Softlution Group

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Enterprise PIM in the 360° view

Stefan HeroldDirector Consulting

Agenda

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360° Enterprise product information management

Introduction

Challenges

1

2

3

Summary4

Discussion5

Challenges

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Subchapters

Lifecycle

Major problems today

Figures and facts

Lifecycle eBusiness – from the year 1999

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Fast growth in the market

No structure growing –reaction to the market

Old heterogene IT structures

Bad product information

Bad and slow search possibilities

Reengeneering is necessary for successful eBusiness„Life cycle“ of e-Business

Source: Gartner Group, 1999

Major problems today

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Study „Verticalization in retail market“

Source: KPMG/IfH

Figures and facts

30% of all article data from wholesales and

industry have wrong information (the correction

cost is around 60-80 €)

3.5 % of the revenue got yearly lost due to the fact

of inefficient Information flow in the supply chain

Companies invest on average 25 minutes per article per year into the

manual correction from not synched data (with 30000 articles it is

around 520 days effort = 2,5 FTE Full Time Employees)

60 % of all written invoices have faults (The correction cost is

between 40-400 €) - 43 % of all invoices got a special discount due

to the reason of errors.

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Source: AT.Kearney

360° - Enterprise PIM

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Subchapters

Example product information

Situation in companies

Central PIM solution

Long tail strategy / shadow assortment

customer information (Customer A)

Product-ID: KD12574

Description: Würth screwdriver PSR18

Cust. price: 63,99 €

Sold: yes

Promoted: yes

Example product information

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Marketing Information

Bosch Cordless Drill/Driver PSR 18

Compact and powerful

Powerful 18 V motor with planetary gears

Torque pre selection with 10 torque settingsplus a drill setting – optimum power for every application

Twin-sleeve "Click" keyless chuck – easy, tool-free bit changes

Other advantages

Bosch Electronic speed control: "accelerate" from 0 – max. using the trigger switch

Power Light – thanks to the built-in LED, your work piece is always well lit and clearly visible

Run-out brake and switch-on lock

Quick-change battery pack

Soft grip for a better and more comfortable hold

Bit storage compartment on the housing

Comes with:

1 battery

Charger

Carrying case

Part No.: 0 603 955 300

Supplier Information (Supplier A)

Product-ID: L12593BO

Descript.: Screwdriver PSR18

Price: 65,43 $

Del. time: 2 days

Supplier contract

Master Data Information

Product-ID: H57844

Description.: Bosch cordl. screwdriver PSR18

Price: 59,50 €

List price: 65,00 €

Stock: yes

Delivery time: 0 days

Datapool- / Classifikation- Information

GTIN-Number: 4006885610231

eCl@ss: 21-05-08-01 (Hand push automatic screwd.)

Proficl@ss: AAC243c001 (Hand push automatic screwd.)

UNSPSC: 27111737 (Hand push automatic screwd. )

RFID 12D25FB48C5A9E84

Technical information

Battery voltage: 18 V

Battery capacity: 1,2 Ah

Battery type: Nickel-Cadmium

Quick drill chuck: 10 mm

Idle speed: 0 –1250 min-1

Torque: 26 Nm

Max. torque: 11 Nm

etc.

Manufacturer Information

Product-ID: 0 603 955 300

Description: Bosch cordless screwdriver PSR18

Price: 69,99 €

Del. time: 5 days

Picture: orangetblob.jpg

Relations

Accessory: Replacement battary, suitecase, drill, bit,…

Alternative: PSR-18, PSR-18 LI-2,…etc.

Package: Machine with 2 batteries

Current situation in companies

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Market placess

Supplier

Purchase

Product manager Marketing Sales IT

ERP

Web shop

Print catalogs

eCatalogs

Market places

Current situation international

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Subsidary

Belgium

Subsidary

Netherlands

Subsidary

Germany

Solution: Enterprise PIM System

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Supplier 1

departments, user

Communication in both directions? Who is the leading system?

...

