grameen phone project

WELCOME TO

OUR PRESENTATION

Topic :

Projecton

Grameen Phone

Prepared By Jasfia Khanam Fama - 133200105

SUBMITTED TO:

MD. ASHADUZZAMANASSISTANT PROFESSOR, FBA

EASTERN UNIVERSITY

Telecommunication sector in Bangladesh

• The Telecommunications Services is economic sector consists of companies engaged in fixed-line and wireless telecommunication networks for voice, data and high-density data.

• The term telecommunications cover huge variety of technologies that send information over long distances.

• Bangladesh is one of the poorest, most heavily populated countries in the world.

• Telecom is a fast changing dynamic sector.

Telecom policy making service in Bangladesh: • Bangladesh Govt. announced the national Telecom Policy

1998 there are seventeen operators in Bangladesh.• Among these six are most popular operators:

Grameen Phone Limited (GP)

Banglalink Digital Communication(Banglalink)

Axiata Bangladesh Limited(Robi)

Airtel Bangladesh Limited (Airtel)

Teletalk Bangladesh Limited (Teletalk)

Pacific Bangladesh Telecom Limited (Citycell)

Grameen phone an Introduction

• Grameen phone is the largest and the fastest growing cellular telephone network in Bangladesh.

• It has started operations on March 26, 1997.• Now With more than 50 million subscribers (as

of February 2015), Grameen phone is the largest mobile phone operator .

History and milestone of the Grameen Phone Company:• The idea of providing universal mobile phone access throughout Bangladesh,

including its rural areas, was originally conceived by Iqbal Quadir.

• He was inspired by the Grameen Bank microcredit model and envisioned a business model where a cell phone can serve as a source of income.

• Quadir traveled back to Bangladesh from US after meeting and successfully raising money from New York-based investor and philanthropist Joshua Mailman, and worked for three years gaining support from various organizations including Nobel Peace Prize laureate Muhammad Yunus of Grameen Bank and the Norwegian telephone company, Telenor.

• He was finally successful in forming a consortium with Telenor and Grameen Bank to establish Grameenphone. Quadir remained a shareholder of Grameenphone until 2004.

Journey of Grameen PhoneNovember 28th 1996

Grameen Phone was offered a cellular license in Bangladesh by the Ministry of Posts and Telecommunications, Government of the People's Republic of Bangladesh.

March 26th 1997 Grameen Phone launched its service on the Independence Day of Bangladesh.

November 5th 2006 After almost 10 years of operation, Grameen Phone has over 10 million subscribers.

September 20th2007 Grameen Phone announces 15 million subscribers.

November 30th 2009 After almost 10 years of operation, Grameen phone has over 10 million subscribers

2012:

Awarded license for 2G operation for 15 years effective from November 2011; two new affordable packages ‘Amontron’ and ‘Nishchinto’ were launched, 10-second pulse was introduced; A GP App was launched to facilitate mobile self service; Reached 40.02 million subscribers.

2013:

• Start WiFi zone based internet service in Banani and Gulshan.• Reached 47.01 million Active subscribers Introducing Smart phones with connection. • Awarded license for 2G operation for 15 years effective from November 2011; two new

affordable packages „Amontron‟ and „Nishchinto‟.

Company overviewOwnership structure:• shareholders of Grameen phone contribute their unique, in-depth

experience in both telecommunications and development.• It is a joint venture between Telenor and Grameen Telecom

Corporation, a non-profit sister concern of the microfinance organization and community Of Grameen Bank.

• Telenor, the largest telecommunications company in Norway, owns a 55.8% share of Grameen phone,

• Grameen Telecom owns 34.2% and the remaining 10% is publicly .

• Mission:

“We are here to help our customers”.

• Vision:

• “Empower societies”

Competitors:• Grameen Phone :Approximately 51.60 million or 5 core 16 lakh subscribers. • Banglalink:Banglalink Digital Communication Limited; previously known as Orascom Telecom

Bangladesh Limited. In 2005 Orascom Telecom Holding acquired Sheba Telecom and gave a new trading name Banglalink. By 2015 itr holds approximately 31.50 million subscribers.

• Robi:Robi is a dynamic and leading countrywide GSM communication solution provider. It

is a joint venture company between Axiata Group . Axiata (Bangladesh) Limited, formerly known as Telekom Malaysia International (Bangladesh), strateded its operation in 1997 under the brand name Aktel service provider in Bangladesh in early 2008, Later, on 28th March, 2010 the company started its new journey with the brand name Robi. Now Approximately 26.40 million subscribers in robi.

