essential reading in these times of economic uncertainty, and is far more satisfying

than even the most gourmet banquet.

AUTHOR BIOGRAPHY

David Smith is Economics Editor of the Sunday Times and the author of a number

of books including The Dragon and the Elephant [9781861978202] and The Age of

Instability [9781846683107].

www.profilebooks.com



Email: [email protected]

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Print Book ISBN: 9781846684999Business & ManagementBIC: KJ30 August 2012£12.99256 ppTrade PaperbackDemy Octavo216mm x 135mmWorldeBook ISBN: 9781847658470

Lessons from the TopHow Leaders Succeed through the Power of Stories

GAVIN ESLER

KEYNOTE

One of Britain's leading journalists and interviewers reveals what the stories that leaders tell can teach us about getting to the top - and staying there

SALES POINTS

Highly respected, authoritative journalist and broadcaster bringing a lifetime of experience together with a strong subject, comparable to Robert Peston's Who Runs Britain?

Full of anecdotes about meeting the world's most powerful people, such as Bill Clinton and Angelina Jolie - will appeal not just to business audiences but also to those interested in politics, history, big ideas and celebrities

Shows how the methods of the most powerful leaders could work for you

A Scandalous Man sold 15,000 copies through the UK trade

DESCRIPTION

Great leaders have always understood the power of stories. Through the stories they

tell, the most successful leaders educate, persuade and bring about change, but we

rarely have the background knowledge to explore how they do so. In this hugely

insightful guide to getting to the top, leading journalist Gavin Esler presents first-hand

knowledge of the secrets of those who achieve power based on over thirty years'

experience interviewing world famous figures from Bill Clinton to Angelina Jolie.

Introducing the questions every leader must answer - and the elements that the best

stories must contain - Esler explains how creating a leadership story can promote

success at all levels, whether running for the United States presidency, or applying for

a place at university.

While many essentials of storytelling have stood the test of time, he examines the

opportunities and pressures created by twenty-first century phenomena such as 24 hour

news, and what they tell us about how to reach the top - and how to judge those

already there. Spanning fields from business and culture to the military and even

taking in lessons from terrorism, The Power of Stories offers a fascinating portrait of

leadership in the modern world - and shows how the methods of the most powerful

leaders could work for you.

AUTHOR BIOGRAPHY

Gavin Esler is an award winning television and radio broadcaster, novelist and

journalist. He is the author of five novels and a non-fiction book, The United States of

Anger. He currently presents Newsnight on BBC2 and Dateline London which goes out

weekly on BBC World and the BBC News Channel, and is a regular writer and

commentator across print media. He has interviewed leaders in their fields ranging

from David Cameron to Dolly Parton, and Richard Branson to King Abdullah of

Jordan.






Print Book ISBN: 9781846685903Business & ManagementBIC: KJ23 August 2012£15.00224 ppTrade PaperbackDemy Octavo216mm x 135mm

World ex USA,CaneBook ISBN: 9781847658128

Managing UncertaintyStrategies for surviving and thriving in turbulent times

MICHEL SYRETT AND MARION DEVINE

KEYNOTE

Global recession, rebellion in the Middle East, and heartrending natural disasters in places as far apart as Japan and Haiti highlight how devastatingly

surprising the world we live in can be. So how does a business construct and implement a strategy and embed a management approach that will enable it to get through uncertain times successfully?

SALES POINTS

Tailor made for these increasingly uncertain times

Based on a wealth of new research and case studies

Backed by extensive specially commissioned survey

Deals with the most important new business imperative

DESCRIPTION

This book looks at managing uncertainty as a new business imperative. It

·analyses the sources and triggers of business turbulence, and explores different

models for classifying uncertainty

·explores the cost of uncertainty in the shape of business disruption and lost

opportunities - as well as the price paid by staff in the shape of psychological stress,

diminished job satisfaction, trust and commitment.

·shows how embracing uncertainty can lead to greater innovation and business

growth

·draws on new thinking from practitioners, academics and consultants and the

experiences of a wide variety of organisations including Intel, Procter & Gamble,

Siemens, Boeing, Qinetiq, Philips, China Telecom, Ford, Apple, Nokia, Mars, Shell

and Glaxo SmithKilne.

Managing Uncertainty is aimed at business leaders and managers who are looking

for new ideas and approaches that will help them to succeed in the highly uncertain

times we live in today.

AUTHOR BIOGRAPHY

Michel Syrett has combined a career as a journalist and writer on business and

management in publications such as The Times, The Sunday Times, Management

Today, Director, Asian Business and the South China Morning Post with academic

research on management topics for business schools in Britain and Asia. He has

authored twenty books and reports, including two other Economist titles Successful

Innovation [9781861972859] and Successful Strategy Execution [9781846686054].

