How NASA is using Twitter and Social

Media to Tell its Story

David Parmet#140ConfHV

Sec. 203. (a) The Administration, in order to carry out the purpose of this Act, shall

(3) provide for the widest practicable and appropriate dissemination of information concerning its activities.

The First Tweet?

Warning. Space Porn.

Since then...

Oh, The Places We’ve Gone

Asteroids, not just a video game

Hubble Deep Field

The Future Looks Bright

Space Got BoringBeen there... done that

How Do Rocket Scientists Tell Us About

Their Jobs?

Key Audiences

• “The Public”

• Congress

• Space Enthusiasts

On Earth

nasa.gov/connect

If you follow one Twitter account....

follow @NASATweetup

Spend your own money to travel to Florida during its least pleasant season, bum a ride to a rented house split with strangers, and wake up on a couch before dawn multiple days in a row. That's no vacation - unless NASA requests your company.

http://www.readwriteweb.com/enterprise/2011/07/-spend-your-own-money.php

@NASATweetup• #NASATweetup has been used over 200,000 times

• Attendees of the STS 134 Tweetup had more than 3 million combined followers

• 700 Twitter users have attended 5 Shuttle launches

• There are 24,000+ photos on Flickr tagged “nasatweetup”

• NASATweetup Alumni Group on Facebook has nearly 600 members

#FromSpace

Links• http://www.slideshare.net/nasa/nasa-and-social-media

• http://www.nasa.gov/connect

• http://open.nasa.gov

• http://www.twitter.com/nasatweetup

• http://www.fragileoasis.org

• http://www.youtube.com/user/FragileOasis

• http://thenextweb.com/socialmedia/2011/08/13/the-history-and-future-of-nasas-social-media-strategy/

kaithxbai

@davidparmetwww.backyardstargazer.com