© 2014 IBM Corporation1

Is Request for Data Making Your Head Explode?

Andrea FumagalliMidrange Disk Leader

IBM Italia

Andrea_fumagalli@it.ibm.com+39 335 1441419AndreaFumagall4

2 © 2014 IBM Corporation

“Solo lo studio del passato offre il necessario senso al cambiamento” (Marc Bloch – Storico Francese)

© 2006 IBM Corporation

Surge in criticality, value and volume of digital information is overwhelming…

Volume of information is growing explosively

office documentsWeb content

emai

instant messaging CAD/CAM

paper digital

photosvideo

Fax

images

audio

IBM’s Point of ViewAs highlighted by industry analysts, Information is growing explosively, yet not all data is created equal

1 Enterprise Storage Impact Report, May 2003Source: Enterprise Storage Group

Dat

a V

alu

e

0

20

40

60

80

100

7Ds

14Ds

21Ds

28Ds

3 Mo

6Mo

9Mo

.

1Yr

5Yr

10Yr

MPEGProd. FilesEmailCodeDatabase

Enterprise data projected to grow at an annual rate of 64% percent1

Outpacing IT’s ability to collect, store and manage it by traditional means

…yet the value of your data is not equal across applications, and its value changes over time

Each enterprise assigns different value to structured and unstructured data

Does your storage data management strategy take this into account?

Need to align IT investment to information value

© 2006 IBM Corporation

Information on Demand

AutomationVirtualizationConsolidation

INFRASTRUCTURE SIMPLIFICATION

Backup/Restore Rapid Data Recovery Continuous Availability

BUSINESS CONTINUITY

Regulatory ComplianceApplication ArchiveE-Mail Archive

INFORMATION LIFECYCLE MANAGEMENT

Tiered Storage Management Content Management

5 © 2014 IBM Corporation

We transformed our portfolio,trough organic solutions

to differentiate and capture high-value segments and new opportunities

IBM Storage Solutions 2014

6 © 2014 IBM Corporation

Businesses today need to embrace

new opportunities

Big Data & Analytics2,500 petabytes of Big Data are being generated every day

Mobile95% of mobile traffic is data

Social500 million Tweets a day 7 million apps and websites integrated with Facebook

Cloud

80% of new applications will include Cloud delivery or deployment

Today’s Business

7 © 2014 IBM Corporation

Traditional workloads New workloads

Transactional systems

Email, supply chain, HR

Virtual servers and desktops

Social and media

Mobile applications

Big Data & Analytics

Integrated approach

These market shifts introduce different

data economics

Systems of Engagement Require massive scale and rapid pace Accelerate business insights Rely on data elasticity, supporting

diverse hardware

Systems of Record Benefit from simplified infrastructure Require cost efficiency through

improved virtualization and automation Drive controlled data growth

8 © 2014 IBM Corporation

Create business value by enabling new workloads

Gain business insights from the data explosion

Scale resources to meet spikes in demands

Provide cost effectively

Automate data governance

Access open ecosystem

Big Data & Analytics

Mobile applications

Social & media

V1 V2 V3 V4 V5 V5 ... …. Vn

pages of unstructured data loaded in minutes

200M

petabytes of data under a single name space

Billion

IO performance with Flash cache

6X

cost saving with automatic movement to tape

90%

9 © 2014 IBM Corporation

Optimize data economicsfor traditional workloads

Storage Virtualization

Improve resource utilization

Increase effective capacity

Optimize and automate data location

Replicate, retain, and protect the data

Accelerate access to data

Reduce environmental cost

improvement in capacity utilization50%

more data in same place5X

less energy95%

faster response time45x

10 © 2014 IBM Corporation

IBM StorageGrow your business and reduce costs

Enable new workloads with Software Defined Storage

Maximize performance with Flash

Optimize with virtualization

reduction in TCO

84%

20xacceleration of

Hadoop analytics

improvement in actionable supply

chain analytics

4x 50%

Improvement storage utilization

125%

smaller footprint

11 © 2014 IBM Corporation

2x performance

2x the cost efficiency

5x more data on storage you already own

IBM Extends storage virtualization leadership

Data mobility with zero application downtime

Reduce administrative costs up to 60%

More than 55,000 systems shipped

Most powerful SVC and Storwize V7000 ever

260+ Storage models from various vendors

NEW

12 © 2014 IBM Corporation

IBM Storwize Family delivers ….

Efficient Data StorageDatabase Office

FilesCAD/CAMGeoseismic Virtual

ServersJPEG/

ZIP

80% 30% 5% 50% 72% 70%Compression Rate

Average of55% Compression

TraditionalStorage

Storwize EfficientHalf the Data Storage

Real-time Compression, for active and inactive data

13 © 2014 IBM Corporation

Lower TCO by over 30%

3X more mobile phone activations per minute

7x faster SAP HR payment calculations

$1B investment in Flash2,000 new systems delivered100+ PB of Flash shipped

27% lower entry price

The tipping point for all Flash is happening

IBM Delivers better data economics with Flash

3x database performance in half the space

IBM FlashSystem 840 and FlashSystem V840

Enhanced

for the DS8870High Performance Flash Enclosure

New

14 © 2014 IBM Corporation

IBM Introduces Software Defined Storage for new workloads

Breakthrough storage technology that powered IBM Watson, now available for commercial use

Software runs on ANY storage

True Elasticity, Scale In and Out, globally, virtually without limitations

Automated data governance, with Flash, disk and tape

Open Architecture

Cloud Deployment on Softlayer 3Q14

Codename: Elastic Storage

New

Storage software optimized for data-intensive applications

15 © 2014 IBM Corporation

Optimized Infrastructure

Storage Services Delivered in Software

Storage Virtualization

Backup & Copy Management

CloudIntegration

Integration & API Services

Policy Automation

Analytics & Optimization

Reduces Cost & Increases Efficiency

Accelerates Performance

Any Data, Any StorageAnywhere

File, Object, POSIX, Hadoop, iSCSI

IBM Software Defined Storage offers

the complete data solution

16 © 2014 IBM Corporation

XIV DS8000 Tape and Virtual Tape Systems

FlashSystemScale Out Enterprise Disk Systems

Business Critical

Disk SystemLow Latency Flash Systems

250+ non-IBM SystemsOptimized

Scale up Disk Systems

Storwize

Virtualized access

SAN Volume Controller Elastic Storage

Virtual Storage Center – Analytics Optimized Storage Management

Tivoli Storage Manager – Data Protection Platform

Integrated management

Software Defined and Optimized Storage Systems

17 © 2014 IBM Corporation

......IBM Named #1 in Software Defined Storage in IDC Worldwide Market Report

http://www-03.ibm.com/press/us/en/pressrelease/44771.wss

......IBM Named a Leader in Gartner’s Magic Quadrant for Solid State Arrays

http://www-03.ibm.com/press/us/en/pressrelease/44735.wss

.......Gartner Market Share report ranks IBM worldwide market leader in flash storage based on revenue for 2013

http://www-03.ibm.com/press/us/en/pressrelease/44169.wss

18 © 2014 IBM Corporation

…and IBM Storage Delivers

Maximize performance with

Flash

Optimizewith

virtualization

Enablenew workloads with

Software Defined Storage

Any Data, Any StorageAnywhere

AcceleratesPerformance

Reduces Cost &Increases Efficiency

Today’s businesses need

Better Data Economics…

Business Insights, Business Speed, Business ResiliencyGai

n

19 © 2014 IBM Corporation

20 © 2014 IBM Corporation20