Marion Devine is a research associate for Ashridge business school. She is the

author or co-author of several management reports and books, including two

Economist titles, Successful Mergers and A Sense of Mission.







REVIEWS

‘Praise for Palestinian Walks:

'Few Palestinians have opened their minds and their hearts with such frankness’ - The New York Times

‘Shehadeh writes beautifully, his language infused with a lyrical, melancholic sense of loss. An important record of a land marked by

conflict that is changing every day’ -Sunday Telegraph

Print Book ISBN: 9781781250167Memoirs

BIC: BM02 August 2012

£12.99256 ppTrade Paperback

Demy Octavo216mm x 135mmWorld All LanguageseBook ISBN: 9781847658524

Occupation DiariesRAJA SHEHADEH

KEYNOTE

Life in Palestine today - what it is really like - day to day, from the Orwell Prize

winning author, Raja Shehadeh.

SALES POINTS

Palestinian Walks has sold over 30,000 copies

Orwell Prize winning author

Offers a unique perspective of living in Palestine

DESCRIPTION

It is often the smallest details of daily life that tell us the most. And so it is under

occupation in Palestine. What most of us take for granted has to be carefully thought

about and planned for: When will the post be allowed to get through? Will there be

enough water for the bath tonight? How shall I get rid of the rubbish collecting

outside? How much time should I allow for the journey to visit my cousin, going

through checkpoints? And big questions too: Is working with left-wing Israelis

collaborating or not? What affect will the Arab Spring have on the future of

Palestine? What can anyone do to bring about change? Are any of life's pleasures

untouched by politics?

AUTHOR BIOGRAPHY

Raja Shehadeh is Palestine's leading writer. He is also a lawyer and the founder of

the pioneering Palestinian human rights organisation Al-Haq. He is the author of

several acclaimed books including Strangers in the House [9781846684506] and A

Rift in Time [9781846683305] and winner of the 2008 Orwell Prize for Palestinian

Walks [9781861978998] (all Profile).







REVIEWS

‘Peter Guber demonstrates that telling purposeful stories is the best way to persuade, motivate, and convince who you want to do what you need.’ -

President Bill Clinton

‘Wonderful ... part business text, part entertainment memoir ... the book is crammed with entertaining examples’ -Philip Delves Broughton, FT

‘If anyone knows how to survive in business, it's Peter. This book is a manual for that. It gives you the two keys to success - first, everything starts

with a good story, and second, don't drop names (actually Frank Sinatra told me that).’ - George Clooney

Print Book ISBN: 9781846685576Business & ManagementBIC: KJ02 August 2012£9.99272 ppPaperbackB format198mm x 129mm

UK & CommonwealtheBook ISBN: 9781847657763

Tell to WinConnect, Persuade and Triumph with the Hidden Power of Story

PETER GUBER

KEYNOTE

Success is won by creating compelling stories that have the power to move

people. If you can't tell it, you can't sell it. This book tells you how to do both.

SALES POINTS

7,000 copies sold in paperback original [9781846685569]

Went straight to the top of the US Amazon chart before it was even published

Combines business, politics and popular culture in a highly engaging, readable

manner that will appeal to both business and general readerships

Has received rave reviews from everyone from Mehmet Oz and Al Ries to Muhammad Yunus and Quincy Jones

DESCRIPTION

Stories have always had the power to move, but it has only recently become clear

that purposeful stories - those created with a specific mission in mind - are essential

in persuading others to support a vision or cause. For Peter Guber, what began as a

knack for telling stories as one of the world's leading entertainment executives has

evolved into a set of principles that anyone can use to achieve their goals - whatever

you do in life, you need to be able to tell a good story.

In Tell to Win Guber explains how to move beyond PowerpPoint slides and

spreadsheets to create purposeful stories that can serve as powerful calls to action.

He reveals the best way to get noticed, how to turn passive listeners into active

participants, and how technology can be used to ensure audience commitment.

Featuring wisdom from Guber's meetings with (and lessons from) everyone from

Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven

Spielberg (who he tutored in making films), Tell to Win entertainingly shows how to

craft, deliver and own a story that is capable of turning others into viral advocates

for your goal.

AUTHOR BIOGRAPHY

Peter Guber has had an extraordinarily varied and successful career, serving as

Studio Chief at Columbia Pictures; CEO of Polygram Entertainment; Chairman and

CEO of Sony Pictures; and Chairman and CEO of his current venture, Mandalay

Entertainment Group, behind the recently Oscar nominated The Kids Are All Right.

