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SEGD.org

prepared by Joell Angel-Chumbley, MFA Kolar Design + University of Cincinnati, DAAP

Neeta Verma, University of Notre Dame SEGD Academic Task Force02.28.2018

Presentation Techniques

Overview

Pres

enta

tion

Tech

niqu

es

Presentations are used when the

designer /creative first introduces

and expounds on the idea that is being

delivered/communicated to a client/

target audience. The process that is

packaged within the presentation is

directed towards desired outcomes.

academia: emphasis on process

industry: emphasis on end product

Presentation Techniques require our

ability to tell an authentic story that builds

a relationship with our audience, utilizing

the most effective and appropriate tools

that engage and inspire.Martin Luther King Jr. (Photo by Julian Wasser)

Learning Outcomes

Pres

enta

tion

Tech

niqu

es

Understand your audience and client needs

academia: defined by teaching moments

understanding how to define audience,

exploring tools for assessing research

methods, ways of framing research and

the problem

industry: defined by experience moments

target audience definitions already in place;

greater emphasis on correlating audience

definition to client need

Develop content strategy [construction, plan]

Create the narrative [sequence of detailing

points to be covered]

Choose the language [rhetoric and vocabulary] Humber College donor wall, Entro Communications (top)

United Center interactive experience, Leviathan (bottom)

Learning Outcomes

Det

ailin

g &

Doc

umen

tatio

n

Establish the voice [posturing: authoritative;

prescriptive; informative; intriguing]

Identify the delivery [performance; style;

presence]

Define engagement [comprehension;

impact; response]

Determine the medium [technology]

Project outcomes [audience/consumer/

client/faculty/peer/students’ feedback]

academia: outcomes defined by faculty, peer

and student feedback; outcomes projected

industry: outcomes defined by consumer

behavior and testing Humber College donor wall, Entro Communications (top)

United Center interactive experience, Leviathan (bottom)

Case Studies per practice area

Pres

enta

tion

Tech

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es

Wayfinding Entro Communications

Fifth Avenue Place (selected drawings)

Brookfield Place (selected drawings)

Case Studies per practice area

Pres

enta

tion

Tech

niqu

es

Placemaking & Identity Acorn Sign Graphics, Designer: Chris Whitmore

Fabricator: Acorn Sign Graphics, Drawings: Keith Davis

Riverlights

Case Studies per practice area

Pres

enta

tion

Tech

niqu

es

Interactive Experience & Digital Content Leviathan

Selected projects

Case Studies per practice area

Pres

enta

tion

Tech

niqu

es

Exhibition Design Sergei Vasilov

Crew Camp (academic project)

Fashion Institute of Technology, MA Exhibition and Experience Design

Resources

Pres

enta

tion

Tech

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es

SEGD Talks

https://segd.org/hannah-anderson-focus

https://segd.org/jonathan-alger-disrupted-storytelling

https://segd.org/michael-shaub-audience-engagement

https://segd.org/siggi-bachmann-design-thinking-workshop

https://segd.org/gehshan-lessons-healthcare-wayfinding

https://segd.org/p-michael-anderson-content-development

https://segd.org/emily-webster-content-and-media-development

https://segd.org/jen-bressler-branded-environments-

placemaking-communities

https://www.linkedin.com/pulse/our-hero-storymapping-user-

experience-david-hall/https://jtbd.info/replacing-the-user-story-

with-the-job-story-af7cdee10c27

Hannah Anderson - Focus (SEGD 2017 Experience Miami)Kolar Design

Resources

Pres

enta

tion

Tech

niqu

es

Blogs

https://www.donnalichaw.com/blog/2015/1/14/who-is-telling-the-best-product-brand-and-experience-stories

http://blog.teamtreehouse.com/10-kick-ass-presentation-techniques

http://www.lifehack.org/articles/communication/4-effective-presentation-techniques.html

https://www.participoll.com/powerpoint-presentation-tips/

https://www.businessesgrow.com/2015/10/27/effective-presentation-techniques/

https://www.pinterest.com/explore/presentation-techniques/?lp=true

https://www.businessballs.com/communication-skills/presentation-skills-and-techniques-149

https://moz.com/blog/6-techniques-dramatically-upgrade-quality-presentation

http://blog.visme.co/7-storytelling-techniques-used-by-the-most-inspiring-ted-presenters/

https://www.forbes.com/sites/carminegallo/2012/10/04/11-presentation-lessons-you-can-still-learn-from-steve-jobs/#2a4c6017dde3

MOZ - 6 Techniques to Dramatically Upgrade the Quality of Your Presentation

Donna Lichaw - Find Your Story. Build Your Story

Resources

Pres

enta

tion

Tech

niqu

es

TED Talks

https://www.ted.com/talks/nancy_duarte_the_secret_structure_

of_great_talks

https://www.ted.com/talks/joe_sabia_the_technology_of_

storytelling

https://www.ted.com/talks/andrew_stanton_the_clues_to_a_

great_story

https://www.ted.com/talks/shekhar_kapur_we_are_the_stories_

we_tell_ourselves

https://www.youtube.com/watch?v=NUXkThfQx6A

https://www.ted.com/talks/julian_treasure_how_to_speak_so_

that_people_want_to_listen

Ted Talk

Steve Jobs - Presentation Zen

Resources

Pres

enta

tion

Tech

niqu

es

Books

Books on Building Successful Presentations

https://www.donnalichaw.com/the-users-journey/

Presentation Zen Design: Simple Design Principles and Techniques

to Enhance Your Presentations (2nd Edition) (Graphic Design &

Visual Communication Courses) Paperback – December 15, 2013;

by Garr Reynolds

Resonate: Present Visual Stories that Transform Audiences 1st

Edition by Nancy Duarte

The Visual Display of Quantitative Information 2nd Edition by

Edward R. Tufte

The Graphic Designer’s Business Survival Guide Paperback –

December 12, 2012 by Lawrence J. Daniels

How to be a Presentation God: Build, Design, and Deliver

Presentations that Dominate 1st Edition by Scott Schwertly

TED Talks Storytelling: 23 Storytelling Techniques from the Best

TED Talks Kindle Edition by Akash Karia

slide:ology: The Art and Science of Creating Great Presentations

Aug 12, 2008 by Nancy Duarte

HBR Guide to Persuasive Presentations (HBR Guide Series)

(Harvard Business Review Guides) Paperback – October 2, 2012 by

Nancy Duarte

Made to Stick: Why Some Ideas Survive and Others DieJan 2, 2007

by Chip Heath and Dan Heath

Presentation Zen: Simple Ideas on Presentation Design and

Delivery (2nd Edition) (Voices That Matter) Paperback – December

18, 2011 by Garr Reynolds