sustainable value chain management
TRANSCRIPT
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Your Presenters
Dr. Ren Schmidpeter
Academic Director
Centre for Humane Market EconomySalzburg, AUSTRIA
Lecturer: Advanced Business Ethics & EconomicsUniversity of Eichstaett-Ingolstadt, GERMANY
Michael Dheur
Founder & Managing Directorshared.value.chain Management Consultants
Munich, GERMANY
Editor of CSR und Value Chain Management(Springer-Gabler, October 2013)
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The Context for Business and Society is Set by
Constant Change and igher !nterde"endencies
Fossil Fuels Rare Earths Fertile Farmland Freshwater
Volatility ofDemand / Supply
New markets Changing
demographics
Interdependencies Disruption risks Staility of supply
networks
Record !rofits Societal Issues Compliance
Business Challenges Accelerators
What is the right
approach to value
creation?
Market Volatility Natural resources
Profit vs. PurposeGlobal Value Chainx
Man made
disasters
Natural disasters
Key Question
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The #uestion is o$ Businesses %""roach the &e$
Context to 'rie Value Creation
Value CreationApproach CORPORATE SOCIAL
RESPONSIBILITY AND VALUE
CHAIN MANAGEMENT
Approach of
Economy
GrowthParadigm
Perpetual
Sole Focus onEconomic Value
Economic, Ecologic,Societal Value
CircularLinear
Resource depleting Resource building
Two Worlds Two sides of the
same coin
Sustainable
CORPORATE SOCIAL
RESPONSIBILITY OR VALUE
CHAIN MANAGEMENT
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Outside-!n* Vie$+ ,oernents and Society .x"ect
/ore fro Businesses 0hen it Coes to CSR
CSR is a processwhereby companies integratesocial, environmental and ethical issues into their
business operationsand strategyin closeinteraction with their stakeholders, going beyond therequirements of applicable legislation and collectiveagreements.
A strategic approachto CSR is increasinglyimportant to the competitiveness of enterprises,helping them to create value both for owners andshareholders to win the trustand respect ofcitizens
Source: European Union CSR Strategy 2020
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CSR &eeds to be a /anageent %""roach to 1ulfil
the igh .x"ectations
Source: Edelman Trust Barometer 2011
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CSR %""lied as Part of a /anageent %""roach can
'elier Value Business and Society (Shared Value)
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Ca"turing the Value O""ortunities Re2uires 'riing
The Change !nside-Out* 1ro the Core Business
Organisation Stakeholder/Society
New Products and ServicesNew Processes
New MarketsNew Business ModelsNew Management- and Reportingsystems
Source: Eva Grieshuber (2012) in Schneider/Schmidpeter (Hrsg.): Corporate Social Responsibility, p. 375
The Core Business
(Products & Value
Chains)
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o$eer3 !n /any Co"anies There is a ,a"
Bet$een CSR and the Core Business
Quelle: shared.value.chain (2013)
Operations
CSR / Sustainability
SPR RD
Global Value Chain
Product Development
M
Legend: (P) Plan, (S) Source, (M) Make, (D) Deliver, (R) Return
Lifecycle Management
Global Value Chain
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To Bridge the ,a" !ntegration of Sustainability and Core
Business &eeds to a""en %cross the Value Chain
The SCC xCOR Toolkit can be used as areference to start the integration from the Core
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The xCOR Tool4it el"s to Bridge the ,a" and .nables
the 5 Building Bloc4s of Sustainable Value Creation
Value CreationStrategy
SustainableProducts
SustainableOperations
EnterpriseArchitecture
StakeholderCollaboration
BusinessPlanning
Continuous CostReduction
Supplier & PartnerNetworks
Product Strategy Value Chain Strategy Communication
Strategy
SCC xCOR Toolkit as Modeling Language
Design Philosophie
(Cradle to Cradle /Co-Creation) Lifecycle
