Presented by “Taifur Rahaman”

Corporate Social Responsibility

Introduction

Grameen phone ,widely known as gp,is the leading telecommunication service provider in bd.

It is a joint venture enterprize between Telenor and grameen telecom corporation,a non profit sister

concern of internationally acclaimed microfinance organization and community development

bank,Grameen bank

Telenor owns 55.8%,grameen telecom 34.2% and 10% publicly held

Largest network

Largest subscrib

ers 10000 base station in more than 7000 location More than 37.7 million customers

Gp initiated its journey at the year of 1996

Idea of initiating gp mobile services 1st conceived by Iqbal Quadir,

Gp started operation at the year of 1997

Slogan:stay close

Grameenphone was the first company to introduce

GSM technology in Bangladesh

Grameenphone was the first mobile operator in Bangladesh to offer EDGE services to its subscribers.

PIONEERS

First introduced Pre-paid services,24-hour call

center and valu added services

WHAT I

CSR?

CSR is about how company manage the business process to produce an overall positive impact in society.

CSR means business for mankind

It evaluates the liability of big corporation for society

components

Corporate Governance

,Business

Ethics

Workplace & labour relations

Supply Chain

Customers

Affirmative action/good practices

Environment

Community

Corporate social responsibility

of grameen phone

The main objective of grameenphone from it’s very beginning is to connect people all over the country including the people in remote and rural areas. Besides connecting people it also has some visions, goals, initiatives and focus areas as a part of csr.

OBJECTIEVS goalsvisions

visions

To be recognised as the most socially responsible mobile operator in Bangladesh and in the corporate sector.

goals

Create *shared value for Grameenphone and society through mobile technology

Integrate responsible business practices in all operations

Maximize the enabling effect of mobile telecommunications Promote enviornment friendly products and services Minimize carbon footprint

*shared value:

Gp takes three focus areas & two social initiatives to reach their goals & visions initiatives to visions

3 focus areasHealthEducation Environment

Grameen phone’s initiatives regarding health

NID awareness campaignMobile for health(m4h)More than 107 million healthcare services for underprivileged pregnant mothers and infantFree eye support for around 28,780 peopleBlood donation project for underprivileged thalassaemia patients

Grameen phone’s initiatives regarding health Establishment Blood Bank at bogra for underprivileged patients.Awareness building on health issues-AIDS,national immunization day.

Gp‘s initiatives on education

Online school

Scholarship

Alokdeep:non-formal school cum cyclone centre

Gp‘s initiatives on education

Online school:it means a remote school in connected with a sub-urban school in Dhaka where the teacher conduct the class using video conferencing technology.

Scholarship: GP takes grameen shikka scholarship management for underprivileged meritorious studentsAlokdeep: non-formal school cum cyclone shelters when natural calamities strikes, it otherwise willact as a place to provide non-formal primary education.

Gp‘s initiatives on environment

Click green project: It’spurpose is to create climate and environment awareness among the employees of Grameen phone and encourage them to become active agents of sustainable and equitable development. Community power

project :Set up wind turbines and solar panel in areas out of electricity

Climate change programme&

Social initiatives

Community Information Center: It provides internet facilities for rural people

Village Phone: It provides a good income earning opportunity to more than 2,10000 people mostly women.

Other social initiatives Other Social Initiatives

oInformation boats with digitized livelihood contents and internal access for remote riverine communities

oProud sponsor of Bangladesh Special Olympics team

oEmployment opportunity to acid survivors

oEmergency relief effort in natural calamities

Review

Some criticize csr because:

Business are owned by their shareholders-money spent on csr by managers is theft of the rightful property of the owners.

some company is too busy surviving hard times to do this ,they cann’t afford csr.

Some say that it’s the responsibility of the politicians.it’s not corporate concern.

Corporations don’t care –they’re just out to screw the poor and the environment to maximize their profit.

Some corporations don’t consider csr as wast their time

Recommendation for better services

oMaximizing the customers satisfaction must be taken as 1st priority.

oAfter achieving customers satisfaction gp should try for betterment of society with their existing social project and upcoming project.

oGp also has to ensure their employees’ rights.

oHas to cope with changes and update their services.

oGP should make their current social project and more effective by regular supervising.

Conclusion

We all hope that gp will remain close to the people in upcoming years as it motto says.

But it should run it’s business and other activities like csr maintaining the country’s all laws,rules,regulations and procedures.

oIt also has to ensure accountability through audit and others accountability programmes.

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