1. Sustainability of the publication printing business

2. Today we are continuously exposed to competing mediamessages.Process 3,000Pay attention to52Remember4 2Source: From Insights to Action DMA Strategic Summit 2011 3. Where does print fit in within that 3,000? 3 Source: Royal Mail Tracker Survey 2010 4. What percentage of 18-24 year olds prefer readingfrom paper than from a screen?A. 0-20%B. 21-40%C. 41-60%D. 61-80%E. 81-100% 0%0%0%0%0%%%%%0% 0 0 020-4-6-8 00--1213161814 5. Young People like receiving mailYoung people want mail, they want post, and they want print 5 Source: Prinovis Customers 6. Customer magazines remain strong with a young audience 6 Source: APA 2011 7. Newspapers arent just for grown upsWe were told that children werent interested in news and that if they weretheyd read it on the internet 63,90350,44138,075 20072010 2011 First News UK circulations 7Source: First News 8. Many assume that email and social media should be the prioritychannel for teenage shoppers That is not always the case. As a result of receiving a posted customer magazine, more than any other age group, 18-24 year olds are more likely to fulfil a transaction online... ..pass the title to their friends.. and are twice as likely to notice brand advertising. 8 Source: APA 2011 9. 9 10. 10 11. What is the number one reason for mail orderreturns?A. It was the wrong sizeB. It wasnt the same colouras on screenC. I just didnt like it 0%0% 0% it z ee. l..si likco ngt n eromidwtd saeus th heIj tt asn wasIt wIt 11 12. You control exactly what your content looks like12 13. You control exactly what your content looks like Colour13 14. Right-click here to download picture.LayoutDigital has to compete with different screenresolutions, different operating systems, internetbrowsers, all affecting the impression that theconsumer gets. And all adding cost to adapting eachlayout to suit the device. 14 15. Do you right click to download pictures in emails? A.Yes B.Nos0%0% o YeN15 16. You avoid the Crowd Mentality16 17. 17 18. Print is ALWAYS ONDeviceInternet ConnectionPowerHidden Costs 18 19. eReader owners are still buying books 19 20. Print has a number of unique benefits, the qualities of the printedpage can influence the consumer throughout the purchase cycle. 20Source: Lavidge Steiner Model 21. Print ENGAGES our minds unlike any other channel 21 Source: Millward Brown 22. Print acts as a PRIMING AGENT The Physical connection of print encourage higher levels of activation in the readers brain - creating place which increases memory. 22Source: Bangor University Study for The Royal Mail in association with Millward Brown. 23. Print encourages higher levels of EMOTIONAL connection Print results in high levels of activation in emotional centres. fMRI images show neuron activation when reading a favourite magazine similar to that of looking at images of a loved one. 23 Source: Neurensics 24. Print gets your ATTENTION and keeps it!Material presented on screenevokes responses associatedwith greater difficulty inmaintaining attention. 24Source: Bangor University Study for The Royal Mail in association with Millward Brown. 25. Print encourages better DECISION MAKINGPrint results in morefluent decision making.This ease of readingfrom print generates apositive feeling effectingour decision makingprocess and allowing upto make a decisioneasier. 25Source: Bangor University Study for The Royal Mail in association with Millward Brown. 26. Weve spoken about some of the unique qualities of print that enhance and complement customer experience. In a multichannel world Print is one of manyimportant means of communicating with our audience.26 27. Print drives you to digital content Print can help you stand out from the crowd, it is a tool to drive your customers online. 27Source: The Guardian Who Says Print is Dead 28. Print enhances multi channel campaigns it makes uspurchase 28Source: Magazine Publishers of America 2008 29. Print enhances multi channel campaigns it makes uspurchaseWithout brand you are just anothercommodity on the internet. 29Source: Magazine Publishers of America 2008 & Dynamic Logic 2009 30. Do you fast forward TV adverts at home?A.YesB.No0%0%so YeN30 31. The print experience is different over 50% of readers seemagazine adverts as an experience enhancer TV advertising skipped by 83% of viewers Only 2% of online surfers feel that online video adverts are memorable Mobile users are even more resistant to advertising, only 1% can recall a banner ad on an iPhone or iPad.Even the mighty Facebook isstruggling to monetise mobileadvertising Source: Millward Brown: Measuring the effect of magazine advertising and Synergies with Television and Online31Source: The Guardian 32. Publication printing does have a future but,dont just take it from me32 Source: Cathie Black, President Hearst Magazines 33. 33 Source: Cathie Black, President Hearst Magazines 34. The publication printing business faces challenges,however the future of print is bright: Print continues to gain peoples attention Younger generations continue to engage with print Neuroscience indicates that print impacts consumer are engagement Print has unique benefits, and we have to make sure that these benefits are heard 34 Source: Cathie Black, President Hearst Magazines 35. Richard Gray Managing Director UKRichard.Gray@prinovis.com+44 (0)151 494 4544