Bakers Delight

“Oven Fresh”

The Problem The problem presented to us was that anything placed on the glass display counter obstructed the view of the products on

display rather than highlighting it. As a result, no communication could be placed on the glass front which is a consumer facing surface.

The Idea We created a design to resemble the front of an oven door that was slightly open and installed these graphics on the glass counter surface. The center of the graphic was cut out through which the products could be clearly seen behind the glass.

The Execution & Result We created a design to resemble the front of an oven door that was slightly open and installed these graphics on the glass counter surface. The center of the graphic was cut out through which the products could be clearly seen behind the glass

suggesting that Bakers Delight products are as fresh as straight out of the oven

Client Testimonial

"I was initially skeptical of Encyclomedia’s portfolio of work. I didn’t believe that their work could look as good in real life as it does in the photos. I no longer have any doubts. In just 10 days, Encyclomedia was able to solve a problem that I had been working on for 18 months... The oven decals looked so real that one of our

Directors (candidly) thought that we had redesigned our counters so that they now had (oven) doors opening outwards for our customers to serve themselves."

Chris Caldwell, Marketing Director, Bakers Delight, Australia