Among the award-winning films he has produced or executive produced (which

have garnered more than fifty Oscar nominations) are The Color Purple, Batman,

and Rain Man. Guber oversees one of the largest combinations of professional

baseball teams and venues nationwide, is also a professor at UCLA and a

contributor to Harvard Business Review.







REVIEWS

‘Praise for Elliot Allagash’ - -

‘A winning comic formula ... Peppered with riotous teen angst -and effortlessly readable - this is a novel that one consumes like a pleasantly tangy packet of crisps.’ -Daily Mail

‘Rich is intimately familiar with the subject, and nails everything. All laughs and no barfs, it's a breezy read.’ - Guardian

‘If you love teen flicks like Mean Girls and Clueless, welcome to their literary equivalent.’ - Heat

Print Book ISBN: 9781846688485Modern & Contemporary Fiction (Post C

1945)BIC: FA16 August 2012

£11.99224 ppTrade PaperbackDemy Octavo216mm x 135mmUK & C/Wealth exc CanadaeBook ISBN: 9781847658159

What In God's NameSIMON RICH

KEYNOTE

How can you help mankind, when they won't help themselves? Welcome to Heaven Inc.

SALES POINTS

Full of crazy plots, elaborate plans and mad ideas. And jokes, of course.

Simon Rich is currently writing for Pixar, the studio that brought us Upand Wall-E. He has also written for Saturday Night Live

Warm, funny and clever, What In God's Name crosses Then We Came to the End with Family Guy

Elliot Allagash sold 8,000 copies [9781846687559]

DESCRIPTION

God is CEO of Heaven Inc. From the Sunsets Department and Geyser Regulation to

the Department of Miracles, Heaven Inc has the earth covered. Unless of course

someone is away from their desk. But these days, God is kind of disillusioned. He

knows he should be keeping an eye on the genocide happening on Earth, but he

finds himself drawn instead to watching the Church channels on satellite TV. His

first priority is the team of angels he's asked to get Lynyrd Skynyrd back together.

Meanwhile, Eliza has been promoted from the Prayers Department to Miracles, and

Craig, a workaholic angel devoted to averting accidents, has to show her around.

Having totally turned the Prayers Department around, and instituted a system for

dealing with the millions of pleas that came in every day, Eliza is shocked by the

casual attitude of many of the angels in her new department. And she's even more

shocked when she discovers that, despite her elaborate prayer-answering system,

God has never looked at, let alone answered, a single one. Eliza is furious, storms

into God's office, and suggests that if he doesn't care about the Earth, why bother?

'You're right,' he says, 'I'll destroy Earth in 30 days and open an Asian-American

fusion restaurant instead.'

So Craig and Eliza, who really care about humans, must come up with a plan to save

Earth. And maybe even get a promotion, too.

AUTHOR BIOGRAPHY

Simon Rich is a twenty-seven year old graduate of Harvard University, where he was

president of The Harvard Lampoon. He was the youngest writer ever hired by

Saturday Night Live, which he worked on for four seasons. He is now writing a film

for Pixar. He also contributes to the New Yorker. He lives in Brooklyn.






Print Book ISBN: 9781846688409Modern & Contemporary Fiction (Post C

1945)BIC: FA26 July 2012

£12.99304 ppHardbackDemy Octavo216mm x 135mmUK & C/Wealth Ex Aus+NZeBook ISBN: 9781847657886

Albert of AdelaideHOWARD L ANDERSON

KEYNOTE

A story of the Australian Outback, a duck-billed platypus on a quest, and what it means to be a hero.

SALES POINTS

A genuinely distinctive first novel: Watership Down meets True Grit

Simultaneously a Western (set in Australia, with animals) and a modern fable

Being published by Little, Brown in the US, Allen & Unwin in Australia, and has sold in Europe - so will be an international phenomenon

Film rights already sold to Hollywood

Will get widespread review coverage

DESCRIPTION

Albert is a duck-billed platypus, who has escaped from a zoo in Adelaide to look for

somewhere that may, or may not, exist: Old Australia, a place where humans never

venture, and animals still rule. Albert knows it's somewhere in the middle of the

Outback - not the ideal habitat for a water-loving animal - but now he's lost and

close to death.

He's saved, though, by Jack, a pyromaniac, sardine-loving wombat, who promptly

gets him into even worse trouble taking him to a marsupial-only bar run by a

kangaroo called O'Hanlin, getting him drunk and then burning the bar down. And

this is just the beginning of Albert's adventure ...

A glorious romp of a novel, Albert of Adelaide is a story of friendship, loyalty and

heroism. And marsupials. Pacy and poignant, it's completely original -- a book for

people (and animals) of all ages.

