Presented to AUDIENCE/EVENT

CITY, STATE

DATE, 2010

• Article I of the Constitution requires a census every ten years.• The next Census occurs on April 1, 2010.• Everyone gets counted.• Forms will be mailed in March of 2010 to all households.• Census takers will follow up with non-responding households.• Bilingual census forms will be mailed in some areas

The Basic Facts

• The Constitution requires that a census be held every 10 years and is a nationwide count of every person residing in the United States.

• Census data are used to reapportion Congressional seats to each state based on population and to draw congressional and state legislative districts. In some communities, Census data are also used to decide City, County and School Board seats.

• Governments, businesses and nonprofits rely on census data.• The Census is the only source of comparable neighborhood-level data across

the country.• Census data directly affect how more than $400 billion per year in federal

and state funding is allocated to communities for neighborhood improvements, public health, education, transportation and much more.

• Census data are used to protect our civil rights such as enforcement of The Voting Rights Act.

What is the Census?

• Everyone is required by law to participate.• All responses are used for statistical purposes only, and all are strictly

confidential. • The information on your census form is completely confidential, as

mandated by federal law, and cannot be disclosed for 72 years. • The Census Bureau does not share your personal information with courts,

the police, or other federal departments such as the Internal Revenue Service and Department of Homeland Security.

Confidentiality & the Law

• The census counts every person who lives in the 50 states, the District of Columbia, and U.S. territories such as Puerto Rico and Guam.

• The census counts both citizens and non-citizens, including undocumented immigrants.

• Even those people who do not have traditional "homes" are counted, such as people who are homeless, prison inmates, and residents of nursing homes and long-term care facilities.

Who is counted?

In 2000, the estimated undercount was 4.5 million people. • The homeless• The poor• Children• The language isolated• Renters• People living in large households• Individuals whose homes are being foreclosed

Who are the “hard-to-count”?

• Lower response rates for mail and door-to-door collection methods in lower-income areas;

• Lower education levels, illiteracy, and difficulty with the English language, affecting the ability of many individuals to understand the census;

• A general misunderstanding of the importance of census participation in these communities;

• Living in housing unites with no mailing address, converted garages, apartments that have been subdivided, make them difficult to be counted;

• Distrust or suspicion of government, leading to a fear that census responses may be used by immigration or law enforcement officials to deport or incarcerate or may disqualify one for social welfare programs.

Why are certain populations harder to count?

Latinos and the Census

45.5 million U.S. Latinos as of 2007, according to population estimates.

U.S. Latinos are now the second largest population group, comprising 14% of the total U.S. population.

• Low Mail Response Rates

• Rapid Latino Population Growth

• Latino Population Concentration in Hard to Count Census Tracts

• Immigrant fears and Anti-Immigrant Fervor

• Displacement Suffered by Foreclosures

• Non-traditional housing units

Challenges to a Full Latino Count in 2010

• In the 58 largest counties in the country, the Census 2000 undercount cost $2,913 per person in 58 largest counties during past decade.

• The Census Bureau estimates that up to 1 million Latinos were not counted in the 2000 Census.

• Reapportionment of Congressional seats among the states will be skewed

Impact of a Latino Undercount

Census Bureau Operations

Fall 2008 Recruitment begins for local census jobs for early census operations

March 2009 Census employees go door-to-door to update address list nationwide

Fall 2009 Recruitment begins for census takers needed for peak workload in 2010

October 2009 Remaining Local Census Offices open

February 2010 Questionnaire Assistance Centers open

March 2010 Census questionnaires are mailed and or delivered to households

April 1, 2010 Census Day

May 2010 Non-response follow-up will occur thru June

Census Bureau Timeline

• 13 million Bilingual Forms will be mailed to households in designated Census tracts on March 15-17

• Bilingual Forms available at Questionnaire Assistance Centers and Be Counted locations.

• Telephone Questionnaire Assistance (TQA) at 1-866-872-6868. (If you prefer a Spanish-speaking operator, then dial 1-866-928-2010.) 8 a.m. to 9 p.m. February 25, 2010 through July 30, 2010.

• Language assistance guides available in 50 languages via the Internet and in 22 languages by calling TQA line.

