princeton community works 16 - social media
TRANSCRIPT
TAKING SOCIAL MEDIA TO THE NEXT LEVELColleen MillerMiller Social [email protected] 25, 2016
AGENDA• Building audience• Content is Critical & Storytelling• Your Visual Brand• Integrating with Other Areas (Fundraising)
BUILDING AUDIENCE
Looking at the horizon!
BUILD AUDIENCE
1. Increase engagement & activity 2. Evaluate your posting frequency, timing3. More frequency! (Appropriate to the channel)4. Schedule (and Follow up)5. Monitor your topic, sector6. Find the influencers, hashtags (http://hashtagify.me/hashtag/nonprofit)7. Become a hashtag ninja - #CommWorks16
BUILD AUDIENCE - TWITTER
WORKING WITH VOLUNTEERS - FACEBOOK
Facebook Groups – Closed or OpenHigher level of content delivered to group membersAllows for collaboration, questionsHigher engagement with volunteers – Photos, thank yous
SCHEDULING SOCIAL MEDIA - TOOLS
POST FREQUENCY BY CHANNEL
Source: http://blogs.forrester.com/nate_elliott/15-09-15-how_does_your_brand_stack_up_on_facebook_twitter_and_instagram
ADVERTISE
Multiple channels now allow advertising – Facebook, Twitter, LinkedIn.
CONTENT IS CRITICAL
Take supplies for the journey.
CONTENT Curation – Find, annotate, share Original content – stories, photos, videos (Facebook, Youtube,
Instagram, Vine) Snippets (attention span reduced, mobile) – short bursts of info Keep important info upfront To link or not to link
CONTENT
Trello.com – Free project management tool
VISUAL BRANDING
It’s all about your eyes!
GET VISUAL!Define Your Voice –
Know Your AudienceWhat Sets You Apart?Adjectives – Fun and energetic? Serious? Youthful? Caring? Inspirational?
Make a plan to be more visualTake photos! Get copyright free photos/fontsEncourage others to share photosAssemble tools
CANVA
VISUAL & SOCIALLearn about the Visual aspects of:
Twitter (Periscope), Facebook, LinkedInVisually-oriented platforms – Instagram, Pinterest, Vine, SnapChat, Tumblr, Youtube, Vimeo
Source: http://blogs.forrester.com/nate_elliott/15-09-15-how_does_your_brand_stack_up_on_facebook_twitter_and_instagram
ENGAGEMENT ON VISUALInstagram tips:
Manage comments and mentions.
Use hashtags
Use link in bio
Repost with credit
VISUAL
Considering up to 90% of information transmitted to the brain is visual, it’s no surprise that people respond well to great design.
Yet keep track of what’s current.• Tweets including an image receive 18% more clicks, 89% more
favorites and 150% more retweets. • Photo posts on Facebook brand pages now have the lowest average
organic reach, Socialbakers data shows. The average video post is seen more than twice as often.
• Instagram engagement as a % of followers fell in 2015.
INTEGRATING
Support team for the journey.
CROWDFUNDING• Indiegogohttps://www.indiegogo.com/projects/cuddle-kind-knit-dolls-that-help-feed-children#/story• Gofundmehttps://www.gofundme.com/nnja69z6• Kickstarterhttps://www.kickstarter.com/projects/deltamouth/delta-mouth-literary-festival-2016
HAPPY TRAILS! Colleen MillerMiller Social [email protected]