product redesign booklet final

7/27/2019 Product Redesign Booklet Final

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the gamethat ties

you up in knots


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Table of Contents

Redesign Plan

Style Guide

Logos

Package Design

Print Advertisement

Product Photography

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The PlanIt todays technology-ridden world, it is vitally important thatboard games and other non-electronic games stay competitive.

Twister rapidly gained popularity in the 1960s and 1970s afterit aired on the Johnny Carson Show in a game between JohnnyCarson and Eva Gabor. Despite changes in packaging over theyears, the branding style of Twister has stayed relatively the same.Since the products debut the Twister logo has only been changedfrom yellow to red, and changed the T to have a twist in it. The

slogan for the game has stayed the same as well; The Game thatTies You Up in Knots.

Twister is a great game. It appeals to people of all genders, races,and ages 6 and up, and can easily target most demographics. Thecore of the game does not need to be changed in order to becompetitive. In a time where so much of the average persons life

is spent sitting down, it is easy to market a game that encouragespeople to get up and move. There is also a social undercurrent ofhow individuals do not spend enough time having face-to-faceinteraction with others. With Twister, participants get more than

just face-to-face interaction.


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The social attitudes towards gaming, the importance of fitness,and social interaction combined with a new look for the gameTwister will increase sales and popularity of the game. A newlogo design as well as colorful, modern box design will be usedto target a younger demographic. Parents who grew up with thegame know and love it, but if their kids see it as old-fashionedthen they will be less likely to play. Since the game can so easily betargeted to different demographics, Twister needs to pose itselfas an all-inclusive party game for any group of people. The newpackaging design will be a reflection of this concept and culture.

There is also potential for some technological integration for thegame. For example, a Twister spinner app could be produced toallow users to spin, or it could be automated to tell users when toplace which body part etc. This app could be further integratedwith music apps like Spotify, Pandora, iTunes, IHeartRadio etc.

to play music in between directions. Additional automatedinstructions could be added to tell participants to switch bodyparts on a particular color.


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Style Guide

I have chosen to re-design the packaging for the populargame Twister. I am using Nirmala UI at size 10 for the copy,and Bodoni MT at size 36 for the titles. I chose these two fontsbecause they contrast each other, but combined they create amore modern feel. To emphasize that modern feel the rest ofmy design will incorporate a ot of simple bright shapes. Sincemany people understand the game, it is redundant to busy the

packaging with details about the game. The packaging will bebright and busy to catch the eye of the passer-by. The circles arealso an homage to the Twister game mat.

Bodoni MTNirmala UI


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Twister Red#ed1c24

485 C220 41 300 100 100 0

Twister Yellow#fff200Process Yellow C251 226 00 0 100 0

Twister Blue#2e31922746 C46 49 146100 100 0 0

Twister Green#00a651Hexacrhome Green C0 175 77100 0 100 0


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Logos

The new logo for Twister looks great in color as well as blackand white. It is adabtaple and can be changed to match thevarious theme colors of the game.

The new packaging will incorporate patterns using the coloredcircles from the game board. This will be quite busy, so the black

and white logo will be used the most. Other color iterations canbe used for contests, promotions, and other branding purposeswhere a bit more color may be needed.

The logo on the packaging will be large to draw attention to thenew branding, but should not be more than 5 lengthwise.


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Package Design


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Print Advertisement


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Magazine readers would read this advertisement and have theability to scan the QR code with their phones. Once the QR codeis scanned it would take the reader to an interactive websitewith a spinner. The print ad itself can then be used as a mat toplay Finger Twister.


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Product Photography


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Brought to you by Taylor Gassaway


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product redesign booklet final

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