AUTHOR BIOGRAPHY

Howard L. Anderson has lived a varied life: he flew with a helicopter battalion in

Vietnam, worked on fishing boats in Alaska, in the steel mills of Pittsburgh, as a

truck driver in Houston, and a scriptwriter in Hollywood. After earning a law

degree, he became legal counsel for the New Mexico Organized Crime Commission.

He is currently a district attorney in New Mexico, where he defends Mexican

nationals charged with crimes north of the border. Albert of Adelaide is his first

novel. He has never lived in Australia.






REVIEWS

‘Africa's Samuel Beckett ... Mabanckou's freewheeling prose marries classical French elegance with Paris slag and a Congolese beat’ - Economist

Print Book ISBN: 9781846687778Modern & Contemporary Fiction (Post C 1945)BIC: FA02 August 2012£8.99224 ppTrade Paperback

B format198mm x 129mmWorld English Language

eBook ISBN: 9781847656575

Black BazaarALAIN MABANCKOU

KEYNOTE

Riotous account of a black dandy trying to cut it in Paris today

SALES POINTS

Bestseller in France, where his paperbacks sell in the region of 100,000 copies

Mabanckou is a star of African Literature

An uptempo re-mix of the immigrant condition

DESCRIPTION

Buttocks Man is down on his uppers. His girlfriend, Original Colour, has cleared out

of their Paris studio and run off to the Congo with a vertically challenged drummer

known as The Mongrel. She's taken their daughter with her. Meanwhile, a racist

neighbour spies on him something wicked, accusing him of 'digging a hole in the

Dole'. And his drinking buddies at Jips, the Afro-Cuban bar in Les Halles, pour

scorn on Black Bazaar, the journal he keeps to log his sorrows. There are days when

only the Arab in the corner shop has a kind word; while at night his dreams are

stalked by the cannibal pygmies of Gabon. Then again, Buttocks Man wears no

ordinary uppers. He has style, bags of it (suitcases of crocodile and anaconda

Westons, to be precise). He's a dandy from the Bacongo district of Brazzaville - AKA

a sapeur or member of the Society of Ambience-makers and People of Elegance. But

is flaunting sartorial chic against tough times enough for Buttocks Man to cut it in

the City of Light?

AUTHOR BIOGRAPHY

Alain Mabanckou is a writer of novels, plays and poetry. He teaches French

literature at UCLA in California. Previous novels, African Psycho [9781846686412],

Broken Glass [9781846688157] and Memoirs of a Porcupine [9781846687679] are

also published by Serpent's Tail.

Black Bazaar is translated by Sarah Ardizzone.






REVIEWS

‘Gritty, witty and compelling’ - Elle

‘Black paints a vivid portrait of simmering racial tension in Britain after the Second World War ... Intelligent and affecting’ -Independent

‘Stories aplenty ... fascinating’ -Metro

‘The story of a brave, intelligent woman's struggle to make sense of the world around her’ - Mojo

Print Book ISBN: 9781846687914Memoirs, Music

BIC: BM, AV05 July 2012£8.99

256 ppPaperbackB format198mm x 129mmWorldeBook ISBN: 9781847657626

Black by DesignA 2-Tone Memoir

PAULINE BLACK

KEYNOTE

A powerful autobiography from the front woman of influential ska band, The Selecter

SALES POINTS

An insider's account of the music business and a story of growing up as a black child in a white family in the sixties

Author will be doing a whirlwind of gigs and events all summer

For fans of Jackie Kay's memoir, Red Dust Road

Previous ISBN 9781846687907

DESCRIPTION

Born in 1953 to Anglo-Jewish/Nigerian parents, Pauline Black was subsequently

adopted by a white, working class family in Romford. Never quite at home there, she

escaped her small town background and discovered a different way of life - making

music.

Lead singer for platinum-selling band The Selecter, Pauline Black was the Queen of

British Ska. The only woman in a movement dominated by men, she toured with

The Specials, Madness, Dexy's Midnight Runners when they were at the top of the

charts - and, sometimes, on their worst behaviour.

From childhood to fame, from singing to acting and broadcasting, from adoption to

her recent search for her birth parents, Black By Design is a funny and enlightening

story of music, race, family and roots.

AUTHOR BIOGRAPHY

Born in Romford, Pauline Black is a singer and actress who gained fame as the lead

singer of seminal 2-tone band The Selecter. After the band split in 1982, Black

developed an acting career in television and theatre, appearing in dramas such as

The Vice, The Bill, Hearts and Minds and 2000 Acres of Sky. She won the 1991 Time

Out award for Best Actress, for her portrayal of Billie Holiday in the play All or

Nothing At All. This is her first book.






