Welcome to Presentation on

“New Product Development Strategy”

Presented by:Golam Musabbir

ID: 1230943

Jaul is a kind of soft drink that provides the consumers with processed green coconut water in bottles. For the marketing purpose of the product we have decided to launch three product lines. The Jaul would be launched in the market at 250 ml. 500 ml. and 1 Litre bottle.

Market Segments

Geographic Segmentation: Sylhet Rajshahi Khulna & Barishal Chittagong DhakaDemographics: Individuals Family Sportsman Business buyer

Psychographics: Higher class Higher mid class Middle class

Behavioral: Sick people Health conscious Sophisticated who take the new product from the

market

Market Segments (cont.)

Target market and projections:

Our target is to maximize profit by providing maximum satisfaction to the consumers.

Analyzing all the segments, we decided our target market according to our product category. The target customers of “Jaul” are sick people, health conscious people, sportsmen and tourists.

Competitive Analysis

The Soft drink industry is very much competitive. Many soft drink companies have acquired a significant portion of the market. But the unique features of “Jaul” will take it far beyond the reach of the competitor. Because, no one has yet thought about selling green coconut water in such a specialized way.

SWOT analysis: Strengths: 1.Available input materials 2.Low production cost 3.Technological and marketing knowledge 4.Strong distribution channel Easy manufacturing process Reasonable price

Weakness: It is easy to copy the idea by others Taste differ from the natural green coconut

water Green coconut water cannot be preserved for

longer period

Opportunities: Monopoly market Large market High demand Might have a chance to get subsidies by Govt. to

export

Threads: High competition in future by copying the idea Entrance of new product Alternatives are avoidable in some segment Uncertainty of launching a new product.

SWOT analysis (Cont.):

Competitor Analysis

The major soft drinks and juice companies of current market are:

Pran Groups Starship Euro Cola RC Cola Coca cola Pepsi Acme Danish Foreign Products etc.

Strategies against competitors:

Providing the best service to create high customer satisfaction

Reasonable and acceptable pricing Promising and providing top quality product Launching highly effective mass promotional

activities Continuous innovation and modification of the

products Creating and maintaining long term customer

relationship Creating “Brand Loyalty” among the target

consumers

Pricing Strategies:

Setting the pricing objectives

Determining Demand

Estimating costs

Types of cost and level of production

Analyzing competitor’s costs, prices and offer

Selecting a pricing method

Promotional Strategies Advertising:

We initially will give more emphasis on paper ads and TV commercials.

Personal Selling: Sales persons will inform the consumers about the

cool refreshing taste and nutritious aspects. Promotional tools: Initially 50% discount just make our new product

familiar with the customers. Public relations: seminars, commit social development, cultural

functions etc.