presentation on blackberry
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TRANSCRIPT
GROUP NO.4
Fatima Asghar BB-10-01
Waqar Akhtar BB-10-02
Usama Shahzad BB-10-15
Saira Ejaz BB-10-21
Seema Naz BB-10-27
Meher Ghousia BB-10-31
Waheed-ul-hassan BB-10-54
Waseem Akhtar BB-10-70
CONTENTS
RESEARCH IN MOTION HISTORY/EVOLUTION OF MAJOR BLACKBERRY
MODELS WHAT CAN YOU DO WITH A BLACKBERRY? KEY FEATURES OF BLACKBERRY SYSTEM SOME RECENT BLACKBERRY MODELS HOW BLACKBERRY TECHNOLOGY WORKS? COMPARISON OF ALTERNATIVE TECHNOLOGIES BLACKBERRY’S TABLET PC PLAYBOOK ANNOUNCED BLACKBERRY SERVICES BEING OFFERED BY
DIFFERENT TELECOMMUNICATION COMPANIES IN PAKISTAN
TESTIMONIALS FREQUENTLY ASKED QUESTIONS
RESEARCH IN MOTION
Telecommunication and wireless device company.
Designer, manufacturer and marketer of innovative wireless solutions for mobile communications.
E-mail, phone, SMS messaging, Internet and intranet-based applications.
HISTORY
Founded in 1984 in Waterloo, Ontario, by Mike Lazardis
Lazardis serves RIM as its President, and co-CEO along with Jim Balsillie
For several years the company worked for industrial automation
By 1991, RIM was developing software to support a complete wireless e-mail system
It also produced a software developer's kit (SDK)
1996, manufacturers started focusing on developing smart pagers
RIM's pocket-sized smart pagers let users exchange pages, e-mail, and Internet messages via either network
Released commercially in 1997, was the Inter@ctive pager.
PRODUCTS OF RESEARCH IN MOTION
1) INTER@CTIVE PAGER:
Introduced in 1995
Also known as the RIM-900
Introduced wireless users to
• peer-to-peer Delivery sending faxes
• Text and speech messages
• telephone
2) BlackBerry The other line of RIM products is the popular
BlackBerry
- BlackBerry is an “always on” wireless solution which enables easy remote access to email, calendar functions and corporate data.
Additional features:
-An inbuilt telephone -Web access via WAP
BlackBerry uses:-GPRS -High-speed wireless data networks
HOW BLACKBERRY GOT ITS NAME?
The tiny keys on RIM's older devices resembled a group of seeds
The team then considered a variety of seeded fruits and vegetables before ultimately deciding on "BlackBerry”
Plus, RIM's devices were largely colored black
HISTORY/EVOLUTION OF MAJOR
BLACKBERRY MODELS
PAGER MODEL
The first BlackBerry device was a two-way pager
Called the ‘850’
Introduced in 1999
Was NOT a full-service phone
Had HTML capabilities
5000 AND 6000 SERIES BLACKBERRY PHONES (MONOCHROME JAVA
BASED MODELS)
Released around 2002
First Blackberry phones to run Java to transmit data (including e-mail)
over the 2G network
Monochrome phones
Geared towards the business professionals
7000 SERIES BLACKBERRY
PHONES (FIRST COLOUR MODELS)
First coloured Blackberry
For a more PC-like experience when connecting to Internet
16 MB models
7290 was the first model that offered Bluetooth
7100 SERIES BLACKBERRY PHONES
(FIRST SURETYPE MODELS)
Predictive texting with 2 keys per button, instead of QWERTY keyboard
First phones to really be marketed to the average consumer rather than to the business professional
8000-9000 SERIES BLACKBERRY
(RECENT CONSUMER MODELS)
Aggressively marketed to the average consumer
Features:
• Built-in cameras
• Wi-Fi
• microSD memory card slots etc
OUTSTANDING MODELS WITHIN THIS SERIES
INCLUDE
Pearl Curve Bold Storm
BlackBerry was primarily the tool of high-powered business professionals
Now it is no longer solely for professionals
Average user is interested in the using smartphones to for tasks:
• accessing the Internet
• connecting to GPS
• and taking/sharing photos with the phone
The BlackBerry Ad. which shows the entry and spread of average consumer users in the market
WHAT CAN YOU DO WITH A BLACKBERRY?