ERP

Supplier integration,Supplier self service

Marketing SalesProduct

managment

ERP ERP

Import

• Supplier Integration

• Flexbile Import

•Quality check

Maintenance

•Mass data changes

•Assortments

•Media Assets

Workflows

•Product status

•Roles and Rights

•Dynamic workflows

Export

• Print page planning

• Flexible export

•Automation

PIM

•B2B

•B2C

•Partner channeleCommerce

•Price lists

•Catalogs

•Flyers

•...etc.

Print

•CD/DVD-ROM

•Newsletter

•…etc.eInformation

•Market places

•Key accountcustomerBMEcat, CSV, XML

•ProcurementOCI, Punchout

eCatalogs

Supplier 2

Supplier N

Multichannel

Flow back (e.g.: Order)

Enhance your assortment with PIM

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Supplier assortment

Offer assortment

Core assortment

4 Mio products

25.000 products

80.000 products

PIM

ERP shadow assortment

inERP

Numbers in this graphic are only example figures!

The long tail“The distribution and inventory costs ofwholesalers allow to realize significant profit outof selling small volumes of hard-to-find items tomany customers, instead of only selling largevolumes of a reduced number of popular items.The group of persons that buy the hard-to-find or"non-hit" items is the customer demographiccalled the Long Tail.”

Chris Anderson, editor-in-chief of Wired Magazine

360° Enterprise Product Information Management

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360°

Enterprise

PIM

Data pool

• In house sale

• Call center

Maintenance

• Classification

• Product/Item

• Assortments

• Documents

Onboarding

• Import

• Validation

• Merge

Transaction

• ERP

• Supplier

• Customer

• Data poolseProcurement

• OCI

• Punch-out

• Key accounts

• E-Catalogs

Internet

• E-Commerce

• M-Commerce

• F-Commerce

• Marktplätze

• Suchmaschinen

• Brands

Publications

• Catalogs

• Price list

• Flyer

• Datasheets

• Offers

Point of sales

• Stores

• Displays

• Posters

• Datasheets

integrate · manage · sell

“The accurate synchronization of consistent product information between trading partners is the biggest single opportunity we currently have in our industry to save money.”Jeremy Hollows, In Sync Consulting

Summary

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Subchapters

Benefits

Statements

Look ahead

Discussion

Potential benefits MDM/PIM

Consistent product data management- Increased data quality and data consistency

- More efficient time to market of new products incl. promotion planning

Efficient cost management- Optimized usage of resources

- Decreased inventory and stock cost

- Decreasing effort data and catalog maintenance

- Usage and aggregation of existing information from different data sources

- Process optimization

Increasing turnover- Opening new geographical markets

- Quicker time to market with new products

- Enhance customer relation

- Quicker reaction on market changes or complex challenges

- Enhance customer relation with individual customer products, assortments and

customer specific catalogs

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Statements

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“Early innovators are taking it a step further: They are turning to PIM solutions to lay the groundwork for top-line growth and tighter customer relationships.”

Erica Rugullies, Forrester Research

Gene Alvarez ,VP of Technology Research Services at Meta Group

“The accurate synchronization of consistent product information between trading partners is the biggest single opportunity we currently have in our industry to save money.”

Jeremy Hollows,Carrefour

“We believe enterprises that haven't moved forward with a product-information-management strategy will be under-prepared for [...] long-term process-improvement contributions. These enterprises will be unable to convert EPC codes into the semantics needed for conversation between a retailer's and suppliers' operational systems [...]. Both retailers and suppliers will need to create an environment that converts EPC-based activity into meaningful product information.“

Look ahead

With perfect product information you can support future systems

Are you ready?

look ahead!

Germany HQSoftlution Deutschland GmbHAm Brambusch 2444536 Lünen +49 (231) 98 60 – 390

Germany south (DACH)Softlution Deutschland GmbHLeitzstraße 4570469 Stuttgart +49 (711) 490 66-216

NetherlandsSoftlution Nederland BVLuchthavenweg 55C5657 EA Eindhoven +31 (40) 235 0506

BelgiumSoftlution Belgium NVVoogdijstraat 313500 Hasselt +32 (11) 260 990

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Thank you for your attention!

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