• Airtel:

Airtel Bangladesh is the sixth mobile phone carrier to enter the Bangladesh market, and launched commercial operations on May 10, 2007. Approximately 7.90 million subscribers are used it now.

• Teletalk Bangladesh Ltd. (TeleTalk):

TeleTalk is a state-owned mobile phone company in Bangladesh. TeleTalk started operating on 29 December, 2004. It is a Public Limited Company of Bangladesh Government, the state-owned telephone operator. Teletalk is the first mobile operator who serve 3rd generation network service in Bangladesh. Approximately 3.92 million subscriber used it.

• Citycell:

Citycell (Pacific Bangladesh Telecom Limited) is the first mobile communications company of Bangladesh. It is the only CDMA network operator in the country .Approximately 1.26 million or 12 lakh 60 thousand subscribers use it.

1.44% 2.08%

27.59%

42.74%

19.08%

7.06%

Market Share

Teletalk Citycell

Banglalink GrameenPhone

Robi Airtel

Shortcut overview• GrameenPhone is situated at Bashundhara Residential Area.

• It have around 14 buildings in Gulshan area which was the previous headquarter of GrameenPhone office. Headquarters are located in Dhaka.

• Its the largest of six mobile operators in the country.

• 53.129 million 53.129 million mobile subscriptions.

• 4234 employees .

• Grameen phone is listed on the Dhaka Stock Exchange (DSE) Ltd. and the Chittagong Stock Exchange (CSE) Ltd.

• CEO: Rajeev Sethi.

Its value adding services

• Grameen phone now provides voice, data and other value added services on prepaid and contract bases.

• Grameen phone has been a pioneer in bringing innovative mobile-based solutions to Bangladesh.

• Health line, a 24 hour medical call centre manned by licensed physicians.• Other innovations include Study line, providing education related information.• call centre-based service• Mobi-cash, for electronic purchase of train and lottery tickets,• Bill pay, for paying bills through mobile phones and• over 500 community information centers across Bangladesh.

Products:

7ps of Marketing Mix:• 1.Product :• As mobile telecast get the services, customers need to buy SIM card

or RIM card.• The tangible products of the industry are mobile sets & Internet

modem. • 2.Place:• They have their own customer care centers almost important areas

of all the different regions of the country. • Mobile SIMs are available in many mobile accessories & stationary

stores .

3.Promotion • In the case of promotion, mobile companies are very hard

line.• They place their ads in every possible media - from TV to

radio, from print media to Internet• From the body of the buses to bill board etc.• 4.Process• Process of telecom service is anxious with the planning,

development, implementation, documentation and review of systems.

6.Physical evidence:Physical evidence is the material part of its service.it includes:• Packaging, Internet/web pages and • Paperwork (such as invoices, tickets and dispatch

notes).etc.7.People:• The employees of the most important element of any

service or experience. people play an important part in the customer relationship.

SWOT Analysis• Good Owner Structure • Market Leader • Network Availability Brand Name of Grameen Image • Financial Soundness • Skilled Human Resource • Effective Support Organization • Access to the Widest Rural Network through Grameen Bank • High Ethical Standard

Strengths •Culture Gap •Complicated Pricing Structure •Incomplete Messages through Promotional Activities •Problem Contained Offers •Different Departments are not working together

Weaknesses

•Economic Growth of Bangladesh •New and Better Interconnect Agreement •Huge Demand for Telecom Services •Increased Intentional Activities in Bangladesh •Declining Prices for Handsets •New International Gateway •Flexibility of Mobile Phone

Opportunities

•More Rigid Government Regulations •Upgraded Technology Used by Competitors •Political Instability •Devaluation of Taka •Risky Position of Valuable Resource •Non co operation of Government for the Revenue of BTTB ‐ ‐

Threats

Financial Information:

Operational resultsMillion in BDT

2014 2013 2012

Revenue 1,02,663 96,624 91,920

Operating Profit

36,896 33,199 33,675

Profit before tax

34,855 32,852 30,193

Net Profit after tax

19803 14,702 17,505

• Revenue increases:66,039• Operating profit increases:3697• And net profit increased by

5,0101.

