product: green coconut water

Welcome to

my presentation

Product Profile

Name of the Product: JaulType of Product: Green Coconut WaterIngredients: Pure natural green coconut water,Sugar, mineral salts, vitamins C.Container: Stylish glass bottleContainer size: 250 ml, 500 ml, 1 LitreProduct Price: 250 ml for Tk. 12500 ml for Tk. 181 litre for Tk. 38Estimated Durability: 12 Months from date of manufacturedMachinery used: Advanced technology imported fromUSA, UK and Netherlands.Brand Slogan: Coola Cola… Always Refreshing

Market Segmentation

Geographic Segmentation:

Sylhet, Rajshahi, Khulna & Barishal, Chittagong, Dhaka

Demographics:

Individuals, Family, Sportsman, Business buyer

Psycho graphics:

Higher class, Higher mid class, Middle class

Behavioral: Sick people, Health conscious

Target Market:Health Conscious - 32%Sick people - 43%Tourist – 3%General people - 22%

SWOT analysis:

Strength

1.Available input materials

2.Low production cost

3.Technological and marketing knowledge

4.Strong distribution channel

Weakness

It is easy to copy the idea by others

Taste differ from the natural green coconut water

Green coconut water cannot be preserved for longer period

Opportunity

1.Monopoly market

2.Large market

3.High demand

Threat

1.High competition in future by copying the idea

2.Entrance of new product

3.Alternatives are avoidable in some segmen

Sales ForecastingThe following Table and graph show our expected sales for the coming five years:

Expected Sales(Per year)

250 ml. Bottle 500 ml. bottle 1 Litre bottle

First Year 4000000 4500000 1500000

Second Year 4500000 5000000 1700000

Third Year 5500000 5800000 2000000

Fourth Year 6000000 6500000 2400000

Fifth Year 6300000 6700000 2500000

Item Year 1 Year 2 Year 3 Year 4 Year 5

Total sales

44440000 49995000 61105000 66660000 69993000

Total cost (45200000)

(48350000)

(54640000)

(57800000)

(59690000)

Total profit

(760000) 1645000 6455000 8860000 10303000

Tax 40% _ 658000 2582000 3544000 4121200

Ne Profit (760000) 987000 3873000 5326000 6181800

Profit & loss projection:

Concrete assumption:

Soft drinks are very popular in Bangladesh. But many of them are harmful to health. On the other hand, green coconut water has a great acceptability across the world. Besides its ingredients are very beneficial to health. Now a days people are more conscious about health. The price of our product is easily affordable. So, I hope most of the people will take this product cordially.

Thank you