Management Launch Management
Value Chain
Configuration Source, Make,
Deliver, ReturnPractices
Agile Organization Metrics & Reports IT Systems
Infrastructure
StakeholderEngagement
Obtain Voice of the
customer Obtain Voice of the
community
End-to-end Valuechain transparency
Planning Practices
(Sales & OperationsPlanning / IntegratedBusiness Planning)
Product CostReduction
Operations Cost
Reduction Environmental
Impact Reduction
Joint Innovation Business Continuity
Supply Assurance Lead time Reduction
1 2 3 4
5 6 7 8
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xCOR Su""orts the Transition 1ro Su""ly Chains
To$ards !ntegrated Value Chains
Sup
plierprocesses
Product DesignDCOR
Customerprocesses
Supply Chain SCOR
Sales & SupportCCOR
Product Lifecycle Management
An invaluable source of knowledge, frameworks, metrics and
benchmarks Eventually enabling your teams to make progress
based on a common language and facts (instead of emotions)
The SCC xCOR Value Chain Toolkit
Pro
duct
SupplyC
hain
Cu
stomer
Em
ployees
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%""lying xCOR to the Value Creations Points Can
el" to Bridge the ,a" 6 .xa"le+ Sourcing
Source: shared.value.chain (2013)
Review Areas
ValueCreation Point
SOURCE
Economic
Purchase Price
Product Quality Supplier Delivery Performance
Supplier Reliability
Ecologic
Depletion of local resources Impact on biodiversity
Options for renewable sources
Societal
Working conditions of supplier Local impact of SOURCE
process
How xCOR can help
Product
Supplier inclusion intodevelopment process
Lifecycle managementprocess
Supply Chain
Process templates
Best practices for sourcing& supplier collaboration
Joint metrics for economic,ecologic and societal KPIs
Collaboration
Mapping stakeholders andunderstanding of theirrequirements
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xCOR can el" to Connect all 'ots* and to .nable
Sustainability in the Core Business
Sustainable Product (PD & LCM)
Sustainable Operations (SCM)
Innovation
Use Phase &End-of-Life
Raw Material& Services
Your OrganizationSupplier Customer
RETURN
SOURCE MAKE DELIVER
Innovation
RETURN
PLAN
PLAN
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Seeral Co"anies ae 'ecided to 7ead the 0ay
To$ards Sustainable Value Creation
Value CreationStrategy
SustainableProducts
SustainableOperations
EnterpriseArchitecture
StakeholderCollaboration
BusinessPlanning
Continuous CostReduction
Supplier &Partner Networks
1
2
3
4
5
6
7
8
CreatingShared ValueProgram
Plan A
Committment
Energy SavingICsReducedImpacts duringUse Phase
SustainableSupply Chain
Sustainable
Apparel & SC
IntegratedScorecard
Measuringsustainability in
the Agro SC
RegionalAdministrationDevelopmentPartnership
Safe & Fair Labour
Planning for AssetRecovery
Demand-Supply
Synchronization
Logistics CostReduction
Environmental P&L
Empowering ruralwomenLocalized VanillaSC
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Conclusion 6 Sustainable Value Creation &eeds to be
'rien Through the Core Business
1Change Perspective Drive sustainable value
creation through the core business (Inside-Out)
2 Collaborate for Opportunities Integrate
Sustainability across the Value Chain
3
Get started - the xCOR toolkit gives you a
excellent starting position. Add the 6th senseof business (Sustainability) into the Model
going forward
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1ind out ore in CSR und Value Chain /anageent* 6
Sustainable Value Creation in %ction
Springer Publishers, German Language, Publishing Date October 2013For more Information please visit http://bit.ly/1fTcrWg
Independent
CapitalManagement AG
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2013 Supply Chain Council. ALL RIGHTS RESERVED. | Sustainable Value Creation | Slide 18 | October 2013
T%&8 YO9
Michael Dheur, shared.value.chain+49 170 768 58 [email protected]
Dr. Ren Schmidpeter, Center for Humane Market Economy+49 173 255 48 59