presentatie pim betist
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SellaBand,a trampoline for artists
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SellaBration ‘08
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“I think historically where we (venture capitalists) fail is when we back technology. Where we succeed is when we back new business models.”
Bob Higgins,General Partner Highland Capital
“Why even bother?”
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Customer Value Proposition
Key Resources
Key Processes
Profit Formula
Key elements to Reinventing your Business Model
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“What’s in it for me?”
“Get the job done!”Customer Value
Proposition
“Fixing the issue of insufficient wealth, lack of access, skill or time.”“Creating value for your
customer as well as value for yourself.”
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Believers Artists
Sales
Production &Promotion
1/2 $
$50.000
1/2 $Key Process
How it works
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What’s in it for me?
Increase online visibilityFind new fans and BelieversGreat learning experienceWork with a team of ExpertsMake a professional albumCreative freedomGenerate revenues from day 1Master right ownership after 1 yearKeep destiny in your own hands
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What’s in it for me?
Increase online visibilityFind new fans and BelieversGreat learning experienceWork with a team of ExpertsMake a professional albumCreative freedomGenerate revenues from day 1Master right ownership after 1 yearKeep destiny in your own hands
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Discover new musicWith only $10 you buy a piece of the actionYou decide who will record a CDDirect communication with artistsBe part of the whole processGet a CD sent to your home addressParticipate in potential revenueThe proof to say: “I discovered them!”
What’s in it for me?
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Customer Value Proposition
Key Resources
Key Processes
Profit Formula
Key elements to Reinventing your Business Model
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Revenue model: price x volume
cost structure: direct, indirect, economies of scale
margin model: contribution of each transaction to your profit
Resource velocity: how quickly are resources needed to support our expected volume & profits?
How do you make money?
Profit Formula
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VISITS/PIs PARTS SOLD
ARTISTS BEINGPRODUCED
HANDLING FEE
SPONSORSHIP
CD SALES / DOWNLOADS /MECHANICALS
INTERESTSCASH UNDERESCROW
REVENUE
BELIEVERS
ARTISTS
PUBLISHING
++
1
2
3
4
5
+
+
+
+
+
+
REVENUE DRIVERS REVENUE SOURCES
+
+
How does SellaBand
make money?
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Who and what do we need?
Key Resources
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21 Success stories so far….
1. Nemesea (Netherlands)2. Cubworld (USA)3. Second Person (UK)4. Clemence (France)5. Lily (USA)6. Maitreya (NZ)7. Mandyleigh (Australia)8. Vegas Dragons (Australia)9. Julia Marcell (Poland)10. Francis Rodino (UK)11. T-ka (France)12. BulletProofMessenger (USA)13. SolidTube (Austria)14.Thomans Boissy (France)15. Mysti Mayhem (USA)16. Confused 5 (Austria)17. Kaitee Page (UK)18. Ellie Williams (UK)19. So What (Netherlands)20. Daniel Ward-Murphy (UK)21. Angie Arsenault (Canada)
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"SellaBand's business model takes music to a whole new level by linking fans directly to musicians and leveraging those relationships for the
creation of new music."
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"SellaBand's business model takes music to a whole new level by linking fans directly to musicians and leveraging those relationships for the
creation of new music."
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Play for100,000 music fans!
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SellaBand, You are the record company