Print Book ISBN: 9781846683756Business & ManagementBIC: KJ26 July 2012£15.00

256 ppTrade PaperbackDemy Octavo

216mm x 135mmWorld ex USA,Can

The Economist Guide to Better Decision-MakingHELGA DRUMMOND

KEYNOTE

An invaluable guide to arrive at better business decisions

SALES POINTS

Leading academic, using her own research and bringing together that of other academics

Decision-making is a crucial aspect of running a business, and something everyone could improve on

Identifies problems within decision making and offers indispensible practical advice on how to avoid common pitfalls

DESCRIPTION

We make decisions, and these decisions make us and our organisations. And in

theory, decision-making should be easy: a problem is identified, the decision-

makers generate solutions, and choose the optimal one - and powerful mathematical

tools are available to facilitate the task. Yet if it is all so simple why do

organisations, both private and public sector, keep making mistakes - the results of

which are borne by shareholders, employees, taxpayers and ultimately society at

large?

This guide to decision making. by leading decision science academic Helga

Drummond, aims to improve decision-making in organisations. It explores how and

why decisions go awry in the first place - and offers practical advice on what

decision-makers can do to counter the psychological, social and other forces that

can undermine individual judgment and pull organisations off course. Full of

examples of good and bad decision-making from around the world, it will make

readers think more clearly about decisions big and small.

AUTHOR BIOGRAPHY

Helga Drummond is the professor of decision sciences at the University of

Liverpool's Management School and is a member of the British Sociological

Association, the US Academy of Management, and a member of the Institute of

Directors. She is a non-executive director of the Service Personnel and Veterans

Agency.







REVIEWS

‘Stewart is Britain's most brilliant and prolific populariser of mathematics ... the book is a testament to the versatility of maths and how it is

shaping our understanding of the world.’ - Alex Bellos, Guardian

‘As always, [Stewart] explains complicated mathematical ideas brilliantly’ - New Scientist

‘A quirky look at the mathematics of biology for those who want to know about patterns on tigers, the taxonomy of lizards, alien life, and how much

information in an egg is needed to make an elephant . Stewart has a lively humour and his book stretches the mind without pain.’ - The Times

Print Book ISBN: 9781846682056Mathematics

BIC: PB05 July 2012£9.99288 ppPaperbackB format198mm x 129mmWorld ex USA,CaneBook ISBN: 9781847653505

Mathematics Of LifeUnlocking the Secrets of Existence

IAN STEWART

KEYNOTE

Mathematicians and biologists confront nature's enigmas

SALES POINTS

The Professor Stewart books - the Cabinet of Mathematical Curiosities and Hoard of Mathematical Treasures - have sold over 100,000 copies in two years and have been translated into 14 languages

Stewart combines his accessible, appealing approach to mathematics with serious

scientific research to produce a book that is both highly enjoyable and original

Ian Stewart's media profile keeps on growing - expect to see him everywhere on publication

DESCRIPTION

A new partnership of biologists and mathematicians is picking apart the hidden

complexity of animals and plants to throw fresh light on the behaviour of entire

organisms, how they interact and how changes in biological diversity affect the

planet's ecological balance. Mathematics offers new and sometimes startling

perspectives on evolution and how patterns of inheritance and population work out

over time-scales ranging from millions to hundreds of years - as well as what's

going on to change us right now.

Ian Stewart, in characteristically clear and entertaining fashion, explores these and a

whole range of pertinent issues, including how far genes control behaviour and the

nature of life itself. He shows how far mathematicians and biologists are succeeding

in tackling some of the most difficult scientific problems the human race has ever

confronted and where their research is currently taking us.

AUTHOR BIOGRAPHY

Ian Stewart is a Emeritus Professor of Mathematics at Warwick University. He has

published more than eighty books including Mathematics of Life [9781846685507],

Professor Stewart's Cabinet of Mathematical Curiosities [9781846683459],

Professor Stewart's Hoard of Mathematical Treasures [9781846683466] and The

Science of Discworld trilogy with Terry Pratchett. He is a Fellow of the Royal

Society, appears frequently on radio and television, and does research on pattern

formation and network dynamics.



Tel: +44 (0) 1206 255678

International Tel: +44 (0) 1206 255644Email: [email protected]



REVIEWS

‘Certainly one of the most interesting science books I've read for a long time.’ - New Statesman

‘A rollicking roller-coaster ride around

the cutting edge of science with dozens of laugh-out-loud moments’ -Scotsman

‘[A] grand tour of charismatic

technologies and their prophets ... Stevenson bags an impressive list of interviewees’ - Financial Times

‘Infectiously enthusiastic’ - Sunday

Times

Print Book ISBN: 9781846683572Popular ScienceBIC: PDZ05 July 2012£8.99256 ppPaperbackB format

198mm x 129mmWorld ex USA,CaneBook ISBN: 9781847654335

An Optimist's Tour of the FutureMARK STEVENSON

KEYNOTE

One curious man's journey to find out 'what's next?'

