SAMBHAVI BAKERS

CASE STUDY

PRESENTED BY:MADHU BALA

POOJA AGARWAL NIMISHA GOYAL

PROTAGONISTS

RAKHI

CUSTOMERS

RAKHI’S DAUGHTER

LOCAL CONSULTANT

CASE FACTS

SAMBHAVI BAKERS , A PROSPEROUS BAKERY

BEST QUALITY PRODUCTS

INCONVENIENT LOCATION

LOYALTY AMONG WORKERS

STRONG CUSTOMER BASE

PROBLEMS

SCALE OF PRODUCTION

LOGISTICS

LOCATION

FINANCE

RECRUITMENT

RETAIL OUTLETS

EXPANSION

INCONVENIENCE TO CUSTOMER

CONCEPT USED

PLANNING

the first and primary base of managing any business

METHODS

DETAILED ANALYSIS OF THE KEY AREAS FOR THE LOCATION.

DIRECT CUSTOMER CONTACT.

RECOMMENDATIONS

by logical analysis know the exact number of potential customers and their demand in that particular area.

to increase the scale of production.

selection of a suitable location which is convenient to the customers

deligate the work instead of doing it solemnly.

to get familiar with the term planning and its tools and applications

HOW WOULD YOU SUGGEST SAMBHAVI BAKERS ABOUT HER PLANNING PROCESS

FOR EXPANSION?

firstly she should lay down the objective for expansion of her bakery.

she must set goals to be achieved.

frame strategy to how to maintain number of customers.

WHAT ARE THE STEPS IN PLANNING SHE SHOULD FOLLOW ?• SETTING OBJECTIVE TO BE ACHIEVED

THROUGH EXPANSION

• DEVELOPING PLANNING PREMISES

PLANNING STEPS FOR SAMBHAVI

BAKERS

• IDENTIFYING ALTERNATE PLANS

• EVALUATING EVERY ALTERNATE PLAN

• SELECTING BEST ALTERNATIVE

• IMPLEMENTATION AND FOLLOW UP

WHAT SHOULD BE THE STRATEGIC AND OPERATIONAL GOALS BE?

the main goal of sambhavi bakers was to open a new outlet location which is convenient to its customers and to get more efficiency in terms of handling all the outlets.

the strategy to attain its goal was that she maintained customer loyalty and satisfaction and inspite of increase in fuel prices rakhi tried not to increase the price of their product.

WOULD YOU SUGGEST SHE USES ANY OF THE MODELS OF PLANNING?

STRATEGIES

GOALS

POLICIES

PROGRAMMES