DEMOGRPAHICSGENDER:FemaleAGE:Teenagers to young adultsSOCIAL CLASS:C2DE (lower classes)

EDUCATION:Post 16, Uni studentsOCCUPATION:Students, Casual Workers, Part Time JobsMARITAL STATUS:Single, Not in a serious relationshipNATIONALITY:Mainly BritishINCOME:Minimum WageLIFESTYLE:Young Adventurous KeenAnd Single (YAKS)

PSYCHOGRAPHICSShe is a youthful and fashionable female, studying at Uni. Although she has large amounts of work it does not stop her from going out and enjoying herself nonetheless she still gets her work done. She likes meeting new people and taking lots of pictures of all the memories she makes. She’s an avid social media user and is on many sites such as Facebook, Twitter, Instagram and Snapchat. She knows that she doesn’t have a lot of money but she doesn’t need a lot, what she gets from working at a local restaurant is enough for her to be able to go out and have enough food, maybe even buy some new clothes from popular high

street stores (she mainly buys clothes that are ‘in’ at the minute but enjoys buying items of clothing that are a bit different and express her inner personality). Music plays an important part in her life and she likes to keep up to date with the hottest new releases and the charts, music is constantly playing in her accommodation, through her headphones when she’s making her way to and from Uni and work and obviously when she goes out. DEMOGRAPHICSGENDER:Female

AGE:

Teenagers

SOCIAL CLASS:C2DE (lower classes)

EDUCATION:Primary school/Secondary school studentsOCCUPATION:Maybe a Saturday job if they are in secondary school, paper round etcMARITAL STATUS:Single, just starting to get interested in boysNATIONALITY:Mainly BritishINCOME:Pocket moneyLIFESTYLE:Young Adventurous KeenAnd Single (YAKS)

PSYCHOGRAPHICSShe is a young teenage girl who doesn’t have to worry about anything. She most likely buys the magazine with any pocket money she gets or asks her parents to buy the magazine for her. She loves to read ‘Top of the Pops’ because she loves the gossip sections, her friends all buy the magazine as well and they discuss it in the playground at break. She also loves the quizzes and takes them very seriously. She loves music and drama lessons at school as she is quite expressive and fairly confident. She has a bright pink mp3 player that she got for her birthday that has all her favourite One Direction songs on; she is somewhat obsessed with the boy band and loves cutting pictures out of the magazine to stick on her wall. She is still quite young and immature which is why the things like horoscopes and quizzes appeal to her as she likes the thought of something predicting her future. She loves the fashion sections as she aspires to be like all her favourite female celebrities which feature heavily in all The Top of the Pops magazines.