Sponsorship proposal for “Morning Live” project

THE CONCEPT

• Daily morning live show:• Duration: 1:30hr to 2hr (depending

on channel decision)• Monday to Friday

-Educative

-Informative (local/international)

-Lifestyle

• “Morning live” is the concept of a local TV show addressed to the entire country (targeting a large audience, mainly housewives).

• The show will be dedicated to live information updates and sequences focusing on various topics (Health, lifestyle, travel…). These sequences will create mini talkshows with discussions between the main host and his team of specialist commentators.

Host

• The “morning live” is mainly targeting housewives audience. For that reason we recommend the main host to be:

- A senior presenter (40 +) to ensure a maximum of credibility among the audience.

Specialist commentators- A team of ‘commentators’ should include

Myanmar specialist in their respective field of competency for the same reason of credibility. For example: a chef, a fashion designer, horoscope specialist etc…

• The Morning Show will be shot in studio with a set separated in distinct areas:

1. The main Talk show: this area will be the space dedicated to different sequences for discussions between the main host the specialists and the guests

2. The daily news

3. Astrology/numerology of the day

4. The space for the special sequences of workshops for lifestyle, health, cooking etc…

Redundant sequences • The Redundant sequences are aired everyday at the same

time following the same format to create appointments with the audience:

• The summary of the day . The traffic report (linked with radi0)

• The daily news . The horoscope/numerology

Thematic sequences:

• Sports• Lifestyle• Cinema/TV• Fashion/

trends• Health• Children care

• Music• Gardening• Home décor• celebrity/gossip/entertainment• Travel discoveries• Cooking recipes• Technologies/ gadget

The thematic sequences are aired on specific days depending on their topics and will always be aired on these dedicated day to also create appointments with the audience:

Sample of thematic sequences for the week:

“Morning shows” around the world

Good Morning Asia- Hong Kong

Good Morning Britain- United Kingdom

Good Morning America - USA

Brand Integration:• A morning show is the perfect opportunity to create

a new marketing strategy. The concept of a morning live offers multiple possibilities for marketing packages.

• Every thematic sequence can be the playground for international and national brands.

Morning live• The morning show sequences should feature

several sponsors products integration and use depending on the topic.

• Each Brand product can be exhibited/used/and sponsor of an entire sequence.

Health and Fitness Sequence

Suggested products: panty liner, healthy/diet food, deodorant

• Meeting point in Inya lake with a fitness specialist Monday morning for a healthy rendez-vous:

“Morning freshness, morning fitness!”

Sport Sequence

Suggested products: razor/shaving foam, deodorant, energy drink, coffee, shampoo, skin care

• Proposed sequence: International and National Sport Review/Sport news. Introducing sport portrait of local sport stars/ traditional Myanmar sports/ side stories of famous players and clubs etc…

• Iconic Brand Ambassador

Children care SequenceSuggested products: diapers, soap, healthy food, baby care, milk.

• Advices and secrets from specialists on the best attitudes to have while taking care of your beloved children.

• Special guests with doctors and pediatricians with healthy guidance habits

Fashion trends sequencesSuggested products: shampoo, make up, hairspray, skin care, cosmetics, clothing and

accessories, multi-vitamins, jewelries

• The latest Fashion Trend for style, make up, hair and body presented by fashion and body care specialists.

• Beauty experts for women/ Confidence among women.

“Your partner in fashion and beauty presents ”

“See it today, wear it tomorrow”

Celebrity gossip/Cinema sequence

Suggested products: shampoo, cream, bar soap, cosmetics

• Review of the latest International and National movies and gossip of celebrities following their beauty and fashion habits.

All the Morning Live advices conducted by our specialists on their respective sequences will act as guidance for our viewers/consumers shopping and lifestyle habits.

“NOON LIVE”

• Proposition of concept for a noon daily variety show:

• Duration: 1:30hr• Daily Monday to Friday

-entertaining

-cultural

-educative

• “Noon live” is the concept of a Regionalist show which should be address to the entire country. (target large audience).

• The Show will be entirely dedicated to the audience, which will allow them to take part and participate.

• The itinerary Show should feature a branded truck travelling around large cities of Myanmar. Each city will be featured for 1 week.

• Everyday through the multiples sequences we will discover traditional and local specialties. Which could included food, music, stand up, traditional dances, performances, audience games etc…

• The show will be presented by one senior and 2 or 3 additional presenters responsible for diverse sequences on a public place, live with an audience.

• There will be special guests who can be from the particular regions or that have had an important impact in the chosen city (Local personality interview).

• “Noon live” will present segments of games brand integrated, for example : game in which selected people in audience should make a bubble with laundry products. (brand integration for soaps)

• Allows the integrations of segment for the specific announcers using/exposing their products and create specials OBB/CBB per each branded segment.

Sequence by sequence samples:• postcard sequences to present the

region and the city where we shoot. • sequence “fil rouge”

• Examples of games and sequences: Never say yes never say no Catch a pig/chicken Climb the greased pole Last one to stand on a bamboo stick Shin lon contest Selfie contest Traditional dance contest Karaoke contest Etc..

“Noon programs” around the world

Eat Bulaga! – Philippines/Indonesia

Midi Premiere- France

The BIG IDEA:

• “Noon live”, travelling all around the country, offers huge opportunities for on ground brand exposures and integrations. The big idea is to bring our sponsor partners along the journey and meet directly with the audience. Creating an immediate and bounding relationship with them.

• Our sponsor partners will be given the possibility to integrate live sequences, expose and distribute their products to the audience in a very entertaining way

• “Noon Live ” will be supported by our radio FM stations and our online platform to promote and pre announce weeks ahead the itinerary of the show.

• Audience will be pre informed and will know exactly where and when “the caravan” will arrive in town.

The truck

• The trip will be the first opportunity to expose brands across the country.

• Using creativity and originality, we propose to customize the “Noon Live caravan” following our sponsors partner’s iconic visuals to impact the audience at first sight.

The Sequences

• Every game/sequence is an opportunity to partner a brand using or exposing the products.

“Selfie-star”Display your best smile/funniest face in the most exciting selfie-contest around the country- brought to you by:

Cellphones, mobile operators, toothpaste, skin care

“Bubble up”! Create the most foam out of the soap products.

“Style it!”• Be creative and show us your best

stylized/waxed hair- brought to you by the most visionary shampoo brand/hairstyle products

• Election of the prettiest baby brought to you by Baby Care products/health brands spoiling our beloved young ones.

“Cutie Babies”

Thank you!