Professions.

What Are You Going To Do, Next?

Roberto Peretta

UniBg 44111 2014-2015 .:. IT for Tourism Managers

#06 .:. Thursday, November 27, 2014

Università degli studi di Bergamo. Area didattica di Lingue e Letterature straniere

Progettazione e gestione dei sistemi turistici / Planning and Management of Tourism Systems

Centro Studi per il Turismo e l’Interpretazione del Territorio (CeSTIT)

IfittItaly

Professions. What Are You Going To Do, Next?What are we talking about, today?

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1. University and Occupation

2. Disruptive Technologies

3. Someone Else’s Component?

4. Programming vs. Cooperating

5. Marketing and Social Networking

Professions. What Are You Going To Do, Next?

What our graduates are doing now. Some random examples.

Francesca – Mother of two. She cooperates with the Bergamo Botanic Garden.

Marina – She makes her living in a non-tourism firm. She still cooperates with us.

Paolo – He’s a junior research fellow at the University of Bergamo.

Sara N. – She works at Bergamo Fiere.

Angela – Mother of one. She works in her family farmhouse.

Sergio – He has co-established a web agency, specialized in mobile apps.

Elena – She’s a junior research fellow at the University of Bergamo.

Sara T. – She co-manages an hotel.

Valentina – She provides management control in a public art museum.

Marta – She provides professional video services, also for tourism.

Silvia – Manages social network communication for a big spa.

All of them deal with tourism.

Only Sergio works in a digital company related with tourism.

All of them use digital machinery, and know how to manage it.

University and Occupation

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Professions. What Are You Going To Do, Next?

Disruptive technologies

http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Big-Bang-Disruption-Webinar-Harvard-Business-Review-Summary.pdf

Paul Nunes at the Politecnico, MilanoProfessions. What Are You Going To Do, Next?

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Professions. What Are You Going To Do, Next?An example: Pinballs

When playstations arrived

Professions. What Are You Going To Do, Next?

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Professions. What Are You Going To Do, Next?Another example: Newspapers

“I really don't

know whether

we’ll be printing

the Times in five

years, and you

know what?

I don’t care

either,” - Arthur

Sulzberger,

publisher, The

New York

Times, 2007

Professions. What Are You Going To Do, Next?

UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. November 27, 2014 6

Professions. What Are You Going To Do, Next?Better and Cheaper

Innovation vs. Savings

Professions. What Are You Going To Do, Next?

UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. November 27, 2014 7

Professions. What Are You Going To Do, Next?Declining Costs of Technology

An Orchid Plant? 12 USD

Professions. What Are You Going To Do, Next?

UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. November 27, 2014 8

Professions. What Are You Going To Do, Next?Disruptors and Tourism

Professions. What Are You Going To Do, Next?

Six Big

Bang

Disruptors in

twelve

concern

tourism…

And, well,

one

concerns

Universities.

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1. Maps

2. Taxis

3. Hotels

4. Payments

5. Travel Agencies

6. Perhaps

cameras, too

Professions. What Are You Going To Do, Next?Traditions and Disruptions

Professions. What Are You Going To Do, Next?

Innovation vs. Big Bang

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Professions. What Are You Going To Do, Next?In-Car Navigation

Professions. What Are You Going To Do, Next?

Standalone vs. Smartphones

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Professions. What Are You Going To Do, Next?Garmin or TomTom vs. Google Maps

Professions. What Are You Going To Do, Next?

When Google Maps

arrived…

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Professions. What Are You Going To Do, Next?Unstoppable

… the world

changed.

Professions. What Are You Going To Do, Next?

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Professions. What Are You Going To Do, Next?Invisible

iTunes, Kindle…

Professions. What Are You Going To Do, Next?

UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. November 27, 2014 14

Professions. What Are You Going To Do, Next?Someone Else’s Components

Combinatorial innovation

Professions. What Are You Going To Do, Next?

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Professions. What Are You Going To Do, Next?Questions To Consider

Scaling. More capacity fast and cheap

Please, refer to the paper in your suggested links!

Professions. What Are You Going To Do, Next?

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Professions. What Are You Going To Do, Next?Programming vs. Cooperating

Scaling. More capacity fast and cheap

UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. November 27, 2014 17

You’re not educated here to become professionals in the digital field.

You will not learn here how to become

a professional webmaster

a professional app developer

a professional video editor, or the like,

as technologies are evolving fast, and quickly specialize.

But you can learn here what’s needed to

control the quality of digital products for tourism companies or destinations

verify whether your targets are satisfied or not, and suggest new strategies

cooperate in a management tourism staff – or, well, any tourism network ;-)

navigate forecoming Big-Bang Disruptions in tourism.

Professions. What Are You Going To Do, Next?Marketing and Social Networking

Although marketing is a field on its own, you will also be placed in a condition to

read your websites and social networks analytics, and react accordingly

learn how to produce newsletters according to your strategies

learn how to manage communities according to your strategies

learn how to post in the social networks according to your strategies

judge the quality of your cooperators’ content, in order to improve it

understand why personal networking is crucial

have a practical approach in driving digital machinery to work for you

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