Financial Position in million BDT

Paid-up Capital 13,503 13,503 13,503

Shareholders' equity 31,365 31,141 35,485

Total assets 130,673 135,221 117,665

Total liabilities 99,308 104,080 82,207

Current assets 14,865 16,993 14,005

Current liabilities 61,402 78,580 63,060

Financial Ratios

2014 2012 2012 Description

Current Asset

0.24 0.22 0.22 Current asset increased in 0.02

Current Liability

0.95 0.55 0.16 Current liability increased 0.40

Debt to Equity

36% 34% 37% Debt equity decreased compared to2012 but increased compared to2013

Operating Profit Margin

19% 15 % 19% Operating profit margin increased compared to 2013 but same as 2012

Net Profit Margin

63% 44% 47% Net profit margin increased

Return on Equity

15% 12% 15% Return on equity increased compared to 2013 but same as 2012

Survey AnalysisUsers' response about using mobile phone:

Users' response about using mobile phone

Frequency Percent Valid Percent Cumulative

Percent

Valid

yes 19 95.0 95.0 95.0

4.00 1 5.0 5.0 100.0

Total 20 100.0 100.0

Respondents given their opinion about using mobile phone and 95% of he respondents use it.

Which Telecom brand respondents use

Which Telecom brand Respondents use


Percent

Valid

Grameen phone 11 55.0 55.0 55.0

Airtel 4 20.0 20.0 75.0

Robi 2 10.0 10.0 85.0

Teletalk 3 15.0 15.0 100.0

Total 20 100.0 100.0

Most of the respondent from our project report responses that 55% of them use Grameen phone and 20% use Airtel , Robi 10% and Teletalk 15% of the total respondents .

Which Package is you use

Which Package is you use


Percent

Valid

Prepaid 16 80.0 80.0 80.0

Postpaid 4 20.0 20.0 100.0

Total 20 100.0 100.0

80% of the total respondents said that they used prepaid package and another 20% are used postpaid packages.

Cheaper telecom brand according to call rate is

Cheaper telecom brand according to call rate is


Percent

Valid

Grameen phone 10 50.0 50.0 50.0

Airtel 3 15.0 15.0 65.0

Robi 1 5.0 5.0 70.0

Banglalink 5 25.0 25.0 95.0

Teletalk 1 5.0 5.0 100.0

Total 20 100.0 100.0

Maximum respondents comments that they uses Grameen phone as their first choice because it is much cheaper compared to others.

Do You like internet connection in mobile phone

Do You like internet connection in mobile phone


Percent

V

a

l

i

d

Yes 19 95.0 95.0 95.0

4.00 1 5.0 5.0 100.0

Total 20 100.0 100.0

95%respondent said that ,yes, they like to use internet connection in mobile and only 5% of the respondents refuse it.

Do you support increasing VAT during call charge

Do you support increasing VAT during call charge


Percent

Valid

Yes 6 30.0 30.0 30.0

No 14 70.0 70.0 100.0

Total 20 100.0 100.0

Almost 70% of the respondent comment that they don’t want extra VAT in call charge rate and 30% of them are agreed with it the increase of extra VAT charge.

Which mobile Phone operator will you prefer for internet service

Which mobile Phone operator will you prefer for internet service

Frequenc

y

Percent Valid Percent Cumulative

Percent

Valid

Grameen

phone13 65.0 65.0 65.0

Airtel 4 20.0 20.0 85.0

Teletalk 3 15.0 15.0 100.0

Total 20 100.0 100.0

65% of the respondent prefer to choose Grameen phone and 15% respondents choose Airtel and 15% respondents choose Teletalk for internet service.

Do you feel disturb when customer care officer text or call to inform for different packages

Do you feel disturb when customer care officer text or call to inform for different packages

Frequen

cy

Percent Valid

Percent

Cumulative

Percent

Valid

Strongly agree 5 25.0 25.0 25.0

Agree 6 30.0 30.0 55.0

Neuteal 4 20.0 20.0 75.0

Disagree 4 20.0 20.0 95.0

Strongly

Disagree1 5.0 5.0 100.0

Total 20 100.0 100.0

From the questionnaire we have distributed to the respondents 30% of them agreed that they fill disturb for unnecessary call and massages from customer care service office and other 20% neutral , 20% disagreed and 5% strongly disagreed about it.

Do you like Grameen Phone network

Do you like Grameen Phone network


Percent

Valid

Strongly Agree 9 45.0 45.0 45.0

Agree 6 30.0 30.0 75.0

Neutral 4 20.0 20.0 95.0

Strongly

Disagree1 5.0 5.0 100.0

Total 20 100.0 100.0

Almost 45% of the respondents strongly agreed, 30% respondent agreed 20% are neutral and 5% strongly disagreed about the fact that they like Grameen phone network.

Do you satisfy with its value added service (music, entertainment & balance transfer)

Do you satisfy with its value added service (music, entertainment and balance transfer)

Frequenc

y


Percent

Valid


Agree 8 40.0 40.0 70.0

Neutral 4 20.0 20.0 90.0

Strongly

Disagree2 10.0 10.0 100.0

Total 20 100.0 100.0

40% of the respondent agreed 30% strongly agreed, 20% are neutral and 10% respondent are satisfy with its value added service (music, entertainment and balance transfer).

Cultural function sponsoring by Grameen phone are organized on these days

Cultural function sponsoring by Grameen phone are organized on these days


Percent

V

a

l

i

d


Agree 10 50.0 50.0 80.0

Neutral 4 20.0 20.0 100.0

Total 20 100.0 100.0

50% of the agreed that Cultural function sponsoring by Grameen phone are organized on these days and others 30% strongly agreed and 20% neutral about it.

Are you satisfied with Grameen Phone Packages

Are you satisfied with Grameen Phone Packages

Frequenc

y


Percent

Valid


Agree 3 15.0 15.0 40.0

Neutral 7 35.0 35.0 75.0

Disagree 4 20.0 20.0 95.0

Strongly

Disagree1 5.0 5.0 100.0

Total 20 100.0 100.0

Maximum of our respondents neutral about that they are satisfied with Grameen Phone Packages and other 25% respondents are strongly agreed and 5% strongly disagreed about it.

I will use Grameen phone throughout my life time

I will use Grameen phone throughout my life time


Percent

Valid


Agree 7 35.0 35.0 55.0

Neutral 8 40.0 40.0 95.0

Disagree 1 5.0 5.0 100.0

Total 20 100.0 100.0

20% respondent strongly agreed ,35% of the respondent agreed 40% of them neutral and 5% of them disagreed that they are using Grameen phone throughout their life time.

I will recommend other people to use it

I will recommend other people to use it

Frequenc

y

Percent Valid

Percent

Cumulative

Percent

Valid


Agree 6 30.0 30.0 55.0

Neutral 4 20.0 20.0 75.0

Disagree 4 20.0 20.0 95.0

Strongly

Disagree1 5.0 5.0 100.0

Total 20 100.0 100.0

From our project survey it is found that 25% of the respondents strongly agreed , 30% respondent agreed, 20% respondent neutral ,20% disagreed and 5% of the respondent strongly disagreed that they will recommend other people to use it.

FindingsWe have distributed 20 questionnaire to the respondent for the project of

Grameen phone and we have find out the following things:

• Grameen phone is the largest mobile phone operator in the country. • Majority of the people are started to use Mobile phone after SSC.

• Majority of the respondent use Grameen phone as their first choice.

• All most all of the respondents are using prepaid packages.

• Maximum of the respondents are like Grameen Phone network.

• Maximum of the people will use it for their life time.

• Maximum of the people will recommend others to use it.

• 50% of the respondent said that they the existing advertisement is enough to draw attention of the customer.

• Maximum of the respondent are satisfied by using Grameen phone.

CONCLUSION:

• In a country, telecommunications play a significant role in economic and social development.

• Grameen Phone is the first leading cell phone companies in Bangladesh.

• Grameen Phone believes in service, a service that leads to good business and good development.

• Completion is always on the lookout for new ideas and schemes.

• Grameen phone Company is still a growing company in spite of all the success it has achieved so far.

Bibliography:

• GrameenPhone website: www.grameenphone.com• GrameenPhone ltd. annual report: 2011, 2012 • BTRC website: www.btrc.gov.bd • GrameenPhone investor portal: http://investor-relations.grameenphone.com/IRPortal/Admin/PageDetails/?

id=1 • Organization structure: http://grameenphone.com/about-us/corporate-information/corporate-governance/

organization-structure • nternet packages: http://www.grameenphone.com/products-and-services/internet/internet-packages• Roknuzzaman, M. (2006, August 10). A survey of Internet access in a large public university in Bangladesh.

International Journal of Education and Development using ICT [Online], 2(3). Available: http://ijedict.dec.uwi.edu/printarticle.php?id=195&layout=html

• Telenor website: http://www.telenor.com/about-us/telenor-at-a-glance/ • Banglalink website: www.banglalinkgsm.com • Robi website: www.robi.com.bd • Airtel website: www.bd.airtel.com • Citycell website: www.citycell.com • Teletalk website: www.teletalk.com.bd • •

http://www.grameenphone.com/

http://www.grameenphone.com/products-and-services/internet/internet-packages

http://ijedict.dec.uwi.edu/printarticle.php?id=195&layout=html

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