Market research

• Two wheeler transport bicyclesMotor cycles

• BicycleVery low running costDepend on physical fitness

• MotorcycleHigh price as compare to bicyclesRunning cost is very high

Idea

Present need is to develop an alternate means of transport which has the advantages of both bicycles and motorcycles. Due to increasing oil price this alternate means of transport should be powered by resources of solar energy that are freely available in nature and also free from pollution. Motorized bicycle powered by solar energy is the solution of present need.

Indian engineering students develop dual-powered bicycle that harvests solar energy

• Riding a bicycle is good for health

• Resort to ways that don’t use much of fuel

• Engineering students transformed a simple bicycle into a vehicle operating on solar energy

• Apart from normal pedaling

• Converted power generated

Introduction

• Launch a solar bicycle

• ZAIGI solar bicycles

• Firstly introduce in Pakistan

AD

Vision

“To be world class provider of solar bicycles”

Mission

“Our mission is to focus on quality, safety, modifications and innovations of solar bicycles”

Objective

“Our objective is to aware the people about solar technology and reduce the usage of fuel as well as traffic crowd”

Tag line

“THE THING YOU WANT!”

LOGO

Target market Total Population of Lahore is more than 11

million in which approximately 6 million people belong to the following category

• Age 13 to 45

• Middle and lower class

• Schools and colleges studentsThis is our target market

USP

• Dual powered bicycle

• Fuel saving

• Time saving

• Attractive design

• Tubeless tyres

Concepts will follow

Product concept Product based on technology so

always try to upgrade and make innovations

Selling conceptAs it is newly introduce so heavy

advertisement required

Marketing mix

Product

Price

Range 18000 to 23000

Market penetration strategy

Place

We will start our business in Lahore. NILA GUMBAD is most important market for bicycle so we will placed our product in this market.

Promotion

• Promotion will be make on large scale

• 30 % of revenue

• Newspaper

• TV ad are mainly focused

Promotion

• Social media

• Stalls in schools and colleges

• Mobile marketing in public place

4C’s

Customer’s solutionFuel and time saving

Customer costAffordable for every class

ConvenienceAvailable in larger market of

Lahore

CommunicationThrough TV ads, newspaper,

mobile marketing and social media

Features

• 50 km range on fully charged battery• Recharge on 2 resources• Aluminum frame• 8 years working life of solar system• 15 years working life of cycle

Porter’s five forces model

Threat of new entranceThis product is based on technology and

there is threat of entrance any new technology in market

Rivalry among competitorsThere is no domestic competitor but present

in international market

Porter’s five forces model

Bargaining power of supplier• few supplier’s• Bargaining power is high

Bargaining power of buyer• Firstly introduce• Low bargaining power• No switching to other product

Porter’s five forces model

Threat of substitute • Local transport

• Chargeable scooter

• Metro bus

Strategic Planning

SWOT Analysis

S: economical, advance technology

W: lack of awareness, solar system require too much care

O: proper use of available resources

T: weather condition, government policies

MARKETING PLANNING

•3 manager

•One for Finance and production department

•One for Sales and marketing department

•One for HRM

All department will cooperate with each other properly and every manager responsible for his departments and report to CEO on weekly basis.

MARKETING IMPLIMENTATION

MARKETING CONTROL

Planning will be evaluate by operational and strategic control and provide solutions for negative gap if exist.

FINANCIAL ANALYSIS

START UP COST RS

LAND 8,000,000

TOOLS 500,000

MANAGER 90,000(3*30000)

Marketing expense 1,500,000

Miscellaneous expense 10,000Total 10,100,000

BREAKEVEN

Approximate Profit Rs.2000/unit

Break even units 5050

Expected to sale these units with in 8 month

CONCLUSION

Solar bicycle is the want of people in today’s life as increasing the oil prices as well as crowd of traffic. Pakistan has a very suitable climate for solar technology. So our aim is to aware the people about solar technology by providing solar bicycles.

FOR ANY INQUIRY CONTACT

@

+923214544269 WHATSAPP/VIBER