SALES POINTS

New epilogue bringing the content right up-to-date

Comparable with Michael Brooks' 13 Things That Don't Make Sense - can be

enjoyed by anyone - not just those interested in science

Humour and travel spice the text

6,000 copies sold in trade paperback [9781846683565]

DESCRIPTION

Mark Stevenson has been to the future a few years ahead of the rest of us - and

reckons it has a lot going for it. His voyage of discovery takes him to Oxford to

meet Transhumanists (they intend to live forever), to Boston where he confronts a

robot with mood swings, to an underwater cabinet meeting in the Indian Ocean, and

Australia to question the Outback's smartest farmer. He clambers around space

planes in the Mojave desert, gets to grips with the potential of nanotechnology,

delves deep into the possibilities of biotech, sees an energy renaissance on a printer,

a revolution in communications, has his genome profiled, and glimpses the next

stage of human evolution ... and tries to make sense of what's in store.

Insightful and often very funny, An Optimist's Tour of the Future is a book that

tracks one curious man's journey to find out what's in store.

AUTHOR BIOGRAPHY

Mark Stevenson divides his time between running agencies for science

communications and cultural learning and performing and writing comedy. He lives

in Telegraph Hill, south London.


Orders to: TBS, Colchester Road,

Frating Green, Colchester, Essex, CO7 7DW

Tel: +44 (0) 1206 255678

International Tel: +44 (0) 1206 255644Email: [email protected]



REVIEWS

‘Praise for The Baby in the Mirror

'Ambitious and highly intelligent’ - FT

‘A tender, beautifully written account’- Scotsman

Print Book ISBN: 9781846684487PsychologyBIC: JM

05 July 2012£14.99256 pp

HardbackDemy Octavo

216mm x 135mmWorldeBook ISBN: 9781847658234

Pieces of LightThe new science of memory

CHARLES FERNYHOUGH

KEYNOTE

Why we remember what we remember

SALES POINTS

The Baby in the Mirror [9781847080745] sold over 6,000 copies, and was published to critical acclaim

Charismatic and promotable author who regularly gives talks and writes for assorted media

Striking new style of popular science writing: narrative-driven, personal and

highly engaging

DESCRIPTION

Memory is an essential part of who we are. But what is a memory, and how do we

remember? A new consensus is emerging among cognitive scientists: rather than

possessing a particular memory from our past, we construct it anew each time we

are called upon to remember. Remembering is an act of narrative as much as it is the

product of a neurological process. Pieces of Light illuminates this theory through a

collection of human stories, each illustrating a facet of memory's complex synergy

of cognitive and neurological functions.

Drawing on the latest research, case studies and personal experience, Charles

Fernyhough delves into the memories of trauma victims and amnesiacs; and of the

very young and very old - visiting medieval memoria and scent-museums along the

way. Exquisitely written and meticulously researched, Pieces of Light blends

science and literature, the ordinary and the extraordinary, to illuminate the way we

remember and forget.

AUTHOR BIOGRAPHY

Dr Charles Fernyhough is a writer and psychologist. His most recent book, The

Baby in the Mirror, was critically acclaimed in the UK and has been translated into

seven languages. He is a Reader in Psychology at Durham University and has

written for the Guardian, Financial Times and Sunday Telegraph.






REVIEWS

‘Crystal's book is full of distractions and delights’ - Daily Express

‘One of [Crystal's] best ... it builds gradually into a kind of linguistic

tapestry, packed with abstruse information, wonderfully readable’ -Spectator

‘If the history of language is a sort of

labyrinth, David Crystal is an excellent guide’ - The Age, Australia

Print Book ISBN: 9781846684289Language: Reference & GeneralBIC: CB05 July 2012£8.99

320 ppPaperbackB format

198mm x 129mmWorld ex USA,Can

eBook ISBN: 9781847654595

The Story of English in 100 WordsDAVID CRYSTAL

KEYNOTE

An eye-opening tour of the English language through the ages

SALES POINTS

A unique history of our language by Britain's most eminent scholar on the subject

The perfect gift for word-lovers

Hardback sold 10,000 copies - ISBN 9781846684272

DESCRIPTION

Featuring Latinate and Celtic words, weasel words and nonce-words, ancient words

('loaf') to cutting edge ('twittersphere') and spanning the indispensable words that

shape our tongue ('and', 'what') to the more fanciful ('fopdoodle'), Crystal takes us

along the winding byways of language via the rude, the obscure and the downright

surprising.

