sustainable value chain management

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    2013 Supply Chain Council. ALL RIGHTS RESERVED. | Sustainable Value Creation | Slide 2 | October 2013

    Your Presenters

    Dr. Ren Schmidpeter

    Academic Director

    Centre for Humane Market EconomySalzburg, AUSTRIA

    Lecturer: Advanced Business Ethics & EconomicsUniversity of Eichstaett-Ingolstadt, GERMANY

    Michael Dheur

    Founder & Managing Directorshared.value.chain Management Consultants

    Munich, GERMANY

    Editor of CSR und Value Chain Management(Springer-Gabler, October 2013)

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    2013 Supply Chain Council. ALL RIGHTS RESERVED. | Sustainable Value Creation | Slide 3 | October 2013

    The Context for Business and Society is Set by

    Constant Change and igher !nterde"endencies

    Fossil Fuels Rare Earths Fertile Farmland Freshwater

    Volatility ofDemand / Supply

    New markets Changing

    demographics

    Interdependencies Disruption risks Staility of supply

    networks

    Record !rofits Societal Issues Compliance

    Business Challenges Accelerators

    What is the right

    approach to value

    creation?

    Market Volatility Natural resources

    Profit vs. PurposeGlobal Value Chainx

    Man made

    disasters

    Natural disasters

    Key Question

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    2013 Supply Chain Council. ALL RIGHTS RESERVED. | Sustainable Value Creation | Slide 4 | October 2013

    The #uestion is o$ Businesses %""roach the &e$

    Context to 'rie Value Creation

    Value CreationApproach CORPORATE SOCIAL

    RESPONSIBILITY AND VALUE

    CHAIN MANAGEMENT

    Approach of

    Economy

    GrowthParadigm

    Perpetual

    Sole Focus onEconomic Value

    Economic, Ecologic,Societal Value

    CircularLinear

    Resource depleting Resource building

    Two Worlds Two sides of the

    same coin

    Sustainable

    CORPORATE SOCIAL

    RESPONSIBILITY OR VALUE

    CHAIN MANAGEMENT

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    2013 Supply Chain Council. ALL RIGHTS RESERVED. | Sustainable Value Creation | Slide 5 | October 2013

    Outside-!n* Vie$+ ,oernents and Society .x"ect

    /ore fro Businesses 0hen it Coes to CSR

    CSR is a processwhereby companies integratesocial, environmental and ethical issues into their

    business operationsand strategyin closeinteraction with their stakeholders, going beyond therequirements of applicable legislation and collectiveagreements.

    A strategic approachto CSR is increasinglyimportant to the competitiveness of enterprises,helping them to create value both for owners andshareholders to win the trustand respect ofcitizens

    Source: European Union CSR Strategy 2020

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    2013 Supply Chain Council. ALL RIGHTS RESERVED. | Sustainable Value Creation | Slide 6 | October 2013

    CSR &eeds to be a /anageent %""roach to 1ulfil

    the igh .x"ectations

    Source: Edelman Trust Barometer 2011

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    2013 Supply Chain Council. ALL RIGHTS RESERVED. | Sustainable Value Creation | Slide 7 | October 2013

    CSR %""lied as Part of a /anageent %""roach can

    'elier Value Business and Society (Shared Value)

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    2013 Supply Chain Council. ALL RIGHTS RESERVED. | Sustainable Value Creation | Slide 8 | October 2013

    Ca"turing the Value O""ortunities Re2uires 'riing

    The Change !nside-Out* 1ro the Core Business

    Organisation Stakeholder/Society

    New Products and ServicesNew Processes

    New MarketsNew Business ModelsNew Management- and Reportingsystems

    Source: Eva Grieshuber (2012) in Schneider/Schmidpeter (Hrsg.): Corporate Social Responsibility, p. 375

    The Core Business

    (Products & Value

    Chains)

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    2013 Supply Chain Council. ALL RIGHTS RESERVED. | Sustainable Value Creation | Slide 9 | October 2013

    o$eer3 !n /any Co"anies There is a ,a"

    Bet$een CSR and the Core Business

    Quelle: shared.value.chain (2013)

    Operations

    CSR / Sustainability

    SPR RD

    Global Value Chain

    Product Development

    M

    Legend: (P) Plan, (S) Source, (M) Make, (D) Deliver, (R) Return

    Lifecycle Management

    Global Value Chain

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    2013 Supply Chain Council. ALL RIGHTS RESERVED. | Sustainable Value Creation | Slide 10 | October 2013

    To Bridge the ,a" !ntegration of Sustainability and Core

    Business &eeds to a""en %cross the Value Chain

    The SCC xCOR Toolkit can be used as areference to start the integration from the Core

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    2013 Supply Chain Council. ALL RIGHTS RESERVED. | Sustainable Value Creation | Slide 11 | October 2013

