Cherry Blossom Ginseng

Nila Uriostegui

Redesign Plan

Style Guide

Package Design

Photo Comparison

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Table of Contents

Baby Pink# deb1a9

RGB: 222,177,169CMYK:12,33,27,0Pantone: 7605 C

Black#231f20

RGB: 35,31,32CMYK: 69,69,64,78

Pantone: Neutral Black C

Product:

Audience:

History:

Big Idea:

OGX Cherry Blossom Ginseng Conditioner

The target audience for this product is women. Women care more for their hair. Hence, the design of this product needs to stand out from other similar products.

OGX Beauty was started by Vogue International, which is one of America’s leading manufacturers and distributors of salon-heritage hair care products. OGX has a collection of shampoos, conditioners and styling/treatment items. OGX hair care is an award-winning collection of over 70 items.

The plan is to increase sales by redesigning their label. Each bottle contains a special ingredient that styles and treats the hair. The plan is to show the ingredient through a photo in order to emphasize it; also to eliminate most of the text found on the front.

Maroon# 8e2646

RGB: 142,38,70CMYK: 33,95,58,24

Pantone: 208 C

Style Guide AA AARedesign Plan

Gold# e6c77b

RGB: 230,199,123CMYK: 10,20,61,0

Pantone: 7403 C

Style Guide B

Logo Size Reccommendations: 270 x 120 pixels

Logo Size Placment: Center Bottom

Title Font Name

Body Font Name

Florence Regular

Cambria

Package Design

Heavenly Hydration

Cherry Blossom Conditioner

Why you want it... Revitalize strands with thislightweight, hydrating blend of cherry

blossom extract and green tea for moisturethat won’t weight your hair down.

What you do... After shampooing, apply conditioner generously to hair, working through to ends. Wait 3-5 minutes. Rinse

hair thoroughly.

385 mlREDUCE, REUSE, RECYCLE

Not tested on animalsMade in the USA

Our bottles are eco-friendly, manufactured from materials containing recycled post-consumer resin.

Cherry BlossomCONDITIONER

Ingredients: Water, Cetearyl, Alchol, Behertrimonium Chloride,Cetyl Alchol, Glycerin, Ceteareth-20, Prunus

Serrulata (Cherry Blossom) Flower Extract,Dimethicone, Glycol Stearate,

Isopropyl Alcohol

385 ml e 13 �.oz.

Nila is the best

Boost shine and body by applying the sheer hydration and alluringblend of antioxidant

rich cherry blossom extract.

Photo Comparison

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