presentation ginger english
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About us What we do Team Customers
English Português
Rua Oscar Freire, 379 Conj. 151 – São Paulo – SP Tel:(11)3087-2474 | Fax:(11)3081-0351
Strategy
Partners
A boutique Market Research agency with client’s perspective
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Planning & on time delivery
Excellence in project execution with quality and ethics.
Strategic recommendations that add value to business
Criativity, analytical skills and conceptual thinking.
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Various
Research techniques
Qualitative studies
Quantitative studies
Other techniques
Training | introductory market research course for associates
Traditional quantitative (face to face, telephone, central location, online)
Desk Research | secondary data analysis with analytical differential
Modeling | segmentation, mapping, price elasticity, linear programming,...)
Ginger Real Ethnography | truly ethnographic method to identify consumers’ insights
Traditional qualitative (interviews, focus groups)
Ginger Copy Pre-test | proprietary methodology for qualitative evaluation of communication
Innovation Workshop| structured process to generate consumer insights and new ideas
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Video Products | Contact and Testimony
Ginger techniques for quant
At home
Intercept
Central Location
Habits and attitudes, modeling, segmentation, shopper
understanding, brand image, price elasticity, conjoint analysis,
analysis of key drivers, recall communication, product and
concept testing, turf, CHAID, etc..
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individual by phone online
Ginger´s technique online
Done through partnerships with
online panels and / or customers mailing
Whether or not including the customer
communication pieces (stimulated recall through
images or video)
Conducting complementary sample
in central online location for lower penetration
quotas
Online monitoring of the status and results
Diaries, interviews and online groups
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Ginger’s infrastructure for qualitative
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We have our own one-way mirror viewing room, providing greater comfort and better service to our clients.
The one-way mirror viewing room has modern features, including simultaneous interpretation and online video transmission (Focus Vision and TVLink)
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