STAY CONNECTED WITH YOUR E-MAIL
Email is automatically “pushed” to your handheld
User can:
Receive copies of all email
Reply, forward, save and delete mail from your inbox
Compose new email using the handheld address book
View attachments
Add, remove or rename folders right from their smartphone
STAY ON TOP OF YOUR CALENDAR,
TASKLIST AND ADDRESS BOOK
Changes you make to your handheld calendar are automatically updated on your desktop calendar and vice versa
User can:
Initiate, accept or decline meetings
Invite attendees
A professional can do free/busy lookup
Likewise, Blackberry’s tasklists and contact information automatically stays up-to-date with the information on their computers
MAKE PHONE CALLS, ACCESS VOICE SERVICES & EXCHANGE TEXT MESSAGES
Hands free conversation allows multi-tasking
Voicemail, call waiting, conference calling and call forwarding
Exchange text messages with other SMS-enabled devices
ACCESS WEB BASED INFORMATION SERVICES
Retrieve information from WAP enabled websites:
• Up-to-date stock
• Quotes
• News
• Travel
• Entertainment media and weather reports
Own browser but other browsers (e.g) Opera Mini can also be downloaded
ACCESS CORPORATE DATA
Extend enterprise applications
- Important applications, intranet or Internet sites
- Inventory updates and scheduling information
- Billing, order and account data
DOCUMENT AND FILE ACCESS
Users can
Find local and remote files and open, view, edit save, or email files directly from their BlackBerry® smartphone, to colleagues and customers while on the go
Files formats such as: JPEG, Adobe® PDF, Microsoft® Word, Microsoft® Excel® and Microsoft® PowerPoint®
INSTANT MESSAGING
Web-based instant messaging, (e.g) Windows live messenger or Yahoo messenger.
Enterprise instant messaging; A business firm’s own local instant messaging service.
BlackBerry® Messenger
BLACKBERRY MESSENGER
Allows real-time communications between BlackBerry Smartphone users.
Add contacts
Send and receive messages with unlimited length.
Create discussion or chat groups; so that multiple BlackBerry devices communicate in a single session
Choose a personal BBM display picture and status.
Real-time confirmations when messages are delivered and read.
Share photos, videos and more with multiple contacts at once
SOCIAL NETWORKING
Social networking applications are available for BlackBerry® smartphones that provide access to Facebook®, Flickr™ or MySpace® on the go
HAVE ALL THE DIRECTIONS
Built-in GPS on hand with BlackBerry® Maps
BLACKBERRY APP WORLD
Such applications may include:
Language translators
Games
Radio
Weather reporter
KEY FEATURES OF BLACKBERRY SYSTEM
INTEGRATION WITH EXISTING
CORPORATE EMAIL ADDRESS
BlackBerry acts as a wireless extension of your Microsoft Outlook e-mail mailbox
You only have one mailbox to manage
PUSH TECHNOLOGY
Designed to deliver messages and information to BlackBerry® smartphones in seconds
BlackBerry Enterprise Server
New e-mail, Calendar updates, etc.
