private label in poland 2013 market analysis and development forecasts for 2013-2015

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Private label in Poland 2013

Market analysis and development

forecasts for 2013-2015

Category : Packaging

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Introduction to Report

Launch Date: December 24, 2013

Number of Pages: 94

Geography Coverage: Poland

Available Format: PDF

Price For Single User License: USD 2,520

Price For Site License: USD 5,040

Price For Global User License: USD 6,300

Delivery Time: Within 24 Hours (During Working Days)



About the Report

This publication examines the value and reach of the market for popular private label products as sold in grocery retail outlets across Poland.

The report profiles present leading retailers of private label products, providing sales totals and strategic plans for the future.

They compare products from the current lines of competing companies and offer complete market forecasts up to the year 2015.



Key Question Answered

What are the recent sales totals for private label products in Polish retail establishments?

What growth will this market experience in the next few years?

Which key trends are contributing most to the expansion of the market?

Which retailers are increasing their selections of private label products?

How large a portion of major retailer sales is attributed to private label products?

What level of market expansion is forecast for the private label sector in Poland?



Report Findings

The share of own brand products in the sales of the Biedronka chain, the leader of the Polish grocery market, drops slightly year on year.

As the trade increasingly consolidates and concentrates, the share of private labels in Poland is likely to grow.

The awareness of private labels is growing linearly with the level of consumer income.

The private label category with the highest value share is instant tea.



Why to Buy This Report

When making decisions about adding new private label products to an existing offering

In sales and/or manufacturing operations that involve private label goods

For competitive analysis

When developing sales and production strategies

For estimating of possible earnings in the Polish private label segment

When preparing for new private label product launches on the Polish grocery retail market.



Report Coverage

1. Methodology2. Executive summary3. Overview of Polish economy4. Survey of consumer behaviour and shopping habits in

the area of private label products5. Characteristics of market development6. Overview of private label portfolio7. Profiles of selected retailers8. Analysis of private label database9. List of graphs10.List of table

For more details regarding Report coverage see the last slide

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How To Buy This Report?

Visit following URL to see Table of Content and purchase this publication:

http://www.marketresearchreports.com/pmr-ltd/private-label-poland-2013-market-analysis-and-development-forecasts-2013-2015

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