IMC PresentationHomage StoryboardThe Big IdeaConcept:(To Make Life Simple without any difficulties)Slogan (Tag-Liners)Ab Geo Life Begair kaisi Mushkil key aur AsaaanLife Mei Karo No CompromiseZindagi ko Rakho Simple and Asaan , Without CompromiseTu Kyu nhi life rakho simple and easy

Ad AppealHumor and Functional AppealFollowing the AIDA ModelHomage Microwave Features (Product Attributes)

Communication ObjectivesAwareness and RecallPOP: Quality, Convenience & Innovation Serving different lifestyles Fulfilling needs.

Target MarketSocio economic classes:SEC A-SEC B1SEC B2

Storyboard Frame by Frame Storyboard 1:

(Light Background Music Mei tu rhistey sy jaa raha thaStoryboard VO:(Girl)Hi, Kia App Mujaay lift dy saktey hai VO:(Male)Haan Haan, Kyu NhiStoryboard VO:(Girl)Kahi Lunch par chaaley ?VO:(Male)Haan Haan, Kyu NhiStoryboard VO:(Girl)Kuch Order Karey?VO:(Male)Haan Haan, Kyu NhiStoryboard VO:(Girl)Mujaay tum sy shaadi karni hai!VO:(Male)Haan Haan, Kyu NhiStoryboard VO:(Girl)Kia ye Saapna tu nhi ?Storyboard Dream Sequence Ends(Realiety Check)VO: (Male)Yaar kuch ziayda nhi ho gaya !VO:(Male)

Shuru kis nay kiya tha ?Storyboard VO: (Male)

Tum nay Kaha key Homage Microwave Oven karta hai Khanay ko Garam, Grill aur defrost jis key saath hai auto menu selection jo 4 tareeko ki khanay ki setting key saath Hai, Matalub tum nay apni bewi key liye tofah bhi ly liyaa

Storyboard VO:

Homage Microwave karey khanay ko garam, grill aur defrost, ab 4 tareeko key khana key menu selection key saath , Tu Kyu Nhi Rakho Life ko Simple aur Asaan without any Sapna

Storyboard VO:

Chalo Mei bhi apni bewi key ly lo !

Reference

Model for Dream Squence:Mehwish Hayat Khan

BTL Mall ActivitiesCreative ConceptsCreative Concepts:

ATL to include TVC OOH Activities BTL Mall ActivitiesSocial Media Activities

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