Census Forms

The Complete Count Committee (CCC) program consists of community and government leaders dedicated to building awareness of the 2010 Census. Complete Count Committee members can:

Organize a team of local people who can provide the cultural and community insights necessary to build 2010 Census awareness efforts.

Promote the value of accurate and complete census data.

Have a positive impact on the questionnaire response rate.

Complete Count Committees (CCCs)

The ya es hora Campaign

ya es hora is an historic non-partisan Latino civic participation campaign launched as the Latino community’s action-oriented follow-up to the immigrant mobilizations of 2006

Largest and most comprehensive effort to incorporate Latinos as full participants in the American political process

Multi-layered integrated campaign - comprehensive approach that links naturalization to voter participation and Census enumeration under a single message: “it’s time”

A national strategyNational coordinators of the ya es hora campaign include: The Mi Familia Vota Education Fund, leaders for immigrant political participation; The NALEO Educational Fund, the leading organization that promotes Latino civic participation; The National Council of La Raza (NCLR), the largest national Latino civil rights and advocacy organization; Service Employees International Union (SEIU), the fastest growing union in the nation.

Integrates the power of three of the nation’s largest Spanish-language media companies.

Entravision-operated television stations, dozens of radio stations.

impreMedia, the nation’s #1 Spanish-language newspaper publisher. Univision Communications, Inc. includes Univision television, radio, and online.

A media campaign

A local strategyDiverse collective of over 400 partner organizations nationwide - alliance of immigrant, grassroots, labor, local, and statewide organizations.

Development of local capacity

Community expertise critical to success

Outcomesya es hora ¡Ciudadanía! contributed to the record 1.4 million legal permanent residents who applied for citizenship in FY 2007, and assisted thousands across the country in 2009.

ya es hora ¡Ve y Vota! encouraged thousands to register to vote and make their voice heard in the 2008 Elections, and gears-up for a bolder effort in 2010.

A National Initiative to Achieve a Full Latino Count in the 2010 Census

The ya es hora ¡HAGASE CONTAR! campaign seeks to motivate Latinos to participate in the 2010 Census. We seek to increase mail response rates among Latino households in the United States through a sustained and aggressive community education initiative.

We will:•Mobilize national, statewide, and local grassroots networks that have supported past phases of the ya es hora campaign to become a partner, help disseminate information about the 2010 Census and assist the community in being counted.

•Amplify the impact of the Bureau’s message by adding an independent and trusted community message focused on empowerment and protecting the our future.

•Expand the message platform beyond paid advertising, through a coordinated effort between community organizations and Spanish-language media, making the 2010 Census part of a broader Latino movement, joining community programming together with community action.

Campaign Goals

National Partners

Campaign Strategy

Grassroots Network

Phase I: General Awareness(October 2009-January 2010)

•Make sure Latinos know what is and when the Census takes place.•Remind the community of the impact the Census has on their families and communities.

•Emphasize that being counted in the Census is important to increasing our voice in the American political process.

Phase II: Education(January 2010-April 2010)

•Walk hand in hand with the community during the enumeration process.• Provide accessible information to the community.

•Assist in completing census forms and/or requesting assistance from the census.

Phase III: Hard to Count(April 2010-July 2010)

•Work directly in the community, through hotline and online resources, and media partners to encourage Latinos to mail back census forms and/or cooperate with Official Census Enumerators.

Phase I: General Awareness(October 2009-January 2010)

Campaign Timeline

October 1st-June 2010 Campaign launches

October- July 2010 Campaign Spokespersons are available

October- Dec 2009 Partner Train-the-trainers workshop (Toolkits)

October-June 2010 Recruit Volunteers

October- July 2010 Census hotline & Website launch

October -July 2010 Post links and/or banner ads (ya es hora website)

Dec 22nd, 2009 Census 100 day Countdown Clock launch

Phase II: Education(January 2010-April 2010)

Campaign Timeline

Jan-May 2010 Serve as a Campaign Community Information Center (posters)

Jan-May 2010 Canvass your community with Campaign Census Q &A (Bilingual)

Jan-May 2010 Volunteer at least one staff and phone line to help answer hotline calls from

the 1-877-El-Censo toll-free bilingual hotline. .

