AVEENOJOHNSON + JOHNSON ACTIVE NATURALS

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T A R G E T G R O U P :T h e t a r g e t a u d i e n c e f o r A v e e n o p r o d u c t s i s w o m e n 1 4 y e a r s o l d a n d u p . A v e e n o i s a p r o d u c t t h a t w o m e n o f a l l a g e s u s e b e c a u s e i t i s k n o w n f o r i t s a n t i - a g i n g a n d a l l n a t u r a l p r o d u c t i o n .

B R I E F H I S T O R Y :A v e e n o i s a m a n u f a c t u r e r o f s k i n c a r e a n d h a i r c a r e p r o d u c t s a n d i s o w n e d b y J o h n s o n & J o h n s o n . A v e e n o h a s a m i s s i o n t o h e l p i n s p i r e y o u t o d i s c o v e r n a t u r a l b e a u t y a n d w e l l - b e i n g i n y o u r l i f e b y u s i n g h i g h - q u a l i t y n a t u r a l i n g r e d i e n t s , d e v e l o p i n g p r o d u c t s r e c o m m e n d e d b y p r o f e s s i o n a l s , a n d b r i n g i n g c o m m u n i t i e s b a c k t o a h e a l t h i e r , m o r e n a t u r a l l y b e a u t i f u l s t a t e .

B I G I D E A : A v e e n o ’ s p r o d u c t s r e a l l y n e e d h e l p t o s t a n d o u t o n t h e s h e l f . M y b i g i d e a i s t o c r e a t e a d e s i g n t h a t w i l l g i v e t h e p r o d u c t a d i s t i n c t l o o k t h a t i s m o r e c o n c i s e t o t h e i r m i s s i o n s t a t e m e n t . I w i l l b e c r e a t i n g s o m e t h i n g r e a l l y d i f f e r e n t b u t t h a t i s a l s o g e a r e d t o t h e t a r g e t a u d i e n c e o f w o m e n w h o p r e f e r n a t u r a l p r o d u c t s . I a l s o r e a l l y w a n t t o u s e A v e e n o ’ s m i s s i o n t o m a k e s o m e t h i n g n a t u r a l , m i n i m a l , a n d b e a u t i f u l . T h a t w o u l d e v i d e n t l y i n c r e a s e s a l e s .

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S I Z EB O D Y : 8 P TL O G O : 1 2 P T

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N A M E : T O F F E EP A N T O N E : 4 8 0 CC M Y K : 2 4 2 9 4 1 0 R G B : 1 9 6 1 7 4 1 5 0H E X : C 4 A E 9 6

N A M E : B L A C K P A N T O N E : B L A C K 6 CC M Y K : 7 5 6 8 6 7 9 0R G B : 0 0 0H E X : # 0 0 0 0 0 0

N A M E : E V E R G R E E NP A N T O N E : 5 6 0 5 CC M Y K : 7 1 5 7 7 5 6 7R G B : 3 8 4 6 3 3H E X : # 2 6 2 E 2 1

G U I D EL O G O

AVEENOJOHNSON

+

JOHNSON

ACTIVE NATURALS

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L O G O S I Z E : 3 3 5 P X x 9 0 P X P L A C E M E N T : F o r s p a c i n g u s e t h e s i z e o f t h e h e i g h t o f t h e J o h n s o n + J o h n s o n s e c t i o n o f t h e l o g o t o k n o w h o w m u c h s p a c e o n t h e t o p , b o t t o m , a n d s i d e s .

F L A T P A C K A G E

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T h e p a c k a g i n g c o n s i s t s o f t h e o u t e r s h e l l a l o n g w i t h a n i n t e r i o r b o x t h a t

t h e s o a p w i l l s i t i n .

AVEENOJOHNSON + JOHNSON ACTIVE NATURALS

R

B O D Y B A RL A V E N D E R O A T M E A L

3.5 O Z

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AVEENOJOHNSON + JOHNSON ACTIVE NATURALS

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B O D Y B A RL A V E N D E R O A T M E A L

3.5 O Z

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L A V E N D E R O A T M E A L+AVEENO BODY BAR looks and feels different because it contains lavender plus oatmeal to cleanse and gently soothe your skin. This Body Bar is natures own gentle cleanser, with skin softening moisturizer and calming scents. The natural ingredients work

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JOHNSON + JOHNSON ACTIVE NATURALS

Questions? 1-866-4AVEENO or visit aveeno.comCONSUMER PRODUCT COMPANY

MADE IN SKILLMAN, NJ

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P H O T OB E F O R E + A F T E R

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