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Darker colours You’re basically free to use the different

saturations of the colours, but we still recommend these second to darkest ones

Our five basic colours Yellow, Blue, Red, Green and Grey

These are the colours we use for backgrounds

Change background colour 1. Click on slide

2. Choose Format Background 3. Select Fill and choose your colour

4. Click OK

Insert client logo 1.  Select placeholder 2.  Choose Insert from top menu 3.  Choose Picture from file 4.  Select client logo 5.  Click OK

To view drawing guides 1.  Right click on slide and select

’Grid and Guides...’ 2.  Check ’Display drawing

guides on screen’ 3.  Select OK

Digitaalinen tulevaisuus

Jani Kekkonen CEO, Creuna Finland

© Creuna

Radisson Blu, Royal 28.5.2015

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Jani Kekkonen Toimitusjohtaja, Creuna Finland •  Internetkonsultti, vuodesta 1998 •  200+ projektia •  Elisa – Sonera – DNA •  Danske – Nordea – Osuuspankki •  Metsäliitto – UPM – StoraEnso •  Sanoma – Almamedia – MTV3 – YLE •  Atria – Arla •  Varma – Ilmarinen - Veritas

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Aarhus

Helsinki

Oslo

Gothenburg

Copenhagen

Stockholm Stavanger

Creuna, Pohjoismainen digitoimisto 350 työntekijää

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Helsingborg

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Mitä me teemme?

© Creuna

business +design

+technology

e-commerce company sites information sites & portals brand sites intranet customer experience design service design branding and advertising content management online marketing campaigns mobile social media seo/sem analytics & insights content production …

esimerkiksi…

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the presentation and highlight the coming section

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Sisältö

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1 Mitä tapahtuu ja miksi? 2 Mitä se tarkoittaa? 3 Mitä me voimme tehdä? 4 Millaista osaamista ja johtamista

tarvitaan?

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Kaikki muuttuu!

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Kaikki, mikä voi digitalisoitua, digitalisoituu

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…ja kaikki digitalisoituu

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…ja toimialoja tuhoutuu

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Paperiteollisuus

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…lehdet, media

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…mainonta

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Musiikkiteollisuus

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matkatoimistot

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kauppa…

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78% yritysjohtajista pitää digitaalista

transformaatiota 2016 mennessä “eloonjäämisen ehtona”

2014, Capgemini Consulting

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83% suomalaisista hakee tietoa Internetistä,

ennen ostopäätöksen tekoa

2015, Taloustutkimus

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57% B2B ostopäätöksistä tehdään, ennen myyjän

tapaamista

2015, Taloustutkimus

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Muutoksen 7 draiveria

Tuomo Luoma:

© Creuna

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To add pre-formatted bullet text please use the Increase/Decrease Indent

buttons found in the Top-PowerPoint menu

Muutoksen draiverit

1.  Globaali kilpailu 2.  Internet of things 3.  Sharing economies 4.  3D tulostus 5.  Tekoäly 6.  Robotiikka 7.  Superasiakas

4 miljardia ihmistä haluaa tehdä asiat paremmin “Kaikki” digitalisoituu ja kytkeytyy verkkoon Sosiaalinen massamedia “Mahdottomien” tuotteiden massatuotanto, ilman varastoja Henkisen työn automatisointi Fyysisen työn automatisointi Tulevaisuuden pomo, joka tekee mitä haluaa

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Käytännön esimerkkejä

Oliko liian abstraktia?:

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© Creuna Page 23

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© Creuna Page 24

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© Creuna Page 25

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© Creuna Page 26

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Choose among many Layouts Right-click on slide and select Layout

Insert image in background 1. Click on image placeholder

2. Choose Insert/Click Picture-button 3. Select image and click OK

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Mitä voimme tehdä?

Kun kaikki muuttuu:

© Creuna

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Kun kaikkea on enemmän, kuin kysyntää, on

tuotettava asiakkaalle arvoa, josta hän oikeasti valmis maksamaan

© Creuna

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© Creuna

Mainontaa?