Phase III: Hard to Count(March 2010-July 2010)

Campaign Timeline

March - June 2010 Serve as a Community Questionnaire Assistance Center

March 15-17, 2010 Census Questionnaires Arrive!

March 22-28th, 2010 Organize Community Questionnaire Assistance Forums

March 27th, 2010 Large-scale Community Assistance Forums (CA, IL, FL, NY, TX)

March 27th, 2010 Smaller scale Community Assistance Forums (all U.S)

March 28th, 2010 “How to fill out the Census form” Community Programming (Univision)

March 28th, 2010 “How to fill out the Census form” step by step poster (Impremedia)

March – June 2010 Final push – Return Forms Campaign (Partners & Media Partners)

Engage the Latino community at every phase of the campaign through a coordinated multi-media effort that includes TV, Radio, Print, as well as new media (e.g. internet and mobile).

Print AdsAd templates

Media CoveragePress release templates

PSA’sPSA scripts/Tapes PSAs

News StoriesCampaign talking points

Media Strategy

Campaign Infrastructure and

Support

Get others involved

Get others involved

ya es hora ¡HAGASE CONTAR!

Serve as Census Info Center

Serve as Census Info Center

Distribute YEH Materials

Distribute YEH Materials

Display “How to fill out Census form” DVD

Display “How to fill out Census form” DVD

Link to www.yaeshora.info

Link to www.yaeshora.info

Sign-up for YEH HC Updates

Sign-up for YEH HC Updates

How to Participate

Attend “Train the Trainer” WorkshopAttend “Train the

Trainer” Workshop

Become a “fan” on …….

Help recruit enumeratorsHelp recruit

enumerators

PartnershipPartnershipPromote

(877) EL CENSO Hotline

Promote (877) EL CENSO

Hotline

Push Hazme Contar to get kids counted!

Push Hazme Contar to get kids counted!

A bilingual hotline will launch on October 1, 2009 to assist callers with their questions and concerns on the 2010 Census The hotline will also serve as a resource for connecting callers to local information centers and upcoming community assistance forums. 1-877-El-CENSO.

Bilingual website that will provide important facts about participating in the Census. The site will also serve as a national resource to connect individuals with local information centers. As a campaign website it would also provide interested organizations with easy and ready to use outreach materials especially targeted to Spanish speaking Latinos.

Hotline & Website

Elected Official ToolkitElectronic / Downloadable/ Print

Local Partner ToolkitElectronic / Downloadable/ Print

Directory of Info. Centers/Assistance Centers

Electronic / Downloadable

2010 Census Bilingual FAQsElectronic / Downloadable/ Print

Resources for Organizing

• Fact sheets, posters and other bilingual outreach materials for distribution, • ya es hora ¡HAGASE CONTAR! posters (Information Center or Assistance

Center) • Access to the partner-only sections of www.yaeshora.info (to post events &

access materials)• Have your event shared with callers to the toll-free bilingual hotline, (877) EL

CENSO• Layouts and Presentations for all trainings and forums• Template media alerts, press releases• Volunteer recruitment and event flyers

Other Resources

Community Engagement

In previous Census counts, children have been more likely to be undercounted than other population group. It is imperative that Latino children are counted as they account for 1 in 5 of all school-age children. (Approximately 11 million Latino children attend the nation’s schools.)

Factors that may make undercounts of children consistently high:• The growing number of residents with limited English skills, Approximately 7.9 million of the nation’s 11 million Latino school-age children speak Spanish at home• That they live in urban communities with high number of renters,• They live in unusual housing, children live in transient or temporary living arrangements, • Poverty and fear that information may not be kept confidential.

Get Children Counted

Hazme Contar is a component of ya es hora ¡HAGASE CONTAR! designed to ensure children are counted by their parents or guardians. It focuses on 1) encouraging educators to include the Census in Schools curriculum into lesson plans, and 2) ya es hora through schools and early-childhood centers

Ways to Reach out:• Reach out to parents via school events, such as back to school nights,

Parent-teacher associations and or book or resource fairs,

• Work with School Board members in passing a resolution requiring implementation of Census created curriculum in each classroom,

• Work with Principals to distribute our Census Question & Answers to all students to take home to their parents,

• Create a Census Assistance Forum on campus to assist parents to fill out their Census form.

Hazme Contar