In this unique new history of the world's most ubiquitous language, linguistics

expert David Crystal draws on words that best illustrate the huge variety of sources,

influences and events that have helped to shape our vernacular since the first

definitively English word was written down in the fifth century ('roe', in case you

are wondering).

AUTHOR BIOGRAPHY

David Crystal is the foremost expert on English, and honorary professor of

linguistics at the University of Wales, Bangor. He has written many books and

published articles in fields ranging from forensic linguistics and ELT to the liturgy

and Shakespeare.






REVIEWS

‘This book is f***ing good’ -Howard Marks

‘Dramatic ... A compelling read’ -Independent on Sunday

‘Barely a page I couldn't imagine vividly, as if this were a movie’ -William Leith, Observer

Print Book ISBN: 9781846687976

True CrimeBIC: BTC05 July 2012

£8.99320 pp

PaperbackB format198mm x 129mmWorldeBook ISBN: 9781847657619

To Live Outside the LawCaught by Operation Julie, Britain's Biggest Drugs Bust

LEAF FIELDING

KEYNOTE

The story of Britain's biggest ever drugs bust

SALES POINTS

For fans of Howard Marks' Mr Nice

6,000 copies sold in paperback original

The first insider account of what it was like to be on the wrong side of such a big bust

Previous ISBN 9781846687969

DESCRIPTION

'Listen, Leaf,' Pritchard said, 'the hash is neither here nor there. You're

in a lot more trouble than possession of a bit of dope. You've got big

problems, man... big problems.'

He looked at me with something akin to sympathy. 'How did you get

into such a fix?'

I'd been asking myself the same question.

Operation Julie in 1977 remains Britain's biggest ever drugs bust. The work of eleven

police forces, it resulted in the break-up of one of the largest LSD co-operatives in

the world, the arrest of 120 people and, according to reports, the seizure of six

million trips' worth of LSD crystal, valued at £100 million. Overnight, the price of a

tab went from £1 to £5.

This is the first insider account of how it felt to be caught up in - and by - Operation

Julie.

AUTHOR BIOGRAPHY

Twenty-eight years after his release from prison Leaf Fielding has been a teacher in

Spain and a philanthropist, setting up a home for orphans in Malawi. He now sells

organic produce in the region of the south of France where he lives.






REVIEWS

‘Frank Partnoy turns conventional wisdom on its head with this

counterintuitive approach to decision-making. Rather than telling us how to make decisions faster and faster, he mines and refines a rich lode of

information from experts in a surprising variety of fields to demonstrate the power of delay, whether measured in milliseconds,

days, or decades. Wait is a great read, chock full of fascinating insights.’ -Daniel H. Pink, author of 'Drive' and 'A Whole New Mind'

Print Book ISBN: 9781846685941Business & Management, Psychology

BIC: KJ, JM05 July 2012£12.99

256 ppTrade Paperback

Demy Octavo216mm x 135mmWorld ex USA,CaneBook ISBN: 9781847658180

WaitThe useful art of procrastination

FRANK PARTNOY

KEYNOTE

Don't blink, it's better to delay. Take your time, perhaps even procrastinate. In short, wait.

SALES POINTS

F.I.A.S.C.O by Frank Partnoy has sold over 50,000 copies

The Match King was on the FT business book of the year shortlist

A 'big think' book in the mould of Malcolm Gladwell and Richard Wiseman

A refreshing and stimulating rebuttal to the gurus of 'go with your gut'

Even dogs can be trained to wait (and are better behaved for it). Pity they don't read books.

DESCRIPTION

Warren Buffett compares stock trading to great athletes: they excel, not because of

fast neurological responses, but because of their ability to delay as long as possible

before reacting. Successful CEOs, fire fighters, and military officers all know how

to manage delay to gather as much information as possible to get the results they

need.

In Wait, Frank Partnoy argues that decisions of all kinds, whether 'snap' or long-

term, benefit from being made at the last possible moment. The art of knowing how

long you can afford to delay before committing is at the heart of many a great

decision, whether in a corporate takeover or a marriage proposal. Apologies are

better received if they are not rushed; audiences listen more attentively if speakers

pause first, people who can defer gratification are happier and more successful than

those who must have everything now. Exploring decisions that must be made in a

millisecond to those that take months and years, Partnoy demonstrates that the

ability to wait is crucial to getting the right answer and that gut instincts are often

wrong.

AUTHOR BIOGRAPHY

Frank Partnoy was a trader at Morgan Stanley before turning from gamekeeper to

poacher and becoming professor of law and finance at the University of San Diego.

He is one of the world's leading experts on the complexities of modern finance and

financial market regulation and writes regularly for the Financial Times. He is the

author of F.I.A.S.C.O. (9781846682384), The Match King (9781861979384) and

Infectious Greed (9781846682933).







