SHAN SPICES

Presentation By:Hashim Ali Shah

Matti UR Rehman

Outline

Introduction of Shan spices Mission statement of Shan Core values History of Shan Owner of Shan Market share Marketing and Promotion Shan food competitive EDGE

Introduction of Shan Spices

Shan Foods (Pvt.) Ltd. is a rapidly growing food company with presence in over 50 countries.

Shan Foods (Pvt.) Ltd. has prided itself in hiring the most talented and educated people of the country to achieve the name and market share in spice industries.

The journey of Shan’s remarkable success starts from 1981, when the dream of one man became a reality.

Sikander Sultan is a Pakistani entrepreneur who are the founder and current CEO of Shan Foods Ltd.

Introduction Continued*

Because of Sikander Sultan, Today Shan stands as one of the most successful food company and a powerful global brand with presence in more than 50 countries across 5 continents.

Initially it was started from home and because of unremarkable success Sikander sultan decide to launch its brand named as “Shan”

Shan has now enhanced its production capacity even further with the manufacturing units installed in UAE and Saudi Arabia.

Introduction Continued*

Shan does not offer products only; it provides unique taste and delightful food experience that is JUST PERFECT!

Mission Statement of Shan

Shan mission includes: Continuously develop and produce quality products. To be consumer oriented company with keen insigne

of food products. To obtain optimum results and retain highest quality

standard through efficient and motivation of human resource.

Core values

Shan Foods (Pvt.) Ltd has been governed by its core values.

They shape the culture and define the character of Shan, these core values include: Honesty Caring for community Working with passion Delighting consumers Shariah compliance

History of Shan Believe it or not Shan Foods

started from a single small room some twenty five years ago.

The first few spice recipe mixes were indeed shared within the family and later on distant relatives, friends and even perfect strangers started to arrive.

It was then that the management decided to launch its very own brand and start a full scale manufacturing unit to cater to the taste of the local public.

“Shan” soon found their way into the international markets by virtue of local travelers.

History Continued*

The Company then decided to go into exports and since then there has been no looking back.

Now, Shan is one of the largest exporters of premium quality packaged spices, recipe mixes, rice, pickles and desserts with products adding taste and flavors to meals across 50 countries in 5 continents.

Shan has now enhanced its production capacity even further and is all set to lend our cooking more great taste and gives us more good times.

Owner of Shan

Sikander Sultan is the founder and current CEO of Shan foods.

He is a renowned and influential businessman in the Pakistan food industry.

In 1981, Sikander Sultan was the first one to recognize the potential of launching an independent company that produced hygienic and first-rate recipe mixes and plain spices.

Owner Continued*

He has now acquired Raani Foods, a UK-based brand and continues to enter new markets under the Shan Foods umbrella.

Shan selects the finest quality ingredients and blends them in the right proportion to produce the perfect blend of recipe mixes.

These products are then preserved as the "Just Perfect" blends through V-Lock packing technology, to ensure lasting freshness and taste.

Market Share

Sikander Sultan decides to take Pakistan’s cultural heritage of spice mixes and transformed it into an exemplary company.

The company produces around two hundred different products including recipe mixes, plain spices, salts, traditional and Delves desserts.

“Shan” continues to develop the wide range of Shan Foods products by entering new markets and launching new products every year.

Market Share Continued*

As of 2008, over a 100 products were being exported to 52 countries and the annual revenues exceeded Rs 1.5 billion, with the company enjoying a 50 per cent of market share.

Marketing and Promotion

Shan Foods was established as a cottage / home based industry selling the Recipe Mix mainly to friends and family; then the demand grew and it grew so well that today it reaches Rs. 3 Billion sales mark with product distribution channel in 50 countries.

Shan Foods has very clear-cut strategy to stay within the spice business and do not get into any other business risking the potential growth opportunity.

Distribution of the product forms the basis of success of a product because better the distribution channel of the product, easily it is available to the customers, thus greater is the success of the company.

Marketing continued*

In Pakistan alone Shan has 500 distributors; from Karachi to Kashmir.

The distribution channels of Shan Foods include: Retail Wholesale Hyper Market(e.g. Macro) International Chains (e.g. Wal-Mart)

Shan Foods Competitive EDGE

Shan Foods always have aggressive strategy to sell as much as they can by setting price parity with the cost and keeping market price in mind.

High volume is always the key strategy, Shan Food has recently launched a product line of Oriental Recipe Mix.

People can see the strategy implemented by Shan is Think Globally, Act Locally

Shan is capturing middle class who can`t afford restaurant or prefer to eat home and Shan is directly competing with Knorr and National foods.

Competitive Edge continued*

After this Shan tends to place the brand internationally by getting all international certification and winning award “Superior Taste Award” by “iTQi”

2003-2004 Best Export Performance Award by FPCCI 2003-2004 Export Performance Awards by KCCI 2004-2005 Best Export Performance Award by FPCCI 2004-2005 Best Merit Performance Award by FPCCI 2005-2006 Best Export Performance Award by FPCCI 2008-2009 Best Export Performance Awards by KCCI