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The Sustainable Avocado Value Chain Wes Bray, National Market Manager Amcor Fibre Packaging 7 th September 2011 Proceedings VII World Avocado Congress 2011 (Actas VII Congreso Mundial del Aguacate 2011). Cairns, Australia. 5 – 9 September 2011

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Page 1: PRESENTATION: The Sustainable Avocado Value Chain · The Sustainable Avocado Value Chain Wes Bray, National Market Manager Amcor Fibre Packaging. 7. th. September 2011. Proceedings

The Sustainable Avocado Value Chain

Wes Bray, National Market ManagerAmcor Fibre Packaging

7th September 2011

Proceedings VII World Avocado Congress 2011 (Actas VII Congreso Mundial del Aguacate 2011). Cairns, Australia. 5 – 9 September 2011

Page 2: PRESENTATION: The Sustainable Avocado Value Chain · The Sustainable Avocado Value Chain Wes Bray, National Market Manager Amcor Fibre Packaging. 7. th. September 2011. Proceedings

What is the Sustainable Avocado Value Chain?

Grower Harvest

Packing

Transport

Ripening

End Market

2© Amcor 2011

Page 3: PRESENTATION: The Sustainable Avocado Value Chain · The Sustainable Avocado Value Chain Wes Bray, National Market Manager Amcor Fibre Packaging. 7. th. September 2011. Proceedings

What is Sustainability?

Reduce Use• Product Light weighting• Refill packs• Change formats

Recycle• Easy Separation of components• "Monomaterials" for entry into post-consumer recycle programmes (e.g. PET, PP, PE)• Secondary use or re-use of packaging

Recovery• Compostable• Recover bio plastics via home or industrial composting• Recover energy via burning e.g. cement kilns

Renewable• Renewable resourced polymers• Certified Renewable Forestry products

Profitable • Sustainable process

3© Amcor 2011

Page 4: PRESENTATION: The Sustainable Avocado Value Chain · The Sustainable Avocado Value Chain Wes Bray, National Market Manager Amcor Fibre Packaging. 7. th. September 2011. Proceedings

What is the Sustainable Avocado Value Chain?

Grower Harvest

Packing

Transport

Ripening

End Market

4© Amcor 2011

Page 5: PRESENTATION: The Sustainable Avocado Value Chain · The Sustainable Avocado Value Chain Wes Bray, National Market Manager Amcor Fibre Packaging. 7. th. September 2011. Proceedings

Growing and Harvesting

• Variety, quality, size of fruit determined by consumer preference, market demand and geography

• Understanding domestic and export market opportunities to maintain segment viability

• Foundation of the sustainable avocado value chain

5© Amcor 2011

Page 6: PRESENTATION: The Sustainable Avocado Value Chain · The Sustainable Avocado Value Chain Wes Bray, National Market Manager Amcor Fibre Packaging. 7. th. September 2011. Proceedings

The Packing Process

• Packaging should be fit for purpose• Containment, protection, branding• Recyclability of pack• Determined by understanding end market requirements

6© Amcor 2011

Page 7: PRESENTATION: The Sustainable Avocado Value Chain · The Sustainable Avocado Value Chain Wes Bray, National Market Manager Amcor Fibre Packaging. 7. th. September 2011. Proceedings

Role of Packaging in Transportation

• Containment and protection• Minimise base sag• Compression and stacking strength• Minimise bruising

7© Amcor 2011

Image (bottom left): Amcor SureFresh® tray

Page 8: PRESENTATION: The Sustainable Avocado Value Chain · The Sustainable Avocado Value Chain Wes Bray, National Market Manager Amcor Fibre Packaging. 7. th. September 2011. Proceedings

Export Distribution Chain Considerations

• Transport efficiencies• Freight optimisation• Pallet patterns

8© Amcor 2011

Export Pallet Configurations

Australian Domestic ConfigurationsIe. Amcor iSpek®

Page 9: PRESENTATION: The Sustainable Avocado Value Chain · The Sustainable Avocado Value Chain Wes Bray, National Market Manager Amcor Fibre Packaging. 7. th. September 2011. Proceedings

Controlled ripening process

• Amcor solutions and technology to suit the ripening process during transport and storage– Pack design (fit for purpose)– Ventilation patterns– LifeSpan® (controlled MAP film)

• Pallet covers• Individual box liner/bag

9© Amcor 2011

Page 10: PRESENTATION: The Sustainable Avocado Value Chain · The Sustainable Avocado Value Chain Wes Bray, National Market Manager Amcor Fibre Packaging. 7. th. September 2011. Proceedings

Reaching the market

• Adaptability of packaging to distribution centres

– Performance– Protection– Presentation

• End market requirements– Premium fruit presentation– Assured quality out turn

10© Amcor 2011

Page 12: PRESENTATION: The Sustainable Avocado Value Chain · The Sustainable Avocado Value Chain Wes Bray, National Market Manager Amcor Fibre Packaging. 7. th. September 2011. Proceedings

Thank You

12© Amcor 2011

For further information, please see us at booth 28.