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1% kivaa

2% relevanttia 97% roskaa

100% pyytämättä

© Creuna

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2. Find image, select OK Size of image=1500x844 px

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Ainoa mahdollisuus on ymmärtää ja arvostaa

kuluttajaa

© Creuna

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2. Find image, select OK Size of image=1500x844 px

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Ainoa mahdollisuus on ymmärtää ja arvostaa

kuluttajaa

B2B – B2C – B2H

© Creuna

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© Creuna

Kuluttajalla on valta: Aikaan

Työkaluihin Mediaan Tietoon

Informaatioon Mielipiteisiin

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Neljä avainta kuluttajan arovostukseen!

1.  Tehokkuus 2.  Läpinäkyvyys

3.  Dialogi 4.  Houkuttelevuus

© Creuna

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1. Tehokkuus Älä varasta kuluttajan aikaa, palkitse ajalla

© Creuna

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2. Läpinäkyvyys Kerro kaikki, kuluttaja löytää totuuden

© Creuna

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3. Dialogi Kuuntele, ole läsnä, vastaa

© Creuna

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4. Houkuttelevuus

© Creuna

Choose among many Layouts Right-click on slide and select Layout

Our five basic colours Yellow, Blue, Red, Green and Grey

These are the colours we use for backgrounds

Darker colours You’re basically free to use the different

saturations of the colours, but we still recommend these second to darkest ones

Change background colour 1. Click on slide

2. Choose Format Background 3. Select Fill and choose your colour and click OK

Hei hei, kanava- siilot

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Asiakaspolku

© Creuna Page 51

etsintä

löytö lisätiedot

vertailu

päätös

suosittelu

find

Osto/ haluttu

tapahtuma

like love käyttö

tuki jako

luottamus

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© Creuna

Tervetuloa yksilöllisyys ja

tilanne

Original image: http://www.flickr.com/photos/28567825@N03/3496269460 Original catchphrase by the brilliant Karen McGrane

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© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Choose among many Layouts Right-click on slide and select Layout

Insert image in background 1. Click on image placeholder

2. Choose Insert/Click Picture-button 3. Select image and click OK

Size of image=1500x844 px (2000x1126 px for even better quality)

Osaamisen johtaminen?

Kun kaikki muuttuu:

© Creuna

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© Creuna

teknologia

kuluttaja

liiketoiminta

Rolling Stones

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© Creuna

Kyllä! Kyllä!

Voimmeko pelata golfia?

Kyllä, golfia!

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Vain sellainen voi onnistua, jolla on johdon

100% tuki ja ymmärrys

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• Asioiden ja järjestelmien sijaan ihmisiä ja lisäarvoa • Kyky sopeutua muutoksiin nopeasti • Läsnäolosta, tuloksiin • Kontrollista luottamukseen • Salailusta läpinäkyvyyteen • Toimenkuvasta visioon • Peräpeilistä visioon • Arvostelusta kannustamiseen

Digimaailmassa johdetaan milleniaaleja

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• Tiivis yhteistyö kaikkien osastojen välillä •  Pitää kyetä ymmärtämään asiakas, digitalisaation mahdollisuudet ja liiketoiminta •  Pitää ymmärtää muutostarve

• Ketterä kehittäminen •  Epävarmuus •  Kokeilu •  Testailu • Uudistuminen • Mahdollisuus epäonnistumiseen • Nopea luopuminen

Onnistumisen edellytykset

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1.  Kyky luoda muutoksen tarina 2.  Kyky sitouttaa kaikki muutokseen 3.  Kyky kerätä dataa ja asettaa relevantit mittarit 4.  Kyky verkostoitua sisäisesti ja ulkoisesti 5.  Kyky ymmärtää eri toimintojen haasteet 6.  Kyky pitää strategia kirkkaana 7.  Kyky sitoutua strategiaan, jonka tavoite on usean vuoden päässä 8.  Kyky saada aikaan jatkuvia muutoksia

Tärkeimmät kyvykkyydet Digitalisaatio on muutosjohtamista

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kiitos! Jani Kekkonen CEO, Creuna Finland

creuna_FI CreunaFinland www.creuna.fi

Jani.kekkonen@creuna.fi