    The xCOR Tool4it el"s to Bridge the ,a" and .nables

    the 5 Building Bloc4s of Sustainable Value Creation

    Value CreationStrategy

    SustainableProducts

    SustainableOperations

    EnterpriseArchitecture

    StakeholderCollaboration

    BusinessPlanning

    Continuous CostReduction

    Supplier & PartnerNetworks

    Product Strategy Value Chain Strategy Communication

    Strategy

    SCC xCOR Toolkit as Modeling Language

    Design Philosophie

    (Cradle to Cradle /Co-Creation) Lifecycle

    Management Launch Management

    Value Chain

    Configuration Source, Make,

    Deliver, ReturnPractices

    Agile Organization Metrics & Reports IT Systems

    Infrastructure

    StakeholderEngagement

    Obtain Voice of the

    customer Obtain Voice of the

    community

    End-to-end Valuechain transparency

    Planning Practices

    (Sales & OperationsPlanning / IntegratedBusiness Planning)

    Product CostReduction

    Operations Cost

    Reduction Environmental

    Impact Reduction

    Joint Innovation Business Continuity

    Supply Assurance Lead time Reduction

    1 2 3 4

    5 6 7 8

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    2013 Supply Chain Council. ALL RIGHTS RESERVED. | Sustainable Value Creation | Slide 12 | October 2013

    xCOR Su""orts the Transition 1ro Su""ly Chains

    To$ards !ntegrated Value Chains

    Sup

    plierprocesses

    Product DesignDCOR

    Customerprocesses

    Supply Chain SCOR

    Sales & SupportCCOR

    Product Lifecycle Management

    An invaluable source of knowledge, frameworks, metrics and

    benchmarks Eventually enabling your teams to make progress

    based on a common language and facts (instead of emotions)

    The SCC xCOR Value Chain Toolkit

    Pro

    duct

    SupplyC

    hain

    Cu

    stomer

    Em

    ployees

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    2013 Supply Chain Council. ALL RIGHTS RESERVED. | Sustainable Value Creation | Slide 13 | October 2013

    %""lying xCOR to the Value Creations Points Can

    el" to Bridge the ,a" 6 .xa"le+ Sourcing

    Source: shared.value.chain (2013)

    Review Areas

    ValueCreation Point

    SOURCE

    Economic

    Purchase Price

    Product Quality Supplier Delivery Performance

    Supplier Reliability

    Ecologic

    Depletion of local resources Impact on biodiversity

    Options for renewable sources

    Societal

    Working conditions of supplier Local impact of SOURCE

    process

    How xCOR can help

    Product

    Supplier inclusion intodevelopment process

    Lifecycle managementprocess

    Supply Chain

    Process templates

    Best practices for sourcing& supplier collaboration

    Joint metrics for economic,ecologic and societal KPIs

    Collaboration

    Mapping stakeholders andunderstanding of theirrequirements

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    2013 Supply Chain Council. ALL RIGHTS RESERVED. | Sustainable Value Creation | Slide 14 | October 2013

    xCOR can el" to Connect all 'ots* and to .nable

    Sustainability in the Core Business

    Sustainable Product (PD & LCM)

    Sustainable Operations (SCM)

    Innovation

    Use Phase &End-of-Life

    Raw Material& Services

    Your OrganizationSupplier Customer

    RETURN

    SOURCE MAKE DELIVER

    Innovation

    RETURN

    PLAN

    PLAN

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    2013 Supply Chain Council. ALL RIGHTS RESERVED. | Sustainable Value Creation | Slide 15 | October 2013

    Seeral Co"anies ae 'ecided to 7ead the 0ay

    To$ards Sustainable Value Creation

    Value CreationStrategy

    SustainableProducts

    SustainableOperations

    EnterpriseArchitecture

    StakeholderCollaboration

    BusinessPlanning

    Continuous CostReduction

    Supplier &Partner Networks

    1

    2

    3

    4

    5

    6

    7

    8

    CreatingShared ValueProgram

    Plan A

    Committment

    Energy SavingICsReducedImpacts duringUse Phase

    SustainableSupply Chain

    Sustainable

    Apparel & SC

    IntegratedScorecard

    Measuringsustainability in

    the Agro SC

    RegionalAdministrationDevelopmentPartnership

    Safe & Fair Labour

    Planning for AssetRecovery

    Demand-Supply

    Synchronization

    Logistics CostReduction

    Environmental P&L

    Empowering ruralwomenLocalized VanillaSC

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    2013 Supply Chain Council. ALL RIGHTS RESERVED. | Sustainable Value Creation | Slide 16 | October 2013

    Conclusion 6 Sustainable Value Creation &eeds to be

    'rien Through the Core Business

    1Change Perspective Drive sustainable value

    creation through the core business (Inside-Out)

    2 Collaborate for Opportunities Integrate

    Sustainability across the Value Chain

    3

    Get started - the xCOR toolkit gives you a

    excellent starting position. Add the 6th senseof business (Sustainability) into the Model

    going forward

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    2013 Supply Chain Council. ALL RIGHTS RESERVED. | Sustainable Value Creation | Slide 17 | October 2013

    1ind out ore in CSR und Value Chain /anageent* 6

    Sustainable Value Creation in %ction

    Springer Publishers, German Language, Publishing Date October 2013For more Information please visit http://bit.ly/1fTcrWg

    Independent

    CapitalManagement AG

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    2013 Supply Chain Council. ALL RIGHTS RESERVED. | Sustainable Value Creation | Slide 18 | October 2013

    T%&8 YO9

    Michael Dheur, shared.value.chain+49 170 768 58 [email protected]

    Dr. Ren Schmidpeter, Center for Humane Market Economy+49 173 255 48 59

    [email protected]