REVIEWS

‘A great, page-turning read. The construction is effortlessly managed. The sense of place - I remember that Yarmouth / Lowestoft area very well from my book-trawling days - is spot on. I think the whole package works beautifully: memory traces, bad magic, sounds, smells. So thank you again for letting me have an early taste.’ - Ian Sinclair

Print Book ISBN: 9781846687921Crime & MysteryBIC: FF12 July 2012£11.99288 ppTrade PaperbackDemy Octavo216mm x 135mmWorldeBook ISBN: 9781847658494

WeirdoCATHI UNSWORTH

KEYNOTE

The new novel from 'the First Lady of Noir Fiction' (David Peace)

SALES POINTS

Will appeal to fans of David Peace and Jake Arnott

Called 'the First Lady of Noir Fiction' by David Peace

The author of The Not Knowing, The Singer and Bad Penny Blues

DESCRIPTION

Twenty years ago, a fifteen-year-old schoolgirl named Corrine Woodrow was

convicted of murdering one of her classmates.

But now new forensic evidence indicates that Corrine didn't act alone, and Sean

Ward - a private investigator whose promising career in the Met was cut short by a

teenage drug dealer with an automatic weapon - travels to the seaside town of

Ernemouth, to try to discover what really happened all those years ago. But he

quickly realises that what's ultimately at stake is not Corrine's reputation, but those

of the people who ran the place then - and still run it now.

In order to get to the truth, he has to take on not just retired Detective Inspector Len

Rivett - the man who headed up the original case and wants to keep it firmly closed -

- but also the mindset of an entire town that has always known how to look after its

own.

AUTHOR BIOGRAPHY

Cathi Unsworth began her journalistic career at nineteen while still studying at the

London College of Fashion. Headhunted by Melody Maker, she worked as a

freelance feature writer/reviewer for several years before joining Bizarre magazine.

Her writing is inspired by the late Derek Raymond, whom she interviewed for

Melody Maker and who encouraged her to follow the crime-writing path. She is the

editor of London Noir, a collection of London crime stories published by Serpent's

Tail. Her novels are The Not Knowing [9781852428921], The Singer

[9781846686405], and Bad Penny Blues [9781846686788]. She lives in London.






REVIEWS

‘Reading this book is the equivalent of lounging in a leather club armchair, wreathed in cigar smoke and a couple

of whiskies down, alongside a companion who's being funny and clever about Homer and Hello!magazine by turns.’ - Charlotte

Higgins, Guardian

‘Entertaining ... You finish this book more than ready to rock a first in rhetoric.’ - Hermione Eyre, Evening

Standard

‘This is the best available analysis’ -Boris Johnson

Print Book ISBN: 9781846683169

Humour, Language: Reference & GeneralBIC: WH, CB05 July 2012

£8.99256 ppPaperbackB format198mm x 129mmWorld ex USA,CaneBook ISBN: 9781847654250

You Talkin' To Me?Rhetoric from Aristotle to Obama

SAM LEITH

KEYNOTE

A witty, elegant enquiry into the art of persuasion

SALES POINTS

A highly accessible, fresh and entertaining approach to an overlooked subject

8,000 copies sold in hardback - ISBN 9781846683152

Like The Flavour Thesaurus and Just My Type it covers a subject which is everywhere, but which people rarely stop to think about

Not all serious figures from history - characters from The Simpsons and South Park also feature

Charismatic, well-connected and promotable author - certain to attract a lot of review coverage

DESCRIPTION

Rhetoric is what gives words power. It's nothing to be afraid of. It isn't the exclusive

preserve of politicians: it's everywhere, from your argument with the insurance

company to your plea to the waitress for a table near the window. It convicts

criminals (and then frees them on appeal). It causes governments to rise and fall,

best men to be shunned by brides, and people to march with steady purpose towards

machine guns.

In this highly entertaining (and persuasive) book, Sam Leith examines how people

have taught, practised and thought about rhetoric from its Attic origins to its twenty-

first century apotheosis. Along the way, he tells the stories of its heroes and villains,

from Cicero and Erasmus, to Hitler, Obama - and Gyles Brandreth.

AUTHOR BIOGRAPHY

Sam Leith is a former Literary Editor of the Daily Telegraph, and contributes

regularly to the Evening Standard, Guardian, Wall Street Journal, Spectator and

Prospect. He's the author of two nonfiction books: Dead Pets and Sod's Law and a

novel, The Coincidence Engine.







profile books july - august 2012

Documents

bad cop vernon

timesprint book isbn

canebook isbn

mmworldebook isbn

young daughter

hes busy

sure nick doesnt

dave zeltsermanprint