STARBUCKS

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• Company HistoryCompany History• Year 2014 ResultYear 2014 Result• Experience in StarbucksExperience in Starbucks• Success in Success in 21st Century21st Century• What is embodies?What is embodies?• ValueValue• Norm of StarbucksNorm of Starbucks• Principale of StarbucksPrincipale of Starbucks• Starbucks CultureStarbucks Culture• Material CultureMaterial Culture• Competing Values FrameworkCompeting Values Framework

AGENDA

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Company HistoryHOWARD SCHULTZ – CEO OF STARBUCKS

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Fiscal Year 2014 Result Consolidated Net Revenues increased 11% Global comparable store sales increased 6%

American sales increased 6% EMEA sales increased 5% China/Asia Pacific sales increased 7%

Opened 1,599 new store globally , totally 21,366 stores in 65 countries around the world

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What do we experience when we walk into a Starbucks ?

Smiling, talkative, helpful baristas. They sometimes recognize what customer usually order. Warm, relaxing atmosphere Really nice smells of Coffee Traditional option in furnishing Graceful Music

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What is the code of their success in this 21st Century

“Performance in fiscal 2014 was extraordinary by any metric or comparisons”

“But we cannot be content with the status quo.”“Because continue to demand more and more

in term of convenience and excellent.”“Continue to invest in renovation, customer

experience, partners and quality of our coffee”6Mohammad 5719357 Kanyamas 5649355

What is Embodies?

Focus to detail People Orientation Team Orientation Self-Confident Stability

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Our Purpose…To Provide an uplifting experience that enriches people ‘s daily lives.

Our Mission…To inspire and nurture the human spirit – one person , one cup and one neighborhood at the time.

“We are not in the coffee business. We are in the PEOPLE BUSINESS”

Our Promise…Love it or Let me know

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Principale of Starbucks

Understand Culture as at anthropologists

All staffs and Management are well-trained.

Employees = PartnersHuman Recourse is playing a key role

of building culture.9Mohammad 5719357 Kanyamas 5649355

Material Culture

• Starbucks logo is widely known in the world.

• Starbucks Employees are called Barista with green apron

• Diversity in products and offering for different tastes10Mohammad 5719357 Kanyamas 5649355

1. Passion for everything we do

2. Integrity

3. Entrepreneurial spirit and drive

4. Pride and Success

5. Respect for our partners

Values

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• Be Welcoming: offer everyone a sense of belonging

• Be Genuine: connect, discover, respond

• Be Knowledgeable: love what you do, share with other

• Be Considerate: Take care of yourself, each other and our environment

• Be Involved: In the store, the company , in your community

Norms of Starbucks

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Starbucks CultureTo create a third place – a place between

work and home.Provide a great work environment and

treat each other with respect.Never compromise the Quality of CoffeeDiversity in employees, location and

Customer

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• Relationship criteria include opportunity• Develop current Partners• Recruit potential talents• Engage with communities, grow pipeline of

diverse suppliers and expand brand

How do they maintain CULTURE

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Competing Values Framework

Clan

MarketHierarchy

Adhocracy

35 35

1020

Flexibility & Individuality

STARBUCKS TODAY

THANK

YOU

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