USER
pushes
For a professional user
BlackBerry internet Server
E-mails, notifications of social networks and instant messaging
USER
pushes
Individual personal user
PUSH TECHNOLOGY
ALWAYS ON
User doesn’t need to connect to the internet, it is always on
There is no need to dial in to check for new messages
PRACTICAL, EASY TO USE HANDHELD DEVICE
No need to attach to an external modem or telephone line
A full keyboard which makes data entry much simpler
a Thumb operated trackwheel which operates much like a computer mouse
Easy to read backlit monochrome or full color screen
CENTRALISED MANAGEMENT AND SECURITY
The BlackBerry Enterprise Server supports an industry-leading security standard called Triple DES
Sending and receiving confidential information wherever you go
The server software and Microsoft Exchange allow centralized management and support
INTEGRATED MOBILE PHONE
Telephone and email services
BlackBerry can reduce the need for user to carry a separate mobile phone, pager and PDA
Media player, camera, e-reader, GPS system etc
Advanced technology that provides a faster typing experience
TYPING TECHNOLOGIES
SURETYPE TECHNOLOGY
An innovative keyboard technology
Traditional phone keypad + QWERTY keyboard
Compose messages using single-handed operation
Includes intuitive software with a word list of over 35,000 words
SUREPRESS TECHNOLOGY
Fingertip becomes the cursor
Prevention of accidental opening of applications
OPERATING SYSTEM FOR BLACKBERRY
BlackBerry OS
Developed by RIM
The OS 6 is the latest
BLACKBERRY DESKTOP MANAGER
SOME BLACKBERRY MODELS
BLACKBERRY STORM 9550
BLACKBERRY PEARL 9100
BLACKBERRY CURVE 8900
BLACKBERRY BOLD 9700
BLACKBERRY STYLE 9670
BLACKBERRY TORCH 9800
COMPARISON OF ALTERNATIVE TECHNOLOGIES
IPHONE VS. BLACKBERRY
iPhone 3G SIZE: - Slim
OPERATING SYSTEM - Functional Mac OS X
Unix-based computer system
KEYBOARD AND USER INTERFACE
- Virtual keyboard
BlackBerry Bold
- Not slim, but larger keyboard
- Blackberry’s own software
- Real buttons
iPhone 3G FEATURES OFFERED
- Has an edge on the multimedia features
BUSINESS USE
- Needs more testing with its security
- No push e-mail
BlackBerry Bold
- Photo and video editing and sharing features not originally offered
- Perfect desktop extension, with better security
- Specializes in push e-mail
iPhone 3G (16 GB)
TARGET MARKETS
- Those individuals who favour media
PRICE
- Rs. 45,000
BlackBerry Bold (16 GB)
Initially it was for professionals only, but now also popular among average consumers
- Rs. 38,000
IPHONE AND BLACKBERRY’S RIVALRY
BLACKBERRY PEARL 8110 VS. NOKIA E52
VS.
NOKIA E52
Price:Rs. 21,200
NOKIA E52
BLACKBERRY PEARL 8110
Click icon to add picture
Price:Rs. 21,200
PEARL 8110
BLACKBERRY STORM(9500) VS I-MATE(9502)
vs.
vs.
-No secondary (front facing) camera-Virtual keyboard-Display size 3.25 inches- Battery Talk time: Up to 5 h 30 min-Push e-mail -Price: Rs. 55,000
-Secondary camera present-QWERTY physical keyboard-Display size: 2.8 inches- Battery Talk time: up to 4 h 20 min- No push e-mail- Price: Rs. 67,000
I-MATE
COMPARISON BETWEEN ANDROID AND BLACKBERRY OPERATING SYSTEM
ANDROID (OPEN SOURCE, APACHE)
The software suite includes:
• Maps, Calendar, and Gmail, and a full HTML web browser
Third-party applications also available via the Android Market
Six releases; Android 1.0, 1.5, 1.6, 2.0, 2.1 and 2.2
RIM BLACKBERRY OS (CLOSED SOURCE,
PROPRIETARY)
The operating system
• Provides multi-tasking
• Supports specialized input devices; the trackwheel, trackball, the trackpad and touchscreen
• Supports corporate email
• Allows complete wireless activation
• Synchronization with Microsoft Exchange
Releases of BlackBerry OS have reached OS 6 from OS 1
Android BlackBerry
VISUAL COMPARISON
BLACKBERRY’S TABLET PC
“PLAYBOOK” ANNOUNCED
PLAYBOOK
First all business centric Tablet PC in the market
7-inch wide screen
Both rear and front cameras
HD display
Both WiFi and Bluetooth connectivity features
QNX software
FEATURES OF TABLET PC
Ground breaking speed
Web without limits
Video conferencing
Best in class media
Portable and super convenient
Rich application ecosystem
AMPLIFY YOUR BLACKBERRY EXPERIENCE:
Pair BlackBerry® PlayBook™ with a BlackBerry smartphone* via secure Bluetooth® connection for full access to:
• Push technology
• Email, calendar, BBM™, tasks, documents and more
• BlackBerry security and data efficiency
BLACKBERRY SERVICES BEING OFFERED BY DIFFERENT TELECOMMUNICATION COMPANIES IN PAKISTAN
MOBILINK BLACKBERRY
PACKAGE PLAN
BLACKBERRY CHARGES
BIS (Business internet service)
Rs. 1000 per month Line Rent
Optimail Rs. 200 per month Optimail Line Rent Plus 10 paisa per KB
TELENOR BLACKBERRY
Rs. 1,000 + tax (monthly fee)
Additional Security Deposit - Rs. 2,500
ZONG BLACKBERRYRs. 1000 + tax (monthly fee)
Additional Security Deposit- Rs. 500/- only
WARID BLACKBERRY
Rs. 1000 + Tax (monthly)
UFONE BLACKBERRY
Rs. 900 + Tax (monthly)
TESTIMONIALS (BLACKBERRY USERS)
"BlackBerry helps me manage work and make critical decisions from just about anywhere”.
- Atif Khan (President & CEO LMKR Technologies)
"BlackBerry provides a virtual office, on the move!“
- Shahzada Dawood (Chief Executive Dawood Hercules Chemicals Ltd)
"Valuable time saved and important decisions made while on the move"
- Aftab Manzoor (Preident, MCB)
"BlackBerry ® allows me to be in control all the time“
- Nadeem Hussain (President & CEO, Tameer Micro Finance Bank)
"BlackBerry® enables me to be fully informed“
- Rizwan U. Khan (Country Manager, Pk and Afghanistan, Coca-Cola Export Corporation)
“I can’t imagine life without BlackBerry”
- Najam Sethi (Chief Editor, Daily Times and Friday Times)
"Truly connected at all times“
- Hassan Mansha (Executive Director, Nishat Mills)
"Important decisions made while on the move“
- Javed Saifullah Khan (Chairman, Saif Group)
FREQUENTLY ASKED QUESTIONS!
HOW DOES A BLACKBERRY™ BASICALLY WORK?
BlackBerry™ works on the GPRS network. Via the GPRS network
your mails are sent and received from your BlackBerry™
handheld
DOES IT WORK OFFLINE, EVEN WHEN GPRS CONNECTIVITY IS ZERO?
No, it does not work offline. You will have to be in GPRS/EDGE
coverage area. Offline you will be able to read old e-mails in your
mailbox
CAN I OPEN ATTACHMENTS USING A BLACKBERRY? CAN I EDIT/MODIFY THESE ATTACHMENTS AND RE-EMAIL THEM?
Yes, you can open Word, Excel, PowerPoint, PDF, GIF and JPEG attachments
using a BlackBerry™. You cannot edit the attachments with the standard
applications of the BlackBerry™; however, there are third party applications,
which are available on the Internet that allows you to edit attachments
CAN I DOWNLOAD ATTACHMENTS FROM MY WEB BASED EMAIL WHILE SURFING ON INTERNET USING MY BLACKBERRY™?
Yes, you can download Microsoft Office text based attachments,
PDF, JPEG and GIF files
CONCLUSION
Vendor
Origin and history of the product line
User activities
Distinctive characteristics
The smartphone models and their specifications
How the BlackBerry technology works
Comparison with other Smartphones
Tablet PC
Service providers of Pakistan
Testimonials
The frequently asked questions
BLACKBERRY IS NOT JUST A PHONE, IT’S A SOLUTION!