RASV Pvt Ltd

CEOs :

Rachi Gupta (2K12B50)

Ambar Utkarsh (2K12B39)

Smita Biswas (2K12B22)

Vandana Pandey (2K12B33)

Coconut Water

Company and Product Profile

COMPANY NAME

• RASV Pvt Ltd

PRODUCT NAME

• SIPCO

SLOGAN

• Piyo fresh, Jiyo Fresh

LOGO Contact

• Address – 203, G Pocket, Sarita Vihar, New Delhi

• Phone – 08860335271• Website –

www.rasvltd.com/sipco

Coconut Water

Vision & Mission

Vision

• To create value by staying the most trustful ,nutritious ,healthy and natural drink company in the minds and hearts of our customers.

Mission

• Be responsible towards our planet and natural resources ,along with producing the best quality drinks and providing our RASVers a great place to work.

Product Details

SIPCO

SIPCO is Pure Premium

Coconut Water that comes from

the best coconuts of

India.

Hand harvested and preserved in

natural form provided to customers

A balanced blend of 5 key

electrolytes.Potassium, Calcium, Sodium,

Magnesium and Phosphorous

Comes in a convenient, recyclable

package, so you can stay hydrated

wherever you go.

A naturally gluten-free,

lactose-free and dairy-free beverage.

Product Features

• Packaged coconut water Packaging• Outsource Rs 0.50 per packTetra pack• 200mlSize of the packs• Rs 20 Price• Classic, Mango, pineapple and

mixed fruit Flavors

Pricing Strategy

Manufacturing cost - Rs

5

Rs 7 (Margin)

Rs 20 per 200 ml bottle of SIPCO

Rs 8(Retail Margin)

Quantity to be deliver

ed

• 2,70,000 Tetra Packs

Cartons to be

delivered

• 5400 Cartons

Rs 3 (Raw

material)

Rs 0.50(Tetra

pack)

Rs. 1.50(processi

ng)

Use of By Products

Coconut cover sold to users in the village near by, for livestock

feed.

The left over cream of the

coconut will be given to other

companies.

Profit – Rs 40,00,000/- per

annum

Backward Integration

Procurement

• West Bengal• Coconuts

selected on the basis of prescribed specifications.

Raw Material

• Coconut• Cost : Rs

4/piece

Quantity

• Cartel of coconut growers made in the respective area.

• 1,80,000 coconuts per month

Office and plant

• Registered office: Flat -203, G Pocket, Sarita Vihar, New Delhi

• Plant : Plot No - 431,Digha , West Bengal

Infrastructure and LabourLa

nd

an

d

bu

ildin

g • Office Location – Delhi• Plant Location – Digha,

West Bengal• Land and Building – On

lease for 20 Years• Cost of Land and Building –

Rs 3 Crore• Machinery – Rs 70,00,000 E

mp

loyees

an

d

Lab

ou

r • Engineers- 15 total including Mechanical , Electrical and IT support

• Human Resource – 2 Employees

• Finance – 3 Employees• Marketing - 5 Employees• Legal advisor -2 Employees• Workers – 15 Workers

Business Model

Rajasthan, MP, UP, Delhi

etc.

Main focus are northern non-coastal

areas of India.

Product placed in organized

retails mainly.

Low price of Rs 20 to reach to general masses.

Benefits to Coconut

growers as well for

sustainable business.

Marketing Strategy and Brand Building

Market Study

Total expenditure on Market Study – Rs 30,00,000

Survey done in major target areas of Rajasthan, Delhi, MP,

UP etc.Major competition was

identified through this market survey.

USP( Unique Selling

Proposition)Available in four different

flavours.

Low cost – Rs 20/-

Natural and 100% organic

5Key Electrolytes, Zero Cholesterol, Zero Fat, No

Added Sugar

Promotional Strategies

Expenditure on promotions – Rs 70,00,000

Endorsing games, college fests, etc.

Advertisements in print and visual media

Educating customers about the advantages of coconut

water.

Distribution ChannelPro

cure

men

t Procuring the coconuts directly from cartel of coconut farmers in the respective area.1.8 Lakh coconuts.Rs 4 per coconutCoconuts with specified properties only accepted.

Test

ing

ph

ase

Testing quality of coconut on given specified properties while entering the plant.Standardization of coconut water.

Dis

trib

uti

on

to

reta

ilers

Distributing our SIPCO coconut water in cartons of 50 tetra pack to retailers.Budget for distribution to retailers – Rs 10,00,000

Supply Chain

Total assets and liabilities

Liabilities Profit

Loan – Rs 4,00,00,0

00

Employees – Rs

51,00,000 Per

annum

Land and building –

Rs 3,00,00,0

00Machiner

y – Rs 70,00,00

0 Others –

Rs 1,50,00,0

00

Core business(SIPC

O) - Rs 2,26,80,000By Product – Rs 40,00,000

Assets

Costs Incurred and Profit(per annum)

• Rs 15,00,000Building and land

• Rs 3,50,000Machinery

• Rs 86,40,000Procurement of coconuts

• Rs 10,00,000Labor cost

• Rs 30,45,000Transportation cost

• Rs 12,15,000Other costs

• Rs 3,88,00,000Revenue

• Rs 2,66,80,000Profit

Potential Employers

Zico (Coca Cola)

Vita Coco

O.N.E. Noelani

THANK YOU

CEOs :

Rachi Gupta (2K12B50)

Ambar Utkarsh (2K12B39)

Smita Biswas (2K12B22)

